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    "Shake In The New Trend, And The Year Of The Dragon Is Very Boring", Which Ignites The New Business Trend At The Beginning Of The New Year!

    2024/1/23 16:40:00 895

    Fashion BrandBrand DressFashion Trend

    The Year of the Dragon is coming, and everything will be renewed! As we enter the Year of the Dragon, what style will lead the fashion trend this year? Which brand clothing will be the best seller in 2024 New Year? From January 4 to January 12, Dithering E-commerce Create the theme activity of "Shake in the New Fashion, Super Obstacle in the Year of the Dragon", focus on the image of the Chinese dragon and various elements related to the New Year, launch the first major clothing industry activity at the beginning of the year, and lead the trend of the hot spots in the Year of the Dragon.

    Che Che was specially invited to join hands with Lu Xianren, Yong Qi, Yamashi Xiaolixun and other talented friends as the "new product promotion official" to attract BJHG, CHINISM, GOODBAI, AFGK, Jack Jones, MLMR and many others Fashion brand During the event, we joined hands with the talk show actor Pang Bo to create a theme TVC, release the trend of "boring" clothing in the Year of the Dragon, and cooperate with the content field and the shelf field to achieve global linkage, # The Year of the Dragon is super boring And other related topics have been exposed 160 million times, the number of cooperators has exceeded 20 million, and the activity outbreak coefficient is 100%.   

      1

    Harvest product effect explosion, fashion clothing brand wins at the beginning of the year

    From "dopamine", "maillard" and other wearing styles to seasonal keywords such as "autumn sweater", "light down jacket", "New Year's gown", based on a large number of users and interesting content, dithering is becoming the birthplace of the new generation trend of the Internet. At the beginning of 2024, the theme activity of "Super Obstacle in the Year of the Dragon" of Diaoyin E-commerce not only opens up the transformation link and realizes the effective planting of new products, but also unites the power of star talents to comprehensively present the new trend of clothing and clothing in the beginning of the year, helping the participating brands to achieve a "good start" in product efficiency.

    Xiahu Aristocratic Family launched a new [Dragon Year style million needle embroidery red plush round neck long sleeved New Year's sweater], and customized the New Year style plush sweater for the Spring Festival of the Dragon Year, focusing on the festive atmosphere. The large embroidery with ten thousand stitches on the back is exquisite and beautiful, and the New Year red color matching is pleasant and warm in winter. During the event, the sweater was successfully exploded, and nearly 2500 orders were received, and the GMV of the shelf accounted for nearly 30%.

    At the arrival of the Year of the Dragon, Cat Man launched a new year red FUN red gift box, which symbolizes the good fortune of the Year of the Dragon and the great increase of good luck, to meet consumers' needs of wearing red in the New Year, the birthday year and gifts. The cat man FUN red gift box contains a five in one warm package of eight degrees of extremely cold German cashmere, selected Australian merino cashmere and natural mulberry silk, using German cashmere black technology, which is more warm in the same thickness.

      

    During the event, the DSP successfully exploded [Paper Bag Little Dinosaur Sweater]. Sweaters start from the brand IP image of paper bag people, combine fashion elements with patterns, and use skin friendly soft waxy materials. The basic shape is good for both bottoming and wearing alone collocation 。 When the popular fabrics that are easy to wear meet the new year's fashion, they are red, successfully leading the New Year's node.   

      2

    Get through the transformation link, and the global resources help "get off to a good start"

    Looking at the current round of "New Wave of Shake in · The Year of the Dragon is Stumbling", Shake in E-Commerce will take advantage of the New Year's node to gather trendy brands and star talent, allocate gold resources in the station, and open up the whole link from content to order, not only helping the brand to gain high reputation, but also helping the New Year fashion to achieve "breaking out when new products are launched".

    Highlight 1: The whole atmosphere of the Diaoyin Mall is blessed, with the focus on the operation of super value shopping, to stimulate the enthusiasm for consumption in the New Year

    During this activity, the Diaoyin Mall directly spread the New Year atmosphere of the whole channel, and focused on the "super value purchase" channel. The number of goods supplied per day increased by 10.3% month on month, increasing the channel's incremental contribution. At the same time, with the help of the "Pombo Talk Show" short video, the store actively attracted customers. Finally, the average daily shelf payment of the products registered by the "Value Buying" channel increased by 8% month on month, the average daily commodity card payment increased by 15% month on month, and the store shelves contributed more than 39% of GMV.   

    Highlight 2: Guide brand search and promotion by combining hot trend commodities, search bidding and list competition, etc

    In addition to the full atmosphere of the shelf, the Tiao Yin Mall also combines hot trend goods, Aladdin resources, "search auction" and other games to guide brand search and improve, and establish an efficient receiving link. In terms of content, "Shake in the new trend, the Year of the Dragon is very powerful", together with many talented people, to create a new look for the Year of the Dragon The topic was listed on the top 5 of the overall hot spot list of the whole station, where the total exposure of talent exceeded 24 million, and the total interaction volume exceeded 1.64 million. The PV of "Year of the Dragon" related searches exceeded 350000, and the daily average search GMV from January 4 to January 9 broke 8.62% compared with the benchmark value.   

    Highlight 3: Gather the key products with good prices, launch the "Golden List of New Product Trends in the Year of the Dragon", and make one-stop direct access to good products

    In order to plant grass in a more targeted way and focus on high price goods, " Shake in the new trend ·The "Golden List of New Product Trends in the Year of the Dragon" was specially launched by the "Super Stemming in the Year of the Dragon", which focused on presenting many trendy new products in the form of a list, and actively guided the list through the layout of talent short video comment areas, marking and pushing commodity cards, so as to improve grass planting efficiency. During the event, the list page exposed PV1.83 million, and the GMV of the listed product card increased by 8%, of which the daily average GMV of Lee's listed product jeans product card increased by 78% month on month.   

      3

       Celebrities Gather to Celebrate the New Year

    The vibrant creator ecology of Tiaoyin, especially the rich reserves of stars and trendsetters, can bring diversified and cutting-edge interpretations to trendy brands, and radiate a wider range of interested groups with its own influence. On January 12, the annual live broadcast ceremony of "Oriental Tide SHOW" was opened in the joint workshop of the Diaoyin Mall.

    Che Che was specially invited to be the new official of the "Super Stunning New Product in the Year of the Dragon" at the live broadcast ceremony, and joined 23 trendy brands and 13 trendsetters to perform the new year trend show. The live broadcast lasted for 5 hours, including Guochao personality show, look release in the Year of the Dragon, the finale show of Oriental Fashion, TOP Guochao shortlisted brand awards and goods delivery. Except @ Cheche In addition, there are many participants, including @ Lu Xianren, who have more than one million or even tens of millions of fans. In a short time, they quickly boost the volume of the live broadcast room and ignite the attention of users and the industry. The total number of KOL fans on the live show exceeded 100 million, and a total of more than 2.9 million users "watched the show" online.

    As New product marketing As an important opportunity, "The Year of the Dragon is Super Stale" has made New Clothes "Stale" popular and good business in the Diaoyin E-commerce. Behind this, the "new trend of dithering" can provide clothing brands with a complete set of marketing links from content, popularity to transformation by virtue of the potential energy and advantageous resources of the dithering e-commerce platform, help brands grasp important node business opportunities, achieve "new instant products", and reap significant growth. And this "shake in the new trend, the Year of the Dragon is very obstructed" is a good start for the good business of participating brands in 2024. Looking forward to the new year, "Shaking in New Fashion" will help more clothing brands find their own "trend crowd" and win new business opportunities!


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