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    French Style Children'S Wear Brand Tom Went All The Way To The Chinese Market.

    2012/5/22 8:38:00 19

    Children'S Wear BrandOrk Tom

      

    Oak Tom

    To bring Chinese children the French brand concept: fashion, playful, lively and imaginative.

    Customer positioning: 2-12 year old children's clothing series, to meet the middle class, high-end consumer.

    Since the entry into the Chinese market, oak Tom children's clothing has been vigorously developing the Chinese market, and has formulated a unified 3 level urban development plan.

    Children's wear

    Joining partners brings infinite wealth space.



    Oak Tom children's wear


    A level city development plan:


    Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen, Shenyang, Zhengzhou, Chengdu, Chongqing and other municipalities directly under the central government and provincial capital cities, important coastal cities and economically developed prefecture level cities, a total of 30-50.

    Its economy is developed, its population is generally over 2 million, its market capacity is large, its brands are numerous, and its competition is more intense. In A-level cities, the development of shopping malls is mainly based on exclusive stores.


    B level urban development plan:


    In addition to the prefecture level and county level cities outside the category a cities, the development of the whole country is 80-100, with a population of about 80-200.

    The market area is mature, and the consumption consciousness gradually develops to the brand and has great potential. In the B level cities, the development of the stores is mainly based on exclusive stores and shopping centers.


    C level urban development plan:


    Apart from Class A and B, county-level cities, with a general population of less than 800 thousand, have great potential for consumption market development, and develop in the form of department stores in C cities.



    Oak Tom children's wear


    Oak Tom brings French customs to Chinese children.

    Clothing is not only the children's clothing, but also should provide their imagination and give children a kind of cultural influence. Tom's children's clothing can fully reflect the cultural coloring of France, and show the international cultural characteristics of Chinese children, so that children can better integrate into the fashion trend of the world and give children more happiness.

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