Pengtai Clothing - Technology Enables Customization Of China And The West

Domestic demand and foreign trade make two-way efforts, and rely on excellent design level and innovation ability to launch globally Clothes & Accessories The multi-dimensional development of quality and clothing cultural connotation is to witness the design, innovation and cultural confidence of Chinese clothing brands to global users, which is for Pengtai Clothing. As a clothing brand under Hongkai Group, Quanzhou Pengtai Clothing Co., Ltd. has been established since 1996, adhering to the values of "customer first, ingenious manufacturing, professional perfection, mutual benefit and win-win", focusing on the two major markets at home and abroad, and growing stronger in the clothing field with a diversified development model. 　　

Taking the e-commerce model as a breakthrough, and grasping the new opportunities of online and offline integration and development, Pengtai Clothing has continuously strengthened its product strength, improved its brand strength, expanded its channel strength, and stretched the brand growth curve in a straight line, giving the brand a vigorous vitality. At the same time, it has also realized the two-way rush of brand development and consumer satisfaction through diversified and professional customization services. Up to now, Pengtai Garments has won a series of honors, including the national leading brand in garment industry quality, Fujian Top 100 brands with customer satisfaction, China's top ten professional clothing enterprises, and Quanzhou's top ten industrial Internet benchmark enterprises in 2020. In the "2022 China Clothing Bidding Procurement Evaluation and Promotion" activity hosted by the bidding supply chain brand promotion platform, Pengtai Clothing easily won the award of "2022 China Clothing Quality Benchmark Enterprise".

Fighting overseas, clothing is famous in Australia and America

Driven by the market and policies, many Chinese clothing brands are working hard to arrange overseas markets, conveying the scientific, technological and cultural connotation of Chinese clothing to the world, and demonstrating the profound connotation of "Made in China". Pengtai Garments is one of the brands that implemented the strategy of clothing going to sea earlier and achieved fruitful results. With sports series+customized production of work clothes as the core, Pengtai Clothing has expanded its own overseas sales channels, established a cross-border e-commerce business platform, and provided online personalized customization, thus forming a unique "four in one" international clothing retail model of "foreign trade+agency+franchise+customization". Based on this model, Pengtai Garment's share in the global market continues to increase, and the prospect is promising! At present, overseas products of Pengtai Garments mainly include leisure sports series, jackets, cotton padded clothes, suits, fitness clothes and customized clothes.

Different from the domestic market, Chinese clothing brands not only have to face cultural differences when entering overseas markets, but also bear the pressure of localization of marketing and product research and development, timeliness of logistics and other aspects. For this reason, Pengtai Garments has purposefully established its own overseas marketing center, research and development center and warehousing and logistics system to lay a solid hardware foundation for the brand's overseas operation and maintenance. Up to now, Pengtai Clothing has an overseas warehouse of more than 50000 square meters, a marketing team of more than 300 people, and a "BOCINI"“ And other self operated brands. The core market of Pengtai Garments is located in Australia, New Zealand, the United States and other regions, among which the market share of fleece products in Australia is up to 30%. At the same time, the brand has also cooperated with Coca Cola, Virgin Airlines and other well-known international companies for a long time, and the operation internationalization and brand globalization have begun to take shape.

Intelligent layout, intelligent manufacturing upgrade of X factory

The highly mature technology of cloud computing and the Internet of Things, as well as the strong support of the national "intelligent manufacturing" policy, have enabled many powerful players in the clothing industry to move intelligent manufacturing to factories, which has opened the prelude to the intelligent upgrading of the whole industry. Pengtai Garments, based on a global perspective, has become an earlier clothing brand in China to upgrade intelligent manufacturing. In order to rapidly improve the level of intelligent manufacturing, Pengtai Clothing has been in full swing since 2015. In 2015, Pengtai Clothing used Yonyou ERP to optimize supply chain management; In 2016, Pengtai Clothing introduced an intelligent hanging production system and hired professional consultants to launch the "target performance incentive system"; In 2018, Pengtai Clothing promoted the intelligent hanging system and Maxi system; In 2019, Pengtai Garments signed a contract with Taiwan Guoxin to carry out the project of Lean Production System, and set up IE Department and Customization Business Department. This series of bold innovation and upgrading has made Pengtai Clothing one of the smart benchmark enterprises in the textile and clothing industry!

Of course, for intelligent manufacturing, Pengtai Garments does not simply introduce automatic and intelligent equipment. The brand also combines comprehensive data such as wearing scene data, Chinese regional body shape data model, individual differentiated appeal data, effectively strengthens the coordination of hardware equipment and software systems, realizes the high integration of flexible manufacturing and personalized customization, and then successfully builds the X factory platform, In order to meet user needs more quickly and efficiently. Currently, through The core functions of X factory industry, such as automatic scheduling, flexible dispatching, mobile work reporting, Kanban monitoring, visual analysis, hardware control integration, have completely abandoned the traditional manual voucher making and manual production scheduling production mode, while taking advantage of intelligent production to effectively improve production efficiency and shorten the delivery cycle.

Take advantage of e-commerce model to enter the domestic customized market

In 2019, "clothing customization" spread throughout the Chinese clothing market and drove many clothing brands to take the initiative or be forced to transform. In the same year, Pengtai Garments officially entered the domestic market relying on the rich experience and advanced technology of customized clothing accumulated through years of overseas operation and maintenance, and focused on private high-end customization and group booking business, built a model integrating private consultants to clothing design, tailoring, sewing and after-sales marketing, and strongly opened the domestic customized market.

After two years, in order to further enhance the customization experience of users, Pengtai Clothing will fully develop and complete the online customization platform in 2021, and begin to provide customization services for users through the online mode. be based on Pengtai Clothing On the online platform, users can independently choose clothing accessories, fabrics, colors, materials, etc. After the above data is submitted to the platform, the platform will automatically make plates for fast matching, and the ready-made clothes can be produced on the same day. In addition, Pengtai Clothing is also equipped with perfect private customized customer service and after-sales service, so as to form a relatively complete online customized service loop.

Focusing on intelligent customization services, Pengtai Clothing At the same time of providing users with excellent clothing customization and wearing experience, the brand's voice has rapidly increased, and the market scale has continued to expand, thus becoming a leader in the field of clothing customization in China. In the future, Pengtai Garments will continue to have the sense of mission of "providing customized services and enabling personalized life", and make steady progress towards "building China's intelligent customized clothing leadership".