Hongxing Erke Star Shining Show Is Hot, And Outdoor Mountain And River Series Pay Tribute To Chinese Heroes

In the tide of globalization, China is just like a bright pearl, gradually emerging and leading the trend of the new era.

Just after the launch of the iPhone 16, Huawei launched the Mate XT three fold mobile phone, an extraordinary master. Different from Apple's slightly conservative innovation in new phones, Huawei has taken the "high-end line" without any disguise.

On September 7, the three fold mobile phone opened the reservation, and the number of people making reservations in three days exceeded 4 million.

The press conference held by Apple and Huawei on the same day is not only a competition between the two companies in terms of innovation, but also a microcosm of the smartphone market and even the entire consumer market. Powerful domestic giants are showing their strength.

Also in Beijing 798, the national sports brand Erke The Star Show of 2024 China International Fashion Week also kicked off, combining Chinese design, Chinese culture and contemporary trends, and making a strong Chinese voice.

This show also quickly dominated the list of hot searches, and was concerned and discussed by netizens all over the country# Hongxing Erke's big show has always been talking about the Chinese heart # Wen Tao wears the assault suit out of the mountain boyfriend style # Hongxing Erke lets Chinese heroes enter the fashion world # Zhu Xingjie's outdoor vertical and horizontal assault suit # The new hospital dress of the hospital people is the assault suit# Erke A number of hot searches, such as Daxiu's invitation to Wukong to open, triggered discussion on the whole network.

In this era of brand appearance, technology and marketing, the national sports brand Hongxingerke firmly chose to stand with the people and insist on exporting Chinese culture through young expression.

With the strength of domestic brands, it shows the cultural confidence of the Chinese nation to the world.

When the voice of China rings, what kind of enterprises can lead the way?

1、 The counter attacking Hualiu is the real top stream

Where do shoe and clothing brands look for the latest trend vane? I believe that many people will blurt out, of course, the International Fashion Week.

However, for quite a long time, Chinese brands were just the catchers of this trend. The manufacturers stayed in the show to capture the popular colors and popular designs of the season. There are few domestic products on the world stage; For ordinary consumers, the big show and new products are out of reach.

According to the data, the market size of China's Guochao economy in 2023 will be 2051.74 billion yuan, up 9.44% year on year, and it is expected to exceed 3 trillion yuan in 2028. This shows that Guochao brand continues to make efforts in product innovation and brand marketing, and constantly creates new consumption trends.

The national sports brand Hongxingerke has always insisted on exporting Chinese culture through a young expression.

On September 9, 2022, Hung Sing Erke launched the theme show "Star Creation ? China Hung" at the China Millennium Monument. The inspiration came from Chinese characters, which deconstructed the word "Hung Hu" and "communicated" the ambition of Chinese young swans to fly high with their strength.

By 2023, Hongxingerke 2023 China International Fashion Week Star Creation Release Show will position the theme as "Glory China". On the show site, opera, drums, red flags and other quintessence full of Chinese elements will appear on the stage; The new series of co branded products, with the theme of King Glory "Never Night Chang'an", perfectly integrates game elements with fashion, and interprets the trend expression of national culture and sports fashion.

In particular, the main creative team at the end of the show took the major domestic products onto the stage to pay homage to the domestic brands, which is still fresh in people's memory.

This year, what new national trends can be played on the basis of traditional culture has become the most anticipated thing of this grand show.

This grand show of Hongyao China theme, Hongxingerke and the new generation of designers, together with the Chinese ancient and modern star shining heroes, take "being your own hero" as the core idea, and demonstrate the Chinese spirit and power through the fashion form.

Relying on the strength of contemporary young designers, reshape a new chapter of Chinese heroes with new thinking, new interpretation and new design - this release show is divided into four chapters: Shining Mountains and Rivers, Spirit of Heroes, Heroes, Heroes.

From last year's tribute to domestic brands to this year's tribute to heroes, the word "salute" has been continued: in the great rivers and mountains, pay tribute to the Chinese people's own heroes, and let the spirit of heroes be inherited forever in the land of China.

At the scene of the big show, Yin Kai, the dynamic catcher of the Black Myth Monkey King of the explosive fire game, made a stunning opening and reappeared the return of the Great Sage. Chinese heroes travel through the ancient and modern times, reappearing the flourishing age of China with a star studded fashion show.

But this tribute is not just in the literal sense, thinking about the soul of heroes, heroes and heroines. Designers inspire creative inspiration from Chinese heroes, and then use young people's paintbrushes to draw epic poems on the cloth to pay homage to the Chinese heroes, which finally presents a wonderful show.

On the stage, the model interprets the trend expression of traditional culture and sports fashion, which also means that Hongxingerke has completed another magnificent turn and self transformation. The young people's fashion language and the intersection and collision of multiple style elements give the show a unique charm.

In the whole show, the top domestic product Hongxingerke used a different international fashion show full of oriental aesthetics to interpret the new trend of contemporary Chinese domestic product technology, but also brought more Chinese culture onto the stage, so that consumers can immerse themselves in the style of high-quality domestic products.

2、 Let the national brand rejuvenate, and the answer lies in the product

In the past, for most ordinary consumers, fashion week was a phenomenon of "being able to pass the eye addiction, but unable to afford and buy".

But this big show is not only "show", but more importantly, Hongxingerke is really bringing its products to the people. There are two major changes:

1. Chinese goods come from culture, but not limited to culture.

The so-called new domestic products, on the basis of grasping the core of Chinese traditional culture, carry out inheritance and development of traditional culture, and research and develop explosive products in combination with young consumption trends.

Last year, because of the popularity of mountain wear, the trench coat became the "top class" item for young people, and set off a trend of outdoor sports in the fashion circle. However, many of them are loose and bulky+death fluorescent color matching, and they will collide with the express boy if they are not careful.

This time, Hongxing Erke released new products of outdoor mountain and river series at one go, including Zongzi jacket, rock trench coat and Zongzi SP outdoor running shoes. In terms of appearance, the simple and generous appearance is matched with color contrast stitching, which perfectly integrates outdoor elements and urban fashion. Whether you are commuting in the city or hiking in nature, it is fashionable and comfortable, without any sense of discord.

2. Behind the appearance is the support of hard technology.

Hongxing Erke has always been a benchmark for sports brands to understand and innovate. This launch of products is not only a face value, but also a comprehensive upgrade of technology and sports experience.

This time, Hongxing Erke launched a new vertical and horizontal assault jacket, which can be called an advanced three in one outdoor assault jacket. Behind the appearance value, it has achieved hard technological support: first, the shell is treated with a nano level anti splash coating, and has a level ≥ 4 anti splash protective barrier; In addition, the whole garment is of through type, which can prevent water from seeping through the sewing position.

Not only waterproof, but also effective moisture removal - the middle layer uses high-performance polyurethane waterproof and moisture permeable film, which has better cold resistance, high temperature resistance, and resistance to twists and turns, and has waterproof and moisture permeable effects, further improving the tear resistance and fatigue resistance of the fabric.

The body layer features a comfortable 20D superfine soft yarn, which is soft and skin friendly, reducing the weight of the fabric and Ready to wear Lighter weight.

At the same time, Hongxingerke also released the vertical and horizontal SP of outdoor running shoes, and made innovations in details: for example, the design of large lines on the sole combined with hollowing can effectively reduce weight and improve the comfort of shoes while ensuring the traction, skid resistance and wear resistance; The anti-collision protective film on the toe cap can effectively protect the toe and reduce the impact when hitting hard objects.

It can be said that Hung Sing Erke is undoubtedly the best opportunity to "show muscle" by taking out these products on the big show based on his insight into the needs of young people.

It not only shows the advancement of national brands in fashion aesthetics, but also shows the understanding and innovation of new quality productivity on the international stage. A brand with such a sense of responsibility stands out as a "real national product" with high quality price ratio in the hearts of the people.

3、 Let Chinese products really hit young people

Ma Huateng, the founder of Tencent, once reflected that sometimes you did nothing wrong, but you were too old.

This sentence is not about the external age of the brand, but the core age. The aging of physical functions may occur after the age of 60, but the aging of a brand may even occur ten years later.

The reason why Hongxingerke can still maintain its youthful fighting power after 24 years of establishment is that this kind of youth is really based on national innovation rather than being superficial like changing its packaging or appearance.

Both the volume and the sales volume prove that Hongxingerke is not misunderstood by the outside world. The fact is just the opposite——

Whether it's a big show or a domestic product, behind these concepts is the mutual matching between the brand and the market, which even bursts out more energy with ordinary domestic product brands.

First of all, Hongxingerke's innovation always insists on exporting Chinese culture.

Not only this grand show, but Hongxingerke has been providing an international stage for outstanding young designers through several international fashion shows.

In 2021, Hongxing Erke took the lead in launching the "Youth Co creation Plan" and "Youth Co creation Design Competition" in the industry, promoting talented and ambitious young people to become Hongxing Erke co creation officials, and exploring new ideas of the Chinese goods movement with young people.

In this year's fashion show, Hongxingerke once again handed over the design to the young generation of designers. Hung Sing Erke not only hopes that China's outstanding young designers will become the driving force for jointly creating new domestic products in science and technology, but also hopes that "China Heart" can provide a stage and opportunity for young dreamers to display their talents.

The Chinese culture shines past and present, and the new generation of young people's sense of national pride and cultural self-confidence is growing. This is the mission and responsibility of a Chinese brand.

More importantly, the bottom power of this innovation comes from the people.

Those familiar with Hongxingerke will know that, in addition to research and development, Hongxingerke's national sports ecological construction is also regarded as a moat.

For example, in 2023, Hon Sing Erke will deepen the strategy of "co creating Chinese runners", increase the sponsorship and support of events nationwide, continue to launch the China Running League, create a running atmosphere star creation store, turn the store into a running service station, and successively launch the Chinese Horse Running Hero Training Camp in dozens of cities, such as Beijing, Wuhan, etc Elite runners.

This year, Hung Sing Erke will focus on ordinary sports enthusiasts with a larger base and a wider range, and extend sports services through the continuous landing of national sports assistance plan.

It can be said that it is the strategic gene "born for the national movement" that drives the innovation, product innovation and service innovation of Hongxingerke, and it is also the key to its national recognition and continuous brand breakthrough.

To be born for the national movement does not depend on one day's work, but on years' practice.

It is the self undertaking and mission of the national sports brand Hongxingerke that Chinese goods are Chinese people, and it is also its simplest response to the recognition and encouragement of Chinese people.

Those brands and products that are truly rooted in traditional culture and grow in inheritance are the future of domestic products.