Home >

The 41St China Harbin International Ice And Snow Festival Added A Fire To The Ice And Snow Economy

2025/2/18 18:37:00 104

??? 日本語 Fran?ais English 中文

　　 At the beginning of 2025, a series of wonderful "ice and snow activities" will come one after another. On January 5, the 41st China Harbin International Ice and Snow Festival opened; The 2025 Harbin Asian Winter Games will be held from February 7 to 14. This event of Asian ice and snow athletes will continue to increase the economic heat of ice and snow. "Ice and snow fever" has spread across the whole country again, adding a fire to the ice and snow economy. ?

　　 Ice and snow economy is a comprehensive economic system based on ice and snow resources, led by ice and snow sports, covering ice and snow culture, ice and snow equipment, ice and snow tourism and other related industries. "Cold" resources breed "hot" industries and activate "hot" economies, which vividly explains the truth that "snow and ice are also golden mountains and silver mountains". ?

　　 Peng Fuwei, Deputy Director of the Social Department of the National Development and Reform Commission and a first level inspector, said on the large-scale all media interview program "China Economic Roundtable" launched by Xinhua News Agency on February 5 that the National Development and Reform Commission will focus on supporting the development of ice and snow economy from three aspects, including planning, policy and funding, and actively promote the relevant content to be included in the relevant national plans of the "15th Five Year Plan". ?

　　 From "Erbin" relying on the "out of circle" of ice and snow resources to Sichuan taking advantage of the "winter" wind to explore the blue ocean of industry, the ice and snow economy is blossoming in many places across the country, injecting strong impetus into economic growth. Relevant research shows that the overall scale of China's ice and snow economy has reached trillion yuan. ?

　　 At present, the ice and snow industry in China has basically formed a "two wheel drive" pattern of ice and snow manufacturing industry and ice and snow service industry. The northeast, Beijing Tianjin Hebei, and northwest have shown a trend of "three pillars" of ice and snow economy. The role of ice and snow economy in promoting the integration of related industries and promoting regional coordinated development has continued to increase. ?

　　 The Opinions on Stimulating the Ice and Snow Economy with the High Quality Development of Ice and Snow Sports issued by the General Office of the State Council proposed that by 2027, the total scale of the ice and snow economy will reach 1.2 trillion yuan; By 2030, the total scale of the ice and snow economy will reach 1.5 trillion yuan. ?

　　 How to support this goal? Peng Fuwei expressed that, At the planning level We will actively promote the development of ice and snow sports and ice and snow economy into the relevant national plans of the "Tenth Five Year Plan", and further optimize and improve the design of the ice and snow economy development system. ?

　　 “ At the policy level It will focus on areas with outstanding ice and snow sports resources and high international popularity, such as Changbai Mountain in Jilin Province, Yabuli in Heilongjiang Province, Altay in Xinjiang, and support them to build high-quality outdoor ice and snow sports destinations through policies, funds and other factors. " Peng Fuwei said. ?

　　 Financial support is an essential element for the sustainable and healthy development of the ice and snow economy. Peng Fuwei said that the investment within the central budget will continue to support the construction of qualified public service facilities for ice and snow sports and ice and snow tourism, and include qualified ice and snow tourism equipment into the support scope for the renewal of ultra long term special national debt equipment. ?

　　 Winter apparel industry welcomes opportunities ?

　　 Last year, a short video of "netizens suggest Harbin to build a down jacket brand" became popular throughout the network. The majority of netizens left warm messages and suggested that Harbin should create local clothing brands in cold areas such as "NORTHEAST" and "Beijing". Harbin, which already has a huge winter clothing consumption market, also welcomes new opportunities for industrial development. ? ?

　　 The local government also saw the opportunity of "warm industry". With the "Erbin" effect as the engine, Heilongjiang, relying on the existing industrial foundation, focused on cultivating key enterprises and well-known brands. The foundation of down jacket industry in Heilongjiang Province is relatively weak. Since 2024, it has basically achieved leapfrog development from scratch and from 0 to 1. ?

On June 16, 2024, Harbin Municipal Government and Bosiden Group The project of Bosideng Industrial Base was signed in Harbin Economic Development Zone. Phase I of Bosideng Down Industry Intelligent Factory Construction Project has been started; Bosiden Down Garment Intelligent Factory has been put into operation, with a total production of more than 20000 pieces. In November, the "Erbin&Bosiden" down jacket series made its debut in Harbin, with a cumulative revenue of 35 million yuan up to now. In December, the "Hail to Ice and Snow" Erbin X Bosiden strategic achievement release activity was held in Sophia Church Square. Through the "Hail to Ice and Snow" fashion show, the in-depth integration of Bosiden cold protection technology with Harbin's unique historical culture and ice and snow culture was demonstrated, and the phased achievements under the official strategic cooperation framework between Bosiden and Harbin were comprehensively demonstrated.

Also this month, Harbin Municipal Bureau of Industry and Information Technology recommended Beijing Garments to the Provincial Department of Industry and Information Technology as consumer goods for Heilongjiang ice and snow season promotional activities to help enterprises seize the market share in the ice and snow season. It is reported that Beijing Garments will achieve a revenue of 7.2 million yuan from January to November 2024, with a cumulative production of more than 10000 pieces of down jackets and woolen clothes. At present, the orders are mainly for garment OEM export to Europe.

Heilongjiang Province has put forward its own development plan for ice and snow clothing industry. On average, more than 10 industrial projects related to ice and snow clothing are signed every year. Relying on the advantage of stable supply of high-end raw materials, we will focus on the development of cold proof clothing (down jacket), high-end ski (skating) clothing and other special clothing industries, continue to extend to high-tech fields such as smart clothing, wearable products, and create new formats for the development of the whole industry chain of ice and snow clothing.

　　 "Introducing outside and connecting inside" activates the industrial chain ?

　　 The explosive growth of ice and snow economy has promoted the rapid development of Heilongjiang textile and clothing industry chain and related industries. In the big goose town of Liangjiang Animal Husbandry in Suibin County, Pusan goose, as a new breed, is not only large, but also has a higher value of goose hair. Xiao Qiang, the general manager of Liangjiang Animal Husbandry Co., Ltd. in Suibin County, Hegang City, said that a feather can be sold for more than 70 cents. If it is made into a badminton, it can be sold for more than 20 yuan. A bag of down now normally sells for more than 10000 yuan. If it is divided into high-end down, it can be sold for more than 50000 yuan. ?

　　 Liaoning Province and Jilin Province, which have good industrial foundation, are also accelerating to tap their own advantages and actively embrace the major opportunity of ice and snow economic development. ?

　　 Liaoning Province has outstanding performance in ice and snow clothing industry and equipment manufacturing. The annual output of cashmere overcoats in Dalian has reached more than 7 billion yuan, accounting for 30% of the country; Dandong sports outdoor clothing annual output 150 million sets, accounting for 20% of the country; Anshan Xiliu market takes cotton padded clothes as the core, with an annual turnover of 80 billion yuan; The Tong'erbao market in Liaoyang has an annual output of more than 3 million leather garments, with an annual turnover of 5 billion yuan; Xiaobeihe cotton socks in Liaoyang have an output value of 3.2 billion yuan, ranking second in China. In the field of ice and snow equipment manufacturing, Dalian Bingshan Group And other key enterprises with an output value of 5 billion yuan, becoming an important national production base for ice and snow clothing and equipment. ?

　　 Planning ice and snow products from the perspective of tourists and paying more attention to differentiated winter tourism experience are important driving forces for Jilin to develop ice and snow tourism this year. Jilin Chemical Fiber Group continues to extend the carbon fiber industry chain and produce carbon fiber composite sports equipment. At present, the carbon fiber skis produced by the enterprise have been put into the North Lake Ski Resort for experience promotion. Liaoyuan focuses on the development of ice and snow sports clothing, ice and snow sports equipment, ice and snow machinery equipment and other categories based on the sock industry textile, equipment manufacturing and other industrial bases, and develops ice and snow sports clothing represented by the self heating ski socks of Liaoyuan North Socks Group Weaving Co., Ltd., Liaoyuan Xingxue Garment Co., Ltd. and Jilin Youlu Textile Technology Co., Ltd, Ice and snow sports equipment and other ice and snow sports products represented by ski shoes and skis of Liaoyuan Dehong Ice and Snow Sports Technology Co., Ltd. ?

　　 The ice and snow economy is driving the coordinated development of regions and promoting high-level opening up: in 2024, the Decision on Promoting the Coordinated Development of Tourism in Three Provinces and One Region of Northeast China was issued to jointly create an ice and snow tourism brand with international influence; The Implementation Plan for Promoting the High quality Development of the Ice and Snow Economy in Northeast China, Helping the Comprehensive Revitalization and Achieving New Breakthroughs, and Several Opinions on Stimulating the Energy of the Ice and Snow Economy with the High quality Development of Ice and Snow Sports, and other documents have been issued successively, clearly proposing to take the ice and snow sports as the guide to drive the development of China's ice and snow culture, ice and snow equipment, and ice and snow tourism industry chain, Guide the transformation of ice and snow tourism destinations from single season opening to four season operation, and promote the ice and snow economy to become a new growth point. At the same time, the Northeast has incorporated the ice and snow equipment industrial park into the planning and construction of major projects. The foundation of "stability" is being consolidated, the momentum of "progress" is accumulating, and new quality productivity is accelerating to form. ?

　　 Subdivide categories to become new growth points ?

It is not only the benefit of related industries in the three eastern provinces, but also the "ice and snow fever" spread across the whole country, which has added a fire to the ice and snow economy and driven the rapid development of sub sectors across the country 。

Since winter, ski glove enterprises in Jiaxiang Glove Industrial Park, Shandong Province have been very busy. There are more than 30 glove production and supporting enterprises, each of which has its own unique products, such as automatic heating gloves, cutting resistant glass gloves, etc.

In Jiaxiang Glove Industrial Park, Chen Jianhua, chairman of Shandong Jianhua ZTE Co., Ltd., introduced that most of the orders of enterprises in the past came from overseas, and the goods must be delivered before winter, which often became the slack season. However, the winter of 2024 is not a light season, and enterprise orders continue. The change of this situation is due to the rising popularity of skiing in China.

　　 Ice and snow economy also has a wide range of ski clothes. Both professional "enthusiasts" and entry-level "little white snow friends" are no longer satisfied with renting ski clothes in the ski resort, but choose to buy their own special ski clothes. According to the data of Jingdong Research Institute of Consumption and Industrial Development, 48.7% of the skiing "enthusiasts" (those who have snowed for more than five years) are willing to buy professional equipment "from head to foot, from inside to outside", 38.2% of them have ski clothes of different colors and styles, and 56.6% of them spend more than 5000 yuan on ski equipment and clothing. ?

　　 In the past, the domestic ski clothing market was mainly dominated by overseas brands. Now, more and more domestic brands are beginning to emerge in the ski clothing market. During the recent Tmall "Double Dans" reception season, the sales performance of domestic brands was quite impressive. The turnover of ISEE MIGGA ski clothes increased by more than 500% year on year, and the daily sales of awka 3L ski clothes exceeded 2000 pieces. According to the sales list of Tmall ski clothes by December 31, 2024, 7 of the top 10 seats are occupied by domestic brands, which have become the "main force" in the ski clothes market. ?

　　 Wu Bin, vice chairman of Beijing Skiing Association, said that precise market positioning and design that fits consumer needs are the key to the success of domestic brands. The styles of ski clothes designed by these brands are more in line with the aesthetic standards of Chinese people, allowing consumers to enjoy skiing while showing their unique fashion taste. At present, the ski population in China is mainly junior and intermediate skiers, which undoubtedly provides a broad space for the development of domestic brands. ?

　　 From professional events to mass experience, it is a huge industrial cluster that supports the prosperity of ice and snow economy. For every 100 pairs of ski gloves sold in the world, 80 pairs come from Shandong Jiaxiang; Zhangjiakou, Hebei, has formed a complete ice and snow equipment industry chain, covering skis, ski suits, snowmakers, cableways and other equipment; An intelligent ski machine made in Harbin enables people to experience skiing fun in Shenzhen where the temperature exceeds 20 ℃; A snowboard company in Ningbo, Zhejiang, which used to focus on exports, has seen a rapid increase in domestic orders in recent years, which exceeded the expectations of operators... Ice and snow consumption has become an important growth point for expanding domestic demand, driving the coordinated development of regions, and "cold resources" have really boosted the "hot industry". ?

(Source: China Textile Enterprise Association)