"Ten Categories Of Textile Innovative Products In 2022" Red Bean Group Won Three Awards

Recently, "ten categories of textile innovative products in 2022" was officially released by China Textile Industry Federation. Among them, "red bean 0-sense comfortable shirt", "Red Bean Plush hot soft underwear" and "Huoyan sports suit" of the subsidiary company of Hongdou Group were selected into "comfort function products" and "sports function categories" respectively, which showed the great strength of independent innovation, evolution and upgrading and breakthrough development of red bean brand.

In recent years, Hongdou Group has implemented the strategy of "three self-reliance and six modernizations", namely "independent innovation, independent brand, independent capital and digital intelligence, green, online, high-end, internationalization and standardization" to accelerate the transformation and upgrading of enterprises. As a national classic comfort brand deeply rooted in the hearts of the people, Hongdou adheres to the long-term principle, keeps on Cultivating on the road of independent innovation, boldly breaks through the innovation with professional expertise, adapts to the consumption upgrading with differentiation and high-end, helps the brand develop with high quality, and advances towards the ranks of world-class enterprises by benchmarking the top clothing of international standards.

Red bean Co., Ltd. launched a brand-new "red bean 0-sense comfortable shirt" on March 17, aiming at the consumption pain points such as easy wrinkle, color change, no elasticity, poor ventilation, hard texture, and not close to the body. As soon as it was listed on the market, the online and offline sales continued to rise, maintaining the leading sales volume of medium and high-end shirts in the whole network, winning the design awards of China, France, the United States and Italy, At present, the sales of single products have exceeded 300000. This shirt, jointly designed by red bean men's wear and Patrick Grandin, the world's first-line fashion designer, tries to make comfort a fashion through a subversive revolution in product design creativity and brand ideas, and bring a decisive change to the men's wear market, so as to truly achieve a comfortable breakthrough with technological innovation and let more people wear luxury grade comfortable shirts.

Embracing "comfort" is not only the heritage of red bean's ingenuity, but also the gene planting. In 2014, based on user thinking, red bean home innovated and developed the "Red Bean Plush hot and soft underwear" which subverted the industry, solved the three major needs of underwear, namely, warmth, ventilation and comfort, and brought a revolution to the underwear industry. In the past nine years, the softness of Red Bean Plush is still the same, with constant praise. The sales data show that the red bean velvet soft underwear has been sold more than 100 million pieces in China. However, comfort never stops. The red bean cashmere series has been innovating on the basis of inheriting the classics. Cashmere, silk and other materials are selected to bring the ultimate soft and comfortable wearing experience to the continuous consumers.

With innovation as the internal driving force of products, red bean sportswear is focused on the development of functional sportswear with the concept of "specialization, refinement, characteristics and novelty". It has been awarded the title of "top ten categories of textile innovative products of the year" by China Textile Industry Federation for three consecutive years. "Huoshanyan sports suit" is mainly designed for winter sports scene. It is made of volcanic rock fabric. The raw materials are volcanic rock fiber and high elastic spandex. Volcanic rock fiber is blended with volcanic rock powder (such as basalt) and polyester. When people feel cold when they take off their clothes for exercise, the product can make people move freely from the beginning to the temperature rise stage, reduce the discomfort caused by temperature difference, and give sports clothes full of "sense of technology" and "comfort".

With China's economy from the high-speed growth stage to high-quality development, the textile and clothing industry structure is undergoing unprecedented adjustment, mainly manifested in the digital intelligence, green, high-end, online development trend. As a classic clothing brand with a history of 65 years, Hongdou is speeding up the transformation and upgrading, opening up a new "comfortable" track, and is promoting the high-quality development of enterprises through three self-improvement and six modernizations.