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The 8Th China Textile Intangible Cultural Heritage Conference Was Held In Xucun, Haining!
In order to implement the spirit of the Third Plenary Session of the 20th CPC Central Committee to further comprehensively deepen reform and strengthen the construction of a cultural power, implement the instructions of General Secretary Xi Jinping on the protection of intangible cultural heritage, and accelerate the implementation of the action outline for building a modern textile industry system, the 8th China Textile Intangible Cultural Heritage Conference was held in Xu Village, Haining, Zhejiang Province on November 15.
The theme of this conference is "the national trend of intangible cultural heritage inheritance", which aims to deeply explore the development path of textile non heritage industrialization, focus on modern design and commercial value conversion, give play to the important role of industrial clusters in promoting the national trend into fashionable life, and provide new impetus for improving the cultural soft power of the textile industry.
The theme of this conference is "the national trend of intangible cultural heritage inheritance", which aims to deeply explore the development path of textile non heritage industrialization, focus on modern design and commercial value conversion, give play to the important role of industrial clusters in promoting the national trend into fashionable life, and provide new impetus for improving the cultural soft power of the textile industry.
The leading guests from the China Textile Industry Federation include: Sun Ruizhe, president of the China Textile Industry Federation, Chen Weikang, deputy secretary of the Party Committee, Duan Xiaoping and Yang Zhaohua, vice presidents, Sun Huaibin, former vice president and general planner of the China Textile Intangible Cultural Heritage Conference, Cao Xuejun, former first level inspector of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, and member of the Expert Advisory Committee of the China Textile Industry Federation.
Specially invited guests of this conference include: Yang Liu, head of the Textile Division of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Qian Xiaoping, a national representative successor of Song brocade weaving skills, Gu Weida, secretary of the Party Committee and chairman of Beijing Fashion Holdings Co., Ltd., and Zhang Jinfeng, deputy general manager of Shandong Weiqiao Venture Group Co., Ltd.
Leading guests from Jiaxing, Haining and Xucun include Yang Mingsong, member of the Standing Committee of the CPC Haining Municipal Committee and head of the Publicity Department, Ma Zhefeng, vice mayor of Haining, Cao Yi, deputy director of the Standing Committee of the Haining Municipal People's Congress, Chen Jie, director of the Haining Municipal Bureau of Economy and Information Technology, Zhang Guohua, secretary and director of the Party Committee of the Haining Municipal Bureau of Culture, Radio, Television, Tourism and Sports, and Xu Xinfeng, secretary of the Party Committee of Xucun Town, Haining, Shen Guofu, Chairman of Hongda Holding Group Co., Ltd.
There are also inheritors of textile intangible cultural heritage projects from all over the country, ambassadors for promoting intangible cultural heritage in new and old textile industries, young people, colleges and universities, scientific research institutes, experts and scholars, textile industry associations, clothing and fabric brand enterprises, well-known textile and clothing design teams at home and abroad, textile industry clusters and other leaders, well-known cultural and creative enterprises More than 500 professionals and news media from major e-commerce platforms and relevant business entities attended the meeting.
Duan Xiaoping, Vice President of China Textile Industry Federation, presided over the meeting.
This conference is sponsored by the China Textile Industry Federation, undertaken by the Intangible Cultural Heritage Office of the China Textile Industry Federation, Haining China Home Textile City Co., Ltd., and co organized by Zhejiang University of Technology and Haining Home Textile Industry Association.
Leader's speech
Explore the new mode and new path of textile intangible heritage protection
Yang Mingsong, member of the Standing Committee of the CPC Haining Municipal Committee and head of the Publicity Department, said in his speech that Haining is an important intangible cultural heritage town. It has 3 major national intangible cultural heritage projects, including lantern, shadow play and Chaoshen sacrifice, and 14 provincial intangible cultural heritage projects; There are 6 national level inheritors of intangible cultural heritage and 19 provincial level inheritors of intangible cultural heritage. It is the "hometown of Chinese folk culture and art" and the comprehensive pilot county of intangible cultural heritage protection in Zhejiang Province. Haining is the capital of fashion industry. The fashion industry represented by leather, warp knitting, home textile, clothing and socks is Haining's never fading "golden card". Xucun is the largest production base of home textile fabrics in China. With the popularity of horse face skirts, 30% of the new Chinese fabrics in China come from Xucun. Haining also enjoys the reputation of China's leather capital, China's famous warp knitting city, and high-quality socks city.
Haining will take this conference as an opportunity to continue to strengthen the protection of textile intangible heritage, further stimulate the innovative vitality of textile intangible heritage, promote the deep integration of textile intangible heritage and modern life, and build a fashion innovation highland of China's textile intangible heritage. It is hoped that through this conference, we can strengthen exchanges and cooperation with all parties, jointly explore new models and new paths for the protection of textile intangible heritage, and make more textile intangible heritage skills live and pass on.
Yang Liu, head of the Textile Division of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, stressed in his speech that textile intangible cultural heritage is an important part of Chinese civilization, and it is our historical responsibility and era responsibility to protect traditional skills and inherit Chinese civilization. She said that in recent years, the Ministry of Industry and Information Technology has taken a number of measures to promote the development of the textile intangible heritage industry, including the introduction of the implementation plan for quality improvement and upgrading, the implementation of the revitalization plan for traditional crafts, and the holding of exhibitions. Yang Liu pointed out that technological innovation provides new opportunities and new space for consumers to increasingly identify with traditional culture. The Ministry of Industry and Information Technology will focus on the protection, inheritance, innovation and development of textile intangible cultural heritage, strengthen policy guidance, pay attention to demand orientation, promote cooperation, promote integrated development, endow the era of intangible cultural heritage with new quality productivity, promote innovation in the inheritance of textile intangible cultural heritage, develop in innovation, and jointly write a new chapter of high-quality development.
keynote presentations
Intangible cultural heritage surges the national tide, improving the cultural soft power of the textile industry
Sun Ruizhe, President of the China Textile Industry Federation, made a keynote report on the theme of Intangible Cultural Heritage Flows into the Nation, Enhancing the Cultural Soft Power of the Textile Industry. In the report, it is proposed that the realistic value of intangible cultural heritage in the national trend should be recognized first. National style and national tide is the reinterpretation and creative expression of Chinese excellent traditional culture in the contemporary context, the natural expression of cultural self-confidence, and the echo of the times of cultural consciousness. According to the data, the market size of the national tide economy will reach 2051.74 billion yuan in 2023, with a year-on-year growth of 9.44%. It is expected that by 2028, it will exceed the threshold of 3 trillion yuan. With the intergenerational inheritance of traditional aesthetics and the global extension of national culture, national style and national tide have become an important consumption trend and cultural phenomenon. Secondly, we should grasp the development law of intangible cultural heritage in the national trend. Intangible cultural heritage should be developed in the integration of cultural inheritance and era innovation; We should develop intangible cultural heritage in the balance of key breakthroughs and systematic promotion; Intangible cultural heritage should be developed in the unity of regional characteristics and global vision. The third is to explore innovative ways of intangible cultural heritage in the national trend. First, "deep" innovation; Second, "live" innovation; Third, "new quality" innovation.
Sun Ruizhe pointed out that the difficulty of innovation of intangible cultural heritage lies in the balance between innovation and conservation, and in the leap between fracture and continuity. If the tradition does not innovate, it will become a shackle; If innovation loses its tradition, it will become duckweed. He stressed that the national tide is surging and unstoppable; The inheritance of intangible cultural heritage has a long way to go.
lecture on a special topic
The return of national style is the deep integration and innovation of tradition and modernity, local and international
Qian Xiaoping, a national representative inheritor of Song brocade weaving skills, a delegate to the Sixth, Seventh and Eighth National People's Congress, and a winner of the "Lifetime Achievement Award" in the national cocoon and silk industry, delivered a special speech on "Discussion on Inheritance and Innovation of Intangible Cultural Heritage of Brocade". Taking her own experience as an example, she advocated the whole society to raise awareness of the importance of intangible cultural heritage; Later, a large number of cultural relics and innovation cases were displayed to present to the guests what is the real inheritance and innovation of brocade intangible heritage, and the relationship between inheritance and innovation. "Innovation is divided into many aspects, such as appearance style, fabric texture, structure, process technology and production tool innovation, and fabric use," said Qian Xiaoping. The elements to realize the inheritance and innovation of intangible cultural heritage include talents, funds, works, platforms and markets. Qian Xiaoping also pointed out that there is a gap of high-end textile design talents, a lack of young textile design talents, weak basic research and application research, a shortage of research and development funds, repeated research, imitation and plagiarism, disorderly competition, and a lack of social awareness of intangible cultural heritage, Lack of long-term sustainable development elements and other current problems.
Li Wei, professor and doctoral supervisor of the Academy of Fine Arts of Tsinghua University, and ambassador for the promotion of China's textile intangible cultural heritage, delivered a special speech on "fashion application and international communication of textile intangible cultural heritage". In her speech, she demonstrated the integration of traditional clothing and intangible cultural heritage elements. These works not only retain the traditional charm, but also integrate modern aesthetics. At the same time, she also shared the current application cases of intangible cultural heritage handicrafts and her research experience in the field of intangible cultural heritage in the past 40 years. She said that classic things should go to the world with a confident attitude. She deeply discussed the international communication path of intangible cultural heritage culture, and expected that Song brocade would become more international, integrate into people's current life, and through continuous innovation, design de "symbolization", let intangible cultural heritage culture glow new vitality in modern society, and contribute to cultural inheritance and development.
Zhao Yingming, Vice President of Jingdong Group and visiting professor of CKGSB, shared the topic of "Viewing the Guochao Era from the Essence of Retail Evolution". He deeply analyzed the essence of retail industry around the three elements of "people, goods and market". He emphasized that accurately grasping consumer demand (people), providing competitive goods (goods) and creating excellent shopping experience (market) are the three eternal elements of retail industry.
In recent years, Guochao products are marked by traditional culture, reflect fashion aesthetic concepts, lead the consumption trend, and show strong competitiveness in the market. Zhao Yingming believes that if Guochao brand wants to achieve better development, it needs to focus on these three elements and carry out innovation and upgrading from sales driven, price driven and R&D driven.
In addition, he suggested that under the background of brand omni channel layout, Guochao brand should actively consider and explore how to more effectively integrate online and offline resources, and pay enough attention to e-commerce channels, so as to maintain a leading position in the highly competitive e-commerce market.
Liu Yong, the winner of the 20th and 24th China Fashion Design Highest Award "Golden Summit Award" and the president of Fujian Fashion Designers Association, delivered a speech under the title of "Fashion Design Empowers the National Style", and carried out a profound analysis around the inheritance focus, innovation strategy, and status quo thinking of textile intangible heritage. He said: "The rise of national style is not only the simple return of traditional culture, but also the deep integration and innovation of tradition and modernity, local and international in the field of fashion design." National style design carries the rich connotation of natural harmony, symmetrical aesthetics, cultural intangible heritage and profound implication, demonstrating the unique charm of Chinese culture. Faced with the challenges faced by the inheritance of textile intangible heritage, he proposed the strategy of creative transformation and innovative development, advocated enabling design with science and technology, made full use of the application of digital fashion tools in the field of clothing design, and provided more possibilities for design innovation. The innovation and market expansion of textile intangible cultural heritage skills are also worthy of attention. Cross border cooperation, talent training, technology research and development, and brand building are the only way for sustainable innovation of Guofeng Design. Liu Yong concluded: "Innovation is the foundation of design, and culture is the soul of design."
Industry release
Present the annual achievements of China's textile intangible cultural heritage
Sun Huaibin, former vice president of China Textile Industry Federation and general planner of China Textile Intangible Cultural Heritage Conference, released the Report on the Development of China Textile Intangible Cultural Heritage in 2023/2024. It is reported that this development report covers five chapters, namely, guidance, notes, characters, style and appreciation. It summarizes the journey and achievements of China's textile intangible heritage in the past year, providing a powerful reference for sustainable innovation of textile intangible heritage. Sun Huaibin said that textile intangible cultural heritage is a very important member of China's intangible cultural heritage family. Textile, dyeing, weaving, embroidering, and Indo Canadian national costumes have a large amount and a wide range of areas, and they go deep into the lives of the people of all ethnic groups. It also provides a great support for industrial transformation and upgrading, brand building, including international exchanges. Therefore, it is necessary to record the footprints of textile intangible cultural heritage from the perspective of industry organizations, which is the original intention and mission of the development report.
Jingwei Inheritance · Weiqiao Textile Intangible Cultural Heritage Lecture Hall Launching Ceremony
In addition, the Jingwei Inheritance · Weiqiao Textile Intangible Cultural Heritage Lecture Hall sponsored by the Intangible Cultural Heritage Office of China Textile Industry Federation, sponsored by Weiqiao Venture, supported by Jiajia Home Textile and Xiangshang Sports brand was launched during the conference. It is reported that Shandong Weiqiao Pioneer Group, as one of the Fortune 500, focuses on science and technology for self-reliance. The textile sector focuses on "industrial chain data connection" and intelligent production, and through cooperation with upstream and downstream enterprises, it provides broader market space and industrial support for the inheritance and development of textile intangible heritage technology.
Industry promotion
Enjoy the "intangible heritage treasure" in Haining
Haining has an ancient city, celebrities, and intangible cultural heritage. Zhang Guohua, Secretary of the Party Committee and Director of the Bureau of Culture, Radio, Television, Tourism and Sports of Haining, made a presentation on the industry of "looking at intangible cultural heritage in Haining". He focused on the history and inheritance of Haining's intangible cultural heritage. For example, in 2011, Haining shadow play, as an important part of China's shadow play, was included in the UNESCO Intangible Cultural Heritage List of Humanity; In 2006, Xiashi Lantern and Haining Shadow Play were included in the first batch of national intangible cultural heritage lists at the same time; In terms of textile intangible cultural heritage, Haining is also a place of profound accumulation. It is an important birthplace and inheritance place of Chinese traditional silk weaving skills, and continues to carry forward.
Cooperation signing
Close cooperation to create a new chapter
At the meeting, the Intangible Cultural Heritage Office of the China Textile Industry Federation, the Intangible Cultural Heritage Office of Sichuan Provincial Department of Culture and Tourism, Beijing Vocational College of Finance and Trade, Beijing Hezong International Business Group, Tongxiang Fengtongyu Blue Printing Fabric Co., Ltd., Beijing Rongjin Cultural Development Co., Ltd., and Changzhou Meisheng Biological Materials Co., Ltd. respectively carried out the Cooperation on Innovative Application of Intangible Cultural Heritage in Textiles Cooperation on Incubation and Commercial Transformation of Textile Intangible Cultural Heritage Brands, Cooperation on Textile Intangible Cultural Heritage Standards, and Strategic Cooperation on Plant Dyeing Projects were signed; Haining China Home Textile City signed the Creative Alliance for Collaborative Development of Industry and Education in Textile Fashion Industry with relevant textile and economic management colleges.
Industry, university, research and co creation exhibition space cooperation signing.
Cooperation on innovation and application of textile intangible heritage, cooperation on standards of textile intangible heritage, cooperation on brand incubation and commercial transformation of textile intangible heritage, and strategic cooperation on plant dyeing projects were signed.
The Creative Alliance for the Coordinated Development of Industry and Education in Textile Fashion Industry was signed.
Experience sharing
2024 · China Textile Intangible Cultural Heritage Salon (Haining Xu Village)
In modern life, how should the textile intangible cultural heritage, which has been inherited for thousands of years, develop? Intangible cultural heritage is surging, how to improve the cultural soft power of the textile industry? How can the world understand the beauty of China through textile intangible cultural heritage?
At the 2024 China Textile Intangible Cultural Heritage Xu Village Salon, presided over by Hua Shan, director of the China Textile Economic Research Center, with the theme of "inheriting the country's intangible cultural heritage", inheritors of textile intangible cultural heritage projects, colleges and research institutes, experts and scholars from all over the country jointly explored new ways and new paths for high-quality development of the textile intangible cultural heritage industry through exchanges.
Wu Maolin, a typical national college student employment and entrepreneurship figure and general manager of Shandong Jining Rundexuan Cultural Industry Development Co., Ltd., shared his experience in using "textile intangible heritage+" to empower rural revitalization. He believes that intangible cultural heritage originates from life and serves life. Marketplace is the best place for inheritance and innovation of intangible cultural heritage. Wu Maolin pointed out that rural revitalization faces the problems of lack of sustainability and brand awareness, while the textile intangible heritage industry faces the difficulties of lack of inheritors, lack of fashion and weak publicity of products. To this end, they integrate intangible cultural heritage products into life through inheritance and innovation to meet market demand. In the future, they will continue to tell stories about intangible textile heritage, inherit the textile spirit, strengthen cultural self-confidence, and contribute youth strength to China's intangible textile heritage. Wu Maolin's practice provides new ideas and paths for rural revitalization and cultural inheritance.
Yu Junyao, a training lecturer of Suzhou Yaohuifen Art Embroidery Research Institute in Jiangsu Province and a cultural talent of Suzhou High tech Zone, introduced her experience in embroidery under the title of "Inheritance of the Heart of the New Generation". It is understood that she was born in the "Suzhou Embroidery Family". She has been influenced by Suzhou Embroidery since childhood. Yao Huifen, her mother, is a national representative inheritor of intangible cultural heritage of Suzhou embroidery, and also an enlightenment teacher for her to learn Suzhou embroidery. In recent years, she has devoted herself to "cross-border" creation, integrating contemporary art concepts into Suzhou embroidery, so as to revive and revitalize the tradition.
Yu Junyao displayed a blue manuscript, glittering lion embroidery work. "The manuscript of this work is drawn with AI." She believes that intangible cultural heritage products can combine the creative ability of AI technology to inject new vitality into these traditional skills in the form of visual art, so that more people can feel the artistic charm and cultural heritage behind intangible cultural heritage.
Fu Huili, the representative inheritor of the traditional textile, dyeing, weaving and embroidery skills of the Li nationality in Hainan Province in Dongfang City, has traced back the long history and rich cultural connotation of Li brocade with the title of "Inheritance and Innovation of Li Brocade", and shared her story with Li brocade. It is understood that since Fu Huili decided to return to her hometown to start her own business, she has devoted herself to Lijin related training activities and devoted herself to the research and development of Lijin cultural and creative products. By combining the innovative mode of offline training classes and online live teaching, she successfully activated the vitality of Lijin, an intangible cultural heritage project. This not only increased the annual sales from 30000 yuan to 1.6 million yuan, but also effectively promoted the cultural revitalization, ensured the inheritance of Li brocade skills, provided rural women with valuable employment opportunities, and widely spread the cultural charm of their hometown.
Ambassador Dialogue
Sharing inheritance and development experience
In the ambassadors' dialogue, the ambassadors of textile intangible heritage shared their experience in inheriting and developing textile intangible heritage from their own experiences. Li Cunling, a national representative inheritor of Zhuang brocade technique, a national intangible cultural heritage project, and a master of arts and crafts in Guangxi, said that in history, Zhuang brocade was usually used at important moments in life. Now, through improvement and innovation, Zhuang brocade has been applied more widely, hoping that Zhuang culture can better integrate into the national trend and make more contributions to rural revitalization; Zhu Chengyan, a second class professor and doctoral supervisor of the School of Textile Science and Engineering of Zhejiang University of Technology, said that in recent years, the development of intangible cultural heritage is booming, but the fault phenomenon of inheritors cannot be ignored. It is suggested to give full play to the advantages of university resources, increase the training strength and scale of intangible cultural heritage research direction, and let intangible cultural heritage talents emerge in large numbers; He Rong, the curator of the "Textile Intangible Cultural Heritage Creative Hall" of Haining China Home Textile City, said that through years of learning and practice, he went deep into the intangible cultural heritage areas, integrated silk and fashion elements into product design, gradually changed the product structure of Xucun, and developed the mass tourism market to make intangible cultural heritage products more accessible to the people; Zhou Jin, president of Shandong Fashion Design Association, general planner of China International Costume Design Competition, and visiting professor of Beijing Institute of Fashion Technology, pointed out that under the profound influence of Zhou Li, Costume, as an important carrier of Chinese culture, is steadily moving towards the world stage. In addition, with the continuous maturity and improvement of the Lu brocade system, it has successfully crossed borders and entered many overseas countries, showing the world the extraordinary charm and infinite possibilities of Chinese traditional clothing; Gong Hangyu, the founder of Xiangdaigong, the ambassador for international exchange of modern cheongsam culture, and the deputy director of the National Style Professional Committee of the China National Garment Association, said that cheongsam is not only Chinese, but also international. Many international friends are deeply interested in Chinese traditional fabrics and clothing. Through cheongsam elements, women around the world can string together their pursuit of beauty, "We should bring traditional intangible cultural heritage to all parts of the world with greater confidence."
Wonderful activities
Parallel activities convey intangible cultural heritage
The conference also carried out a series of colorful parallel activities, such as the Third Brocade Skills and Innovative Development Salon, the summary meeting of intangible cultural heritage public welfare projects, the textile intangible cultural heritage promotion ambassador, the new youth work forum, and the intangible cultural heritage promotion ambassador, the new youth trip to Zhejiang to the shuttle museum. The series of exhibitions of the 8th China Textile Intangible Cultural Heritage Conference held at the same time, with the theme of "Intangible Cultural Heritage Inheritance in China", include high-quality exhibitions of textile intangible cultural heritage enterprises from all over the country, works exhibitions of brocade skills inheritance and creative design trainees, high-quality exhibitions of the National Art Foundation and university teachers and students, and local intangible cultural heritage project exhibitions in Haining, The national fashion fabric exhibition of Hanghai Sea Accessories Center and the minority exhibitions from Miao, She, Yao, Yi, Li, Tu, Mongolian, Qiang, Zhuang and Dai attracted the active participation and consumption of the surrounding cities and conference guests. The series of exhibitions comprehensively and from multiple angles show the profound heritage and era value of intangible cultural heritage. They are not only practical items, but also art treasures that will last forever.
The conference ended successfully in a warm and fruitful atmosphere, but the inheritance and innovation of intangible cultural heritage will never stop. The 8th China Textile Intangible Cultural Heritage Conference is not only a cultural feast, but also a journey to deeply explore the integration of tradition and innovation. In the future, we look forward to seeing more textile intangible cultural heritage works integrating tradition and innovation, more wonderful interpretations of intangible cultural heritage skills in modern life, and more people's love and inheritance of textile intangible cultural heritage.
(Source: Intangible Cultural Heritage Office of China Textile Federation)
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