Jingdong New Department Store Releases The Trend Report Of Thermal Clothing: Know How To Buy To Have A Good Winter

"One night in winter" has been opened by many people Warm clothing With the pace of buying and buying, businesses and brands are also rapidly "switching seasons" and introducing new types of thermal insulation products to meet the needs of consumers against the cold. In recent years, the improvement of public consumption level and consumption ability promotes the iterative updating of thermal clothing products. Consumers no longer only focus on the design and price of products, but practical value has become an important factor for consumers to buy thermal clothing. With the more convenient and diversified channels of receiving information, consumers' cognition of thermal clothing is gradually strengthened. More and more consumers incarnate as "warm home" to meet their thermal needs with a more rational attitude and the concept of "not to buy expensive, only to buy right".

Driven by the concept of quality consumption, consumers are more and more willing to invest more budget for the practical needs of cold protection and warmth preservation. According to Jingdong research data, more than 70% of consumers spend thousands of yuan on warm clothing every year, of which 37% spend more than 2000 yuan. Consumers are not soft hearted when it comes to keeping warm.

Nowadays, more and more consumers are no longer clinging to "beautiful frozen people", and their enthusiasm for choosing warm clothing is rising. Brand businesses are also increasing the preferential benefits to bring better purchasing experience for consumers. During this year's Jingdong 11.11 period, bosden, xuezhongfei, yougeshu, ugg , Balabala, etc Warm clothing brand All of them participate in Jingdong's 10 billion subsidy, bringing consumers a real experience of clothing consumption with practical brand, real quality and real price.

The upgrading of consumption concept also leads to the continuous iterative updating of products. In the face of more and more diversified life and entertainment scenes, conventional thermal clothing can no longer meet the wearing needs of consumers in the differentiation scene. Therefore, all kinds of thermal clothing with special fabrics and different functional designs are constantly coming into the consumers' sight. At the same time, consumers who are good at surfing, copying homework, doing homework and watching popular science on various social platforms constantly memorize the functional indicators, fabric information, matching scenes and other contents of all kinds of warm clothing. They turn around and complete a set of procedures, including coupon collection, price comparison, purchase addition and payment, and then wear new clothes to meet outdoor sports, business commuting, and so on Daily warmth and other entertainment scenes.

It is not only consumers who strive to improve the thermal experience in different scenes. Jingdong new department store has a deep insight into consumers' clothing demand in different scenes, and provides users with multiple scenario choices, such as launching activities such as super category day of thermal clothing, new product day of down jacket, and other online exclusive Museum areas such as down jacket Museum. Through the division of different temperature zones and different regions, Jingdong new department store provides users with diversified scenarios, Select suitable for different groups of warm clothing products, to help consumers more convenient according to their own needs to buy goods.

When the rational consumption concept returns, consumers believe in "practicality is the hard truth". Enough warmth is the significance of the existence of cold proof clothing. From the perspective of purchase decision, the "material and warmth retention" has exceeded the design and price, and has become an option for the purchase of down jacket, thermal underwear, thermal shoes and boots. However, consumers are not the "wrongdoers" who are slaughtered by businesses. The cost performance ratio is also an important factor in promoting the purchase. According to the consumption data of Jingdong, more than 51% of the thermal clothing consumers are price sensitive customers, and 14.3% of the users say that they will only choose to buy when they are on sale.

In the past, cars and horses were very slow, and consumers were used to getting ready early before the cold came Warm clothing 。 However, with the improvement of logistics efficiency, with its perfect supply chain capability, JD has realized the next day, the same day and even the instant delivery of goods, which has become a new choice for more and more consumers to "buy, wear and keep warm immediately". Even young people with procrastination can quickly get a fashionable, warm and cost-effective winter weapon when the cold wave strikes.

We should not only prevent cold and wind and run down, but also be fashionable, light and not bloated, but also have a popular price Down Jackets However, with the joint efforts of Jingdong new department store and major brands, consumers can choose and buy quality warm clothing and enjoy the real consumption experience. New winter clothes, science and technology to keep warm, visit Jingdong new department store!