Industry Specification: On Site Promotion And Implementation Of Chinese Fiber Brand Evaluation Index System Standards

In addition to being concerned by more and more fiber production enterprises, fiber brand building has also been concerned by more and more enterprises related to the industrial chain, especially downstream and terminal brands. In order to better provide standard guidance and reference for fiber brand construction, China Chemical Fiber Industry Association has taken the lead in establishing a group standard for China's fiber brand evaluation index system, providing basic support for China's fiber brand construction.

The Group Standard for the Evaluation Index System of Chinese Fiber Brands T/CCFA 02012-2023 has been officially released. During the Shanghai Yarn Exhibition on March 7, as a special event of "Huafeng Millennial · China Fiber Brand Joint Creation and Sharing", this standard was systematically publicized and implemented for the first time. He Yanli, the former vice president of China Chemical Fiber Industry Association, Zheng Shiying, the former vice president, Lv Jiabin, the vice president, as well as many fiber manufacturers and downstream users who participated in the application of the "Huafeng Millennium · China Fiber Brand Joint Creation and Sharing" series activities participated in the standard promotion and implementation activity. Li Zengjun, Chief Economist of China Chemical Fiber Association, presided over the event.

Teacher Chen Lijun of Jiangnan University, one of the main drafting units of the standard, systematically explained the standard, covering the overall principles of the system, the specific contents of the evaluation index system and the evaluation process.

The establishment of the group standard of this indicator system aims to fill the gap in the brand building standard of the fiber industry, make the brand building of fiber enterprises more reliable, and find out the shortcomings through self testing, so as to improve the work related to brand building more pertinently. The introduction of this standard will be mainly for reference and guidance, and will not impose any restrictions on the brand building of enterprises. We look forward to the active participation of more enterprises!

Chen Lijun

(Source: China Chemical Fiber Industry Association)