Gather Together To Seek The Future, Build A Platform, And Build A Future Together: Zhou Shikang, President Of Shenzhen Fashion Designers Association, Talks About The Platform Construction Of Fashion Festival

Gather together to seek the future, build a platform, fashion and build towards the future

Zhou Shikang, President of Shenzhen Fashion Designers Association, talks about the construction of fashion festival platform

On December 24, 2022, the 8th China (Shenzhen) International Fashion Festival was successfully concluded in Shenzhen Shuibei No.1. As a major international fashion event after the 20th National Congress of the Communist Party of China, Shenzhen International Fashion Festival resonates with the 2022 Shenzhen Fashion Global Travel, with the theme of "beautiful Shenzhen, global sharing" and a series of ambitious, professional and pragmatic activities, It has attracted wide attention in the industry. What are the highlights of this Shenzhen Fashion Festival? Especially in the context of a new round of transformation and upgrading of the fashion industry after the release of Shenzhen's "20+8" industrial cluster strategy, what kind of positive energy does the Shenzhen International Fashion Festival bring to the high-quality development of Shenzhen's modern fashion industry? Recently, the reporter visited Zhou Shikang, Director of the Organizing Committee of China (Shenzhen) International Fashion Festival and President of Shenzhen Fashion Designers Association on the above issues.

Zhou Shikang, President of Shenzhen Fashion Designers Association and Director of Shenzhen Fashion Festival Organizing Committee, talks about the construction of fashion festival platform

　 Reporter: Shenzhen International Fashion Festival has been held for eight times so far. We have noticed that the activities of each Shenzhen Fashion Festival have different degrees of innovation, such as the release of representative works led by famous teachers, undertaken by new stars, the release of global fashion city index, benchmark industry forums and design competitions, etc., which have very distinctive characteristics of the times and regions, In addition, a large number of high-end professionals are incubated every year with the help of this platform. Is this your original intention to hold this event?

Zhou Shikang: China (Shenzhen) International Fashion Festival was jointly sponsored by Shenzhen Fashion Designers Association and China Textile and Garment Education Society. Both have their own experience and advantages in the construction of industry talent team, so all previous fashion festivals have put the construction of industry talent team in the first place; By holding a series of activities such as the release of the global fashion city index, the release of the works of top masters at home and abroad, the Shenzhen Fashion Design Jinpeng Award, the release of the works of top ten and new designers, the national style of famous teachers, the intangible cultural heritage of famous teachers, and the exhibition of the works of industry, education and research, we have enabled various high-end fashion talents to step out of the fashion festival and provide hard core support for the innovation and development of the fashion industry in the Bay Area, Create a global fashion talent competition home.

The 7th China International Fashion Design Innovation Competition

In particular, after years of unremitting efforts of the Association, we have successively introduced benchmarking industry organizations and large-scale activities such as China International Fashion Design Innovation Works Competition, China University Student Fashion Model Competition, China Textile and Clothing Education Association Industry University Research Committee Platform Construction, China Textile and Clothing Industry University Research Forum into Shenzhen, providing a platform for national textile and clothing colleges While scientific research institutions and enterprises are building an innovative cooperation platform for interaction and in-depth integration of industry, university and research, they are also constantly gathering fashion "Shenzhen Energy" to empower Shenzhen to build a global fashion home. The insights and wisdom of experts at home and abroad on the forum, and the professional demeanor and exquisite performance of the players on the field made the industry and all audiences feel the youth vitality and deep potential of the fashion industry in the Bay Area.

China Textile and Clothing Industry University Research Forum

　 Reporter: In recent years, various fashion activities have emerged in Shenzhen. In contrast, what are the different modes of Shenzhen International Fashion Festival?

Zhou Shikang: The fashion industry is an important engine to realize people's aspiration for a better life, promote innovation drive, enhance urban soft power, show cultural confidence and promote the great rejuvenation of the nation. It is an important participant and driving force of Chinese modernization. At the same time, the fashion industry is also a highly market-oriented and innovative industry. Based on this, we believe that, To hold Shenzhen International Fashion Festival, we must fully follow the characteristics and development laws of the fashion industry. Therefore, in the mode of holding the festival, we implement "industry hosting, government support, and social participation". In the concept of holding the festival, we pursue "mutual consultation, sharing, co construction, and win-win". Through the fashion event and information release platform integrating the city, culture, industry, and consumption The creation of "five platforms", such as the industry university research platform, the international exchange platform, the talent cultivation platform, and the clothing culture communication platform, has set off a nationwide fashion craze of "industry launch, government promotion, regional linkage, multiple interactions, and mass action". It has become a landmark fashion festival in Shenzhen, and has received strong support and high praise from all walks of life. Facts have proved that this innovative approach to festival management has vitality. Shenzhen International Fashion Festival presents the public with a concentric circle of innovation, openness, inclusiveness and centripetal force. After eight years of careful building, this circle is getting bigger and bigger, and the cohesion is getting stronger and stronger. As the ancients said, "If all efforts are combined, it will not be enough; if all wisdom is used, it will not be enough." The way of harmony and beauty, and the way of fashion integration, refined by Shenzhen International Fashion Festival, has become an important source of strength for Shenzhen to become a global emerging fashion capital.

　　 Reporter: In recent years, the Shenzhen Municipal Party Committee and the Shenzhen Municipal People's Government have adhered to the manufacturing industry as the foundation of the city, issued the important policy document of the Opinions on Developing and Expanding Strategic Emerging Industrial Clusters and Cultivating and Developing Future Industries, and cultivated and expanded the "20+8" strategic emerging industrial clusters, including the modern fashion industry. In the face of this development opportunity, What favorable measures have been taken for Shenzhen International Fashion Festival?

Zhou Shikang: The "20+8" strategy aims to enhance the competitiveness of the modern industrial system, create a strong source of power to lead high-quality development, provide strong support for Shenzhen to build a leading demonstration zone of socialism with Chinese characteristics, and is a great benefit to the modern fashion industry. I believe that the deployment of the "20+8" industrial cluster should take the industrial chain as the core, the innovation chain as the guide, the talent chain as the support, and the education chain as the foundation, promote the deployment of the innovation chain around the industrial chain, the allocation of talent chain around the innovation chain, and the improvement of the education chain around the talent chain, promote the integration of science, industry and education, and form a new ecology of integrated industrial chain integration and development.

In order to create a new ecology of this industry, this year's Fashion Festival, we actively joined hands with industry leaders such as Shenzhen Gold Jewelry Industry Association, Shenzhen Commodity Trading Market Federation and other industry organizations to build a strategic platform through the fashion industry chain in the way of fashion+jewelry, fashion+technology cross-border linkage, so that the fashion and jewelry of top designers in different fields in the fashion industry Digital technology products are displayed together on the same platform. Through the perfect combination of "Guochao Clothing" and Chinese products, cross-border cooperation channels are opened for jewelry, fashion and digital technology products, cross-border cooperation projects in fashion and multi fields are promoted, and the integrated development of related industries, fashion and technology is promoted, so as to lead the new consumption of fashion and empower the new economy of fashion.

The 8th China (Shenzhen) International Fashion Festival Celebrities and Famous Brand Works

Huafu Cultural Innovation Figure Award

Since the Shenzhen International Fashion Festival was held, it has been working hard to face the national and global fashion industry, build a professional integration and innovation platform for joint construction, sharing and win-win results, promote more colleges and research institutions to connect with brands, transform and implement their achievements, shorten the distance between talent cultivation and industry, and take the responsibility of taking the lead and doing well, Constantly produce unique Shenzhen values and Shenzhen programs for the construction of China's textile and clothing power.

　 Reporter: The Shenzhen International Fashion Festival has released the global fashion city index for six consecutive times. The results show that Shenzhen has become one of the top five emerging fashion cities in the world. What are the advantages of Shenzhen compared with the old fashion cities? What are the other weaknesses?

Zhou Shikang: The development and release of the global fashion city index is an achievement and initiative of the Shenzhen Fashion Designers Association, Shenzhen Oufang Garment Research Institute, and the China Textile and Garment Education Association, a joint think tank expert for many years. It is both academic and appreciative, and is an important highlight of each fashion festival. In order to ensure the objectivity, science and authority of the data, the Global Fashion City Index has established a number of index systems, including the industrial quality index, the international image index, the fashion environment index, the public service index, and the innovation vitality index, in terms of the compilation principle, generation path, algorithm system, and indicator selection. Guided by the evaluation and analysis model of the fashion city index, Collect annual index data of global fashion cities in depth to form systematic evaluation results. The results of the release show that the global fashion landscape has undergone historic changes. It is changing from "the west is spreading to the east, and Europe and the United States are dominant" to "the east and the west are equally important, and each is leading the way". With the great rejuvenation of the Chinese nation, it has entered an irreversible historical process, relying on a complete industrial chain foundation, a huge consumer market, the new era expression of excellent traditional culture, and the self-confidence and publicity of the young generation's culture, Chinese style fashion cities and traditional international fashion cities stand side by side, becoming a new landmark in the global fashion landscape.

As an emerging global fashion capital, Shenzhen fashion industry is remarkable in terms of public service index and innovation vitality index, especially in terms of policy support. In recent years, the Shenzhen Municipal Party Committee and the Shenzhen Municipal People's Government have continuously introduced various policies and measures to guide the gathering of the traditional clothing industry, encourage enterprise transformation, solve industry pain points, and help the clothing industry achieve high-quality development. The Shenzhen Fashion Industry Development Plan (2021-2025) The Action Plan of Shenzhen for Cultivating and Developing Modern Fashion Industrial Clusters (2022-2025), the Opinions of Shenzhen Municipal People's Government on Developing and Expanding Strategic Emerging Industrial Clusters and Cultivating and Developing Future Industries and other policies have been issued one after another, constantly strengthening the confidence of garment enterprises.

But we should also be aware that Shenzhen still has obvious shortcomings in terms of industrial quality index, international image index, etc. If Shenzhen wants to surpass the global fashion landscape from following to running at the same time, it is far from enough to have fashion shows alone. It also needs to have its own fashion home, become the publishing center of global fashion trends The docking and transformation center of innovation achievements, especially to become a competitive platform for global fashion talents. Over the years, Shenzhen International Fashion Festival is committed to making up for these shortcomings, constantly gathering domestic and foreign design forces and relevant fashion element resources, optimizing the coordinated promotion mechanism of the whole industry chain, building a shared, win-win and co built fashion community and ecosystem, and forming a new fashion highland that links domestic and foreign design talents and fashion resources, Establish and gradually consolidate Shenzhen as an important node in the global industrial chain and the home of global fashion.

Shenzhen Fashion Designers Association Launches North South Fashion Alliance

　　 Reporter: The Opinions on Strengthening the Construction of High skilled Talents in the New Era jointly issued by the two offices of the Central Committee in October this year proposed that by the end of the "14th Five Year Plan" period, skilled talents accounted for more than 30% of the employed, and highly skilled talents accounted for 1/3 of the skilled talents. What role has Shenzhen International Fashion Festival played in cultivating fashion skilled talents?

Zhou Shikang: During the Fashion Festival, we held several fashion skill contests, and each Fashion Festival launched a selection and commendation activity of the Fashion Skill Talent Award to commend outstanding skilled talents who have made outstanding contributions to the high-quality development of Shenzhen's clothing industry. Moreover, since its establishment, the Association has hosted, undertaken and co organized dozens of design skills competitions, such as the 2021 Shenzhen Skills Competition - Fashion Technology "Craftsman Star" Vocational Skills Competition hosted by Shenzhen Human Resources and Social Security Bureau, which was one of the two important "Craftsman Star" competitions in the Shenzhen series of vocational skills competitions for the whole country, It has gained positive response in the industry; In 2022, we undertook the 10th Futian District Staff Skills Competition for Garment Plate Makers. At this moment, we are also busy preparing for the 47th World Skills Competition - Shenzhen Competition of Fashion Technology Project. At the same time, we have never been lax in actively promoting the evaluation of professional talents in the clothing industry and the evaluation of professional titles in the clothing design industry. I hope that through our bold exploration and active attempts in holding major industry events such as the International Fashion Festival, we can let outstanding talents and craftsmen from large countries at home and abroad gather in Shenzhen to learn skills, build Shenzhen into a world-class talent competition venue, enable the construction of innovative talents in two regions, and provide strong high-tech talent support for the high-quality development of "smart fashion" in Shenzhen..

　　 Reporter: The Shenzhen International Fashion Festival has lived up to expectations. Each session has given people new surprises. Looking forward to the future, what efforts will the Shenzhen International Fashion Festival make?

Zhou Shikang: It is extremely difficult to go far. After eight sessions of efforts, Shenzhen Fashion Festival has made continuous breakthroughs in internationalization, specialization and marketization. It has become a competitive stage for Shenzhen fashion talents to pursue and realize their dreams, an important window to show the high-quality development of Shenzhen fashion industry, and a vivid card to show the image of Shenzhen starting from reform and opening up. Relying on the cultural gene of reform and innovation, Shenzhen fully integrates the eastern and western cultural elements and humanistic spirit, forming a unique urban fashion culture. The innovative city characteristics of Shenzhen and the innovative characteristics of Shenzhen Fashion Festival complement each other and complement each other. Shenzhen International Fashion Festival is not only Shenzhen, but also China and the world. More and more people know Shenzhen and love Shenzhen because of the Fashion Festival. The "fashion community" created by Shenzhen International Fashion Festival is deeply rooted in the hearts of people.

The strategy of "dual zone driving" and the adjustment of the global fashion landscape have put forward new requirements for the development of Shenzhen's fashion industry, but also brought new opportunities. In the future, Shenzhen Fashion Designers Association will give better play to the ties and service functions of industry organizations, give full play to the core supporting role of design, build an industry talent highland, and constantly improve the development level of Shenzhen fashion industry. Innovation is the vitality of the fashion festival. Shenzhen International Fashion Festival will be based on the new direction of the era of "East Wind, West Wind, Harmony and Coexistence", take fashion as the ship, brand as the rudder, and design as the sail, keep innovation, and lead the huge ship "Shenzhen Fashion" to set sail and go steady and far, Make new and greater contributions to the construction of Shenzhen as a city of innovation, entrepreneurship and creativity with global influence and a global benchmark city.

The first prize of female model in the 7th China College Student Fashion Model Competition

The first prize of male model in the 7th China College Student Fashion Model Competition

The 7th China University Student Fashion Model Competition Award Ceremony

Read the highlights of Shenzhen Fashion Festival: Click to enter