Exhibiting The New 20, Getting Better And Better! Interpretation Of SIUF20 Anniversary Theme

2025 is destined to be a significant year for SIUF China (Shenzhen) International Brand Underwear Exhibition.

March is the season of hope. As SIUF enters its 20th anniversary, the new schedule and new mode of SIUF China (Shenzhen) International Brand Underwear Exhibition will officially start. Under the guidance of the new vision, SIUF will reinterpret the theme image of the exhibition and comprehensively innovate the service of the exhibition.

Looking back at the development of SIUF over the past 20 years, "innovation" has always been a key signpost to help SIUF take off after numerous market cycles. Now, standing at the critical moment of SIUF's 20th anniversary, as a professional and international fashion exhibition, the world's largest underwear trading platform, How will we write a new chapter of SIUF on the Chinese and international stage?

　　 March 25-27, 2025

Shenzhen Convention and Exhibition Center Futian

SIUF 2025

Over the past 20 years, SIUF China (Shenzhen) International Brand Underwear Exhibition has gathered the wisdom and strength of China's underwear industry, explored new paths, new models and new opportunities in the underwear industry, injected new vitality into the future development of the industry, and continued to move towards a more high-end and international direction.

Now, SIUF is putting its vision into reality. Today, SIUF China (Shenzhen) International Brand Underwear Exhibition has become a "fashion card" of China's underwear industry, attracting more than 1500 exhibitors from more than 20 countries and regions around the world and buyers from all over the world to jointly promote China's underwear to a new international level.

When the development of the exhibition is approaching the milestone of the 20th year, SIUF China (Shenzhen) International Brand Underwear Exhibition is more eager to go further with the industry than ever before. SIUF has always shouldered the responsibility and mission of "co building, sharing, symbiosis and win-win, and building a global underwear ecosystem".

Under the pressure of the market environment, [Zhanxin 20, getting better and better] - a beautiful vision representing the whole underwear industry in China came into being.

01. Super symbol

Fashion Magenta - Classic Salute

Magenta, as an internationally recognized fashion color, was the theme color used at the first SIUF China (Shenzhen) International Brand Underwear Exhibition. It has become one of the exclusive symbol colors of SIUF, and has been used for many years, with the deep imprint of SIUF.

　　 National style green - innovation and reform

National style emerald green is one of the most dynamic colors in Chinese traditional colors, representing the self-confidence of Chinese local culture and the reform and innovation of the courage to pursue dreams.

　　 02. Theme Interpretation

Twenty new exhibitions, with new sound. It means that in the past 20 years, SIUF China (Shenzhen) International Brand Underwear Exhibition has always maintained the spirit of innovation and change. Each "exhibition of innovation" is a summary and transcendence of past experience and a brave exploration of future possibilities. At the same time, "new exhibition" is also the direct transmission of new exhibition period, new content and new mode. 20、 This figure directly points to the historical length of the underwear exhibition, that is, it has been successfully held for 20 years. This is an important milestone, which marks that SIUF has left a solid footprint in time, accumulated a deep foundation and a wide range of influence.

　　 better and better

It is getting better and better, expressing good wishes to China's underwear industry and all underwear colleagues, and also expressing SIUF's good vision and firm confidence in future development: looking forward to new breakthroughs and leaps in terms of scale, quality, influence and social benefits in the future; At the same time, it is expected that China's underwear industry will continue to maintain its upward momentum.

This trend of "getting better" cannot be separated from the joint efforts and continuous investment of the government, associations and the whole ecology of the industry upstream and downstream. It reflects the values of solidarity, cooperation and common progress, and also reflects the important role and mission of SIUF as an industry exchange platform.

Exhibition of New 20 · Better and Better

　　 A long way to go SIUF 2025

Since its establishment in 2006, the 20 years of valuable experience can clearly see the unlimited potential of SIUF China (Shenzhen) International Brand Underwear Exhibition, and let us deeply realize that innovation and change are not overnight, and "co construction, sharing, symbiosis, win-win, and building a global underwear ecosystem" is an expedition to respond to SIUF's mission.

For SIUF China (Shenzhen) International Brand Underwear Exhibition, standing in the role of industry leader, how to lead the industry trend in the reform and actively build new consensus with enterprises is the key to this 20th anniversary trip - what we are doing is not only a response to the industry market "follow the trend", but also a necessary "initiative to change" for the 20th anniversary exhibition 。

Looking forward to the future, the new journey of SIUF China (Shenzhen) International Brand Underwear Exhibition is full of expectations. On March 25-27, 2025, the 20th SIUF China International Brand Underwear Exhibition will be opened. It is believed that this will also be another "feat" of SIUF China (Shenzhen) International Brand Underwear Exhibition in the industry in the future.

　　 March 25-27, 2025

"Innovation" will never be a smooth road, but SIUF must do difficult and correct things. Looking back at the 20th anniversary of the exhibition, change has never been a strange word. For SIUF China (Shenzhen) International Brand Underwear Exhibition, service is our foundation, and innovation is our way of development. Its essence is to stick to the concept of long-term ism.

In the future, SIUF China (Shenzhen) International Brand Underwear Exhibition will be committed to creating more unforgettable companionship and beautiful moments, creating an exhibition that resonates with the vision of the underwear industry, shaping it into a new roadmap for the development of China's underwear industry, and developing together with the industry.

Please look forward to more exciting contents of the 20th SIUF China (Shenzhen) International Brand Underwear Exhibition.