Embrace The Global Fashion Community, Fashion China Exhibition Group Returns Triumphantly

September 2-4, the world famous Who's Next Fashion Trade Show was held in Paris, France. CHIC Paris in Who's, a special exhibition group composed of Chinese clothing brands, was held in the Fashion City of Europe Next, attracted great attention from overseas audiences and a large number of media.

China Garment Association

　　CHIC Paris in Who’s Next is a professional overseas clothing exhibition group for the European market created by China International Clothing and Accessories Fair (CHIC) for the first time China "as the theme, led a series of excellent Chinese clothing brands and designer brands to expand the international vision of local design forces and actively seek new trade opportunities with local fashion enterprises under the environment of global economic development full of many uncertainties.

People with culture can condense the soul more; It is easier to communicate with the world through art. CHIC Paris in Who's in just three days Next, fully display the development achievements and strength of China's clothing industry, interpret the essence of Chinese traditional culture and the innovation of modern fashion to the world, and quickly get positive feedback and affirmation in the European and Middle East markets. It has not only won high recognition and praise from the official and media for high-quality design and high-value products, but also won recognition and praise from France, Britain, Italy, Germany, Belgium Extensive business cooperation in Spain, Switzerland, the Netherlands and other countries and regions.

This overseas trip of CHIC is undoubtedly another great victory for the Chinese fashion vanguard, breaking the stereotype and inherent cognition of Chinese clothing in the West, showing the infinite vitality of China's clothing industry to the world under the oriental design language system with products as the media, and letting the world know the brand new look of China's clothing in the new era.

Rise on the occasion

Inject new impetus into Sino French fashion industry cooperation

"China's outstanding designers and brands are an important way for France and the world to understand China's outstanding traditional culture." Wang Yin, Counsellor of the Cultural Office of the Chinese Embassy in France, visited CHIC Paris in Who's Next spoke highly of the Chinese clothing brands participating in the exhibition, and praised CHIC for leading the Chinese brand to promote the wide dissemination of Chinese excellent culture in France. Many representatives of the Business Office of the Chinese Embassy in France also came to the exhibition, saying that the establishment of diplomatic relations between China and France in 2024 will soon usher in the 60th anniversary, and the 33rd Summer Olympic Games will be held in Paris at the same time. Taking this excellent opportunity for exchanges and cooperation in the fields of culture and fashion between China and France, CHIC gathered top Chinese men's, women's and designer brands, and many winners of the "Golden Summit Award" for Chinese fashion design China's Top Ten Fashion Designers and Shenzhen's Top Ten Fashion Designers are among them, injecting new impetus into Sino French fashion industry cooperation with rich exhibits and manifestations.

　　Who’s Next CEO Frederic MAUS fully recognized the proud achievements of Chinese clothing brands and designers in the international market at the exhibition. Among the brands from 58 countries and regions participating in the exhibition, the fashion from the East is particularly eye-catching. He visited every booth carefully and was deeply impressed by the representative brand of high-end "domestic products" Jinba Men's Wear. "I can feel the designer's excellent design concept and exquisite craftsmanship details, especially the combination of traditional elements and international trends, to show the charm and connotation of Chinese traditional culture to the Paris audience." Frederic MAUS said that French fashion brands are eager to promote innovation through in-depth cooperation with Chinese fashion brands, so as to reach a new milestone in the creative exchange and integration of fashion culture between the two sides.

"Here, we have witnessed the vigorous vitality of Chinese designers. I pay close attention to women's clothing brands. Golis, JNBY, Luo Zheng and others ingeniously integrate Chinese elements into women's clothing design, which perfectly presents the oriental meaning of women's elegance and the fashion style of modern cities." Tiffany, the export manager of the French Women's Wear Association Fang said excitedly. She saw that women's wear brands from China break down cultural barriers in a freer spirit, demonstrating the infinite inclusiveness of Chinese fashion. At the same time, the world also expects Chinese designers to provide more possibilities for aesthetic expression. Val é rie, President of the French Jewellery Association Dassa pays more attention to CHIC Paris inWho's The collision and combination of Eastern and Western cultures at the Next exhibition. She was deeply shocked by the trend concept interpreted from the Chinese perspective, and was particularly optimistic about the unique commercial value of these Chinese original brand designs. She said with emotion: "Let the flowers of oriental aesthetics bloom in Paris."

Claudia, Director of Fabrics and Garments Department of Messe Frankfurt and Head of WSN Neonyt Exhibition Area Franz also spoke highly of the exhibition. "With the continuous growth of China's fashion industry, the charm of oriental fashion will also be more widely recognized worldwide. I see that these products are led by Chinese technology, and through selected fabrics, unique patterns, harmonious colors and exclusive processes, the on-site audience will feel the rise of Chinese fashion brands."

Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association, gave confidence and affirmation to CHIC's first "going to sea", He said in an interview: "The development history of Chinese clothing has always been an important aspect of reflecting the inheritance and evolution of Chinese culture. With the deepening of Chinese modernization, Chinese consumers' cultural consciousness and cultural self-confidence have been growing, and their attention to national brand and national style clothing has continued to grow. In this era, CHIC has been focusing on" fashion in China " China 'as the theme, organize representative Chinese clothing brands and designers in the form of an overall exhibition group, the famous Who's in Europe Next Fashion Trade Fair was unveiled, which combined the power of the public to convey a clear Chinese fashion attitude and cultural propositions. In the full exchange of Eastern and Western fashion, it created opportunities for the fashion value with Chinese cultural identity to be more widely understood and recognized. "

While highly praising CHIC's first "going to sea", Chen Dapeng also encourages more Chinese clothing brands to enter the international market with high quality, never forget the original, absorb the outside world, face the future, and constantly strengthen the technology integration, resource conversion and market application of oriental aesthetics in products to create brand advantages with unique aesthetic and advanced capabilities.

　　 Voice of Media

Praise the future of Chinese fashion

In addition to a large number of distinguished guests, a large number of authoritative and well-known European media also came to visit CHIC Paris inWho's Next to give special reports on the exhibition.

Before the Chinese exhibition group arrived in Paris, German fashion business media Textil Mittelungen called CHIC "the collection of design capabilities" and "the future of Chinese fashion". Italian fashion media La Spola warmed up CHIC's trip to Paris with the theme of "Crossing China, Arriving in Paris", and believed that CHIC's trip to Paris was not only a demonstration of Chinese clothing brands and designers, but also an export of brand culture and business value unique to China's clothing industry to the European fashion industry.

　　“Who’s The cooperation between Next Fashion Trade Show and CHIC has undoubtedly brought new vitality to the fashion industry in Europe and Asia. As a fashion event on their respective continents, they bring fashion designers and brands together, break the boundaries of regions and cultures, build a bridge of communication, show the openness and foresight of the fashion industry, provide a broad platform for communication and display for clothing brands participating in the exhibition, and bring more possibilities to the global fashion industry. " "The exhibits in the CHIC pavilion reflect a unique aesthetic that integrates oriental meaning and international inspiration, such as Jinba Men's Wear and Jiumu King, which make the world more intuitive to feel the aesthetic of oriental clothing and bring the ultimate visual enjoyment to the global audience." FashionUnited, the famous main stream media in Europe, commented during the exhibition.

FashionUnited was very impressed with the achievements of the Chinese fashion brand group "crossing the sea", and successively published CHIC Paris in magazines in France, Britain, the United States and Belgium inWho’s Next exclusive feature report. "I believe that these Chinese fashion brands have found potential local partners in various fields in Europe, and have actively communicated and exchanged. These partners can provide local expertise and experience, help Chinese brands better adapt to the local market, expand popularity, and bring more business opportunities. CHIC Paris inWho’s The success of Next represents an aesthetic and business concept that integrates eastern and western culture and fashion elements. This cooperation mode has important enlightenment significance for promoting the development of the global fashion industry. "

These professional media also focus on the positive actions of Chinese brands to embrace the sustainable development of fashion. In fact, CHIC salutes and praises the outstanding enterprises that forge ahead in the field of sustainable fashion and inspire their peers with outstanding leadership and achievements at the grand awards ceremony every year. CHIC Paris inWho’s In Next, sustainable fashion practitioners, represented by Jinba Men's Wear and Golis, appeared in the "carbon" cable suit and environmental protection capsule series, leading the global fashion process. The audience also viewed the positive contribution of Chinese brands to the sustainable development of global fashion from a more comprehensive perspective through the sustainable value ecology created by brands under the oriental aesthetic system.

　　 Big country quality

Attract global trade cooperation

As a representative of China's powerful enterprises/brands, participate in CHIC Paris inWho's Next's brands and designers have brought the most competitive high-quality products, attracting many buyers, distributors, department stores and shopping centers from Europe, the Middle East, North America and other places to negotiate. Many brands have successively obtained large orders during the exhibition, and the commercial achievements can be described as a full return.

With its sensual and elegant dress style and its focus on integrating oriental cultural elements, Shangshan has received orders of more than 3.1 million euros (about 24.31 million yuan) from customers in the Kingdom of Saudi Arabia at the exhibition site. Relying on China's strong manufacturing capability, the brand promises to deliver goods on time for one month on the spot, which makes international buyers call it "unbelievable". KB HONG, as the core carrier of "high-end new domestic goods strategy" of Jinba Men's Wear, KB HONG spring summer series of ready to wear has attracted the attention of many professional buyers and international professional exhibition organizers, received invitations from e-commerce, buyer stores, fashion magazines around the world, and a dealer from Spain expressed a strong desire to open a store.

Jiumuwang prepared for the exhibition carefully this time, and felt the intuitive feedback of European market consumers, collection stores and boutique buyers on the products at the first line of the exhibition. Brand silk T-shirts, jeans, high-end trousers and other items are very popular, and the audience will pay for them on site. The positive feedback from Paris is a great confidence for the brand to expand its business in Europe. When the exhibition returns, Jiumuwang's "march" into Paris has been put on the agenda. ▼

Luo Zheng, the winner of the 10th "Golden Summit Award" for Chinese fashion design, was besieged with her works. Her painstaking work "Life of Plants" was integrated into the cultural scene with extremely oriental characteristics, which made people reluctant to leave. A large number of suits were ordered by Showroom in Paris. Down luxury brand Reich RAXXY attracted the attention of the organizers of Paris High Customization Week. The brand understands fashion from a higher dimension and creates a new fashion expression, which is popular with overseas fans. In addition, may D.WANG、JORE BAUDRY、ARYA、SEJIE、THREAD & STORY、ZAI JIU、KEYONE、CAN MADE、SELAH、FENGGY、YVONNE?CHO ? I、Hempel Design Lab and other well-known brands have also talked with potential customers around the world, not only understanding the needs and trends of the international market, but also having more ideas and inspiration on the way to explore overseas markets. The hottest AIGC tool brought by Hampel International Group made the on-site audience see the strength of "China's intelligent manufacturing", and they are eager to speed up production capacity with the help of intelligent production platform.

The coming trade cooperation highlights CHIC's boldness in actively exploring the transformation of China's garment industry in foreign trade, and declares the determination and courage of China's garment brands to achieve high-quality transformation. The influx of resources is not limited to the exhibition site. The day before the exhibition, as CHIC Paris in Who’s As one of the important activities of Next, China Fashion Association, France Fashion Institute and Hangzhou Yishang Town jointly signed the "Strategic Cooperation Agreement on China France Youth Fashion Design Talent Exchange Plan". The agreement will focus on four aspects: project cooperation, talent exchange, training interaction and education co creation, covering the establishment of a cooperation negotiation platform, regular cooperation and exchange, etc., to promote the implementation of projects such as the tilt of Chinese and French fashion resources to design talents from both sides and the regular organization of bilateral training, so as to jointly help cultivate excellent fashion talents.

Monday Qi, full-time vice president of China National Garment Association and vice president of China National Garment Designers Association, Zeng Qi, director of business department of Beijing International Trade Exhibition Co., Ltd., and S.E.M.E SA, a French agent of CHIC Michael Scherpe, Chairman, Eric, General Manager Dinh Tao met together after the conference, and Monday Qi said: "China is the world's largest textile and clothing production and export country, and also the largest fashion consumer market. We hope to deepen fashion exchanges and cooperation with France in the future, and create a new era of fashion through the integration of fashion concepts between the two sides."

During the exhibition, Liu Yan, Deputy Director of the Exhibition Department of the China National Garment Association and Secretary General of the Down and Leather Fur Garment Special Committee of the China National Garment Association, led the team with Pascal, President of the French High Fashion Trade Union and Paris Fashion Week Morand made cordial exchanges to realize long-term development of overseas markets for Chinese brands on the basis of exhibitions and expand the long tail effect of exhibitions.

On the basis of the advantages of traditional manufacturing, Chinese clothing brands will break the situation and grow. They will surely improve the industrial value with brand culture and sustainable design, and tell a good story of Chinese culture in the international fashion field. CHIC Paris in Who’s The significance of Next is not only limited to the European market, but also the best opportunity for the world to know China's fashion design creativity and manufacturing strength. With its leading quality, it competes with the global industry and shows enough brand confidence and cultural confidence.

With CHIC Paris in Who's Next was successfully held. Chinese clothing brands and outstanding designers successfully exported China's contemporary fashion to overseas with confidence in design, product and brand, improving international cultural influence and fashion discourse, and heralding the new opening of CHIC in 2024. Under the background of a new era full of opportunities and challenges, CHIC2024 (spring) will appear in the National Convention and Exhibition Center (Shanghai) with a new theme of "preserving the ancient and creating the new" on March 6-8, 2024, and continue to lead Chinese clothing brands to climb up.

CHIC2024 (spring) inherits and integrates, strives for survival in diversity, focuses on the synergy, efficiency and unity of the cultural value, industrial value and social value of Chinese clothing brands, tells the story of Chinese brands with strength, accumulates more energy for Chinese fashion industry, and jointly creates a Chinese clothing brand with international core competitiveness.