Jiangsu Private Enterprises In Textile And Clothing Industry Show Practical Achievements

Compared with new medicine, new materials, new energy and other emerging industries, the traditional textile and clothing industry has closer contact with the public.

In the new era, the textile and clothing industry is moving towards the goal of "innovation driven science and technology industry, culture led fashion industry and responsibility oriented green industry" to achieve self transformation and improvement in the face of the challenge of "integrity is old, but still able to feed".

In Jiangsu, textile and garment enterprises represented by Hongdou Group, Hailan Group and other private enterprises face the urgent need for transformation and upgrading of traditional industries, actively explore innovative development paths, build intelligent factories, intelligent supply chain systems, and achieve production automation, intelligence and personalized customization through technological innovation, digital transformation, green manufacturing and other ways, While further enhancing the core competitiveness of enterprises, "weave" a new industrial landscape.

　　 A "heart for innovation"

Orders are automatically entered into each production process through the intelligent hanging line, inspectors use the hanging PAD to judge product quality, workers use the "needle butler" to carry out menu style self-help needle change... Entering the Red Bean Men's 5G full connection factory, many intelligent scenes are dazzling.

The foreign trade order automatically enters each production process through the intelligent hanging line. (Information picture) Figures provided by Red Bean Group

"The original monorail assembly line can no longer meet the needs of the market." Talking about the reasons for the in-depth intelligent upgrading of the enterprise, Zhou Haijiang, Chairman of the Board of Directors of Red Bean Group, said that after the change of the business structure, the company's orders have changed from small batch and large batch orders to multi batch and small batch personalized customization orders, which requires the factory to achieve individual orders, group orders Mixed production of three types of business in batch, intelligent upgrading is imperative.

Zhou Haijiang introduced that in the face of personalized consumption trend, the Group also built an online and high-end smart retail model in an all-round way around brand positioning, R&D design, smart production, smart stores, online and offline omni channels, smart supply chain and other aspects, forming a three-dimensional marketing channel of "offline stores+online stores+personalized customization", Provide users with a whole process of high-quality consumer experience.

Like Hongdou Group, Hailan Group, a domestic apparel giant, has earlier built a 5G smart factory relying on new generation information technologies such as 5G, AI, and the Internet of Things, and used Internet of Things and RFID chip technology to open the whole process of intelligent digital integration of retail operations, form a closed loop for the whole industry link, and take the lead in realizing the digital and intelligent transformation of the industry.

AGV robots carry fabrics in the 5G smart factory of Hailan Cloud Service. (Data picture) Picture provided by Hailan Group

"The transformation mainly focuses on the three aspects of 'product end, manufacturing end and market end'." Jiang Nan, Vice President of Hailan Group, introduced that on the product end, the brand of Hailan Home of the Group proposed four design principles, namely, "fit the human body, optimize the human form, meet the human needs and reach the human spirit", hoping to create the unique "humanized clothing experience" of Hailan Home; On the manufacturing side, after years of technology incubation and innovation iteration, the "R&D - production - service" trinity of Hailan Home smart clothing system created by the Group has also taken shape.

Today, in the Hailan Cloud Service Smart Factory, through the interaction between intelligent terminals and equipment, the automatic transfer of production materials and materials can be realized, thus realizing the full automation of clothing production, and the work efficiency is doubled.

　　 A sense of "going out"

As the star enterprises in the domestic textile and clothing industry, Hailan Group and Hongdou Group have made great achievements in brand building, actively responded to the "Belt and Road" initiative and actively explored the international market.

"Hailan Home has always won the favor of domestic consumers with its fashionable and high-quality products. Under the guidance of the 'Belt and Road' initiative, we also look to the overseas market, hoping to bring Chinese fashion to all parts of the world through brand output and international operation." Jiangnan said, At the beginning of 2017, Hailan Group determined the development strategy of "going out" of the brand of Hailan Home, and formulated the brand internationalization development route of "taking root in Southeast Asia, radiating Asia Pacific, and focusing on the world".

Overseas stores of Hailan Home. (Data picture) Picture provided by Hailan Group

After 7 years of development, the brand of Hailan Home has initially completed the first step - "taking root in Southeast Asia". By the end of 2023, overseas stores of Hailan Home had been successively located in Malaysia, Singapore, Thailand, Vietnam, Laos and the Philippines.

As one of the first batch of private enterprises responding to the "Belt and Road" initiative in China, the Sihanouk Port Special Economic Zone in Cambodia (referred to as the "West Port Special Economic Zone") led by Red Bean Group has attracted 188 enterprises and institutions from all over the world and provided nearly 30000 jobs.

Overlooking the Sihanouk Port Special Economic Zone in Cambodia. (Information picture) Figures provided by Red Bean Group

Zhou Haijiang introduced that in 2023, enterprises in the West Port Special Zone will achieve a total import and export volume of 3.362 billion US dollars, an increase of 34.86% year on year, accounting for 7.18% of Cambodia's total import and export trade, providing a strong driving force for local economic development.

In addition to the rapid development, enterprises such as Red Bean Group and Hailan Group also responded to the "double carbon" goal with practical actions in fulfilling their social responsibilities and promoting green development. For example, Hailan Group carried out green environmental protection implementation process management and control from clothing raw materials, processes, design, production to recycling, and reduced product carbon emission standards; While strengthening green manufacturing, Red Bean Group has developed taxus ecological industry, forming a large health industrial chain covering planting, health care, sightseeing and rehabilitation.

(Source: China News Network)