Advertising After "Boom"

　 As early as the beginning of 2010, the reporter contacted Yang Bin, manager of Zhicheng weaving factory in Xintang, Zengcheng, Guangdong. The main purpose was to find out the bottom of the operation and recovery of the fabric enterprises after the financial crisis.

At that time, Yang Bin mentioned a problem. Order But the price of raw materials has risen. A year passed. A few days ago, the reporter contacted Yang Bin again. When he looked back in 2010, he made such a feeling: "the impact of soaring prices of raw materials on the industry this year is greater than that of the financial crisis."

At the beginning of the year, "inflation" made the domestic fabric enterprises experience what and what they did and what they expected. To our delight, we can always find the most positive and positive answer from the domestic fabric enterprises.

It is inseparable from the word "rising".

To sum up the greatest feeling of 2010 in one word, Yang Bin said " Shuffle the cards "The choice of Huang Guanhua, executive director of Xu Rong Group, is" transformation ". Yan Hua Ying, general manager of Guangdong Jianye Textile Co., Ltd. thinks" fluctuation ". In the final analysis, it is inseparable from the word "rising".

Speaking of the question of the price rise of raw materials this year, Yang Bin said that he had been doing textile for many years, and the trend of price was also blurred. The price of sincere jeans is also going up with the market. The highest price has risen by 10 yuan per meter, and the average increase is 7 yuan per meter. Nevertheless, Yang Bin still said that the profits of the current fabric companies were actually very low.

For the past few months, Yang Bin summed up the following words: September Cotton yarn Many companies choose to buy because they believe that buying or selling will not continue to fall. In October, they will continue to bullish; in November, enterprises will be in a state of uncertainty; in December, everyone will wait and see. Yan Huaying also shared the same feeling: "the impact of rising prices on customers' confidence is very great. According to past practice, December should be the peak season, but now some customers, especially small and medium-sized customers, choose to postpone the order."

Huang Guanhua said he saw many small and medium enterprises forced to shut down this year, some of which were co processing plants with Xu Rong. The reason why we can not stick to it is that in Huang Guanhua's view, besides the rise of raw materials, there are also reasons for RMB appreciation, the threshold for energy saving and emission reduction, and the increase in labor costs. Of course, there are some problems that exist in the industry for a long time, and some are the current regulatory means to promote industrial transformation. "In recent years, Xu Rong has invested tens of millions of yuan to upgrade the hardware of the enterprise, but many small and medium-sized enterprises can not do it." Huang Guanhua said, "plus governments at all levels have increased the threshold of energy conservation and emission reduction, which is fatal to many small and medium fabric enterprises."

Are there any secrets of "anti inflation"?

Since the topic of 2010 can not be separated from a word of "up", correspondingly, communication with fabric enterprises can not be separated from "how to resist inflation". Ningbo's SOGO Textile Co., Ltd. launched a new plan of "fitting mirror" and "China noodle accessories Pavilion" in 2010. The "no sizing technology" of Wuxi Natural Textile Industrial Co., Ltd. has brought this knitting production enterprise into a new development course.

And when it comes to the key to "resisting inflation", Huang Guanhua thinks that enterprises have a "complete supply chain system". From raw materials, yarns, fabrics, garments, and industrial chains, each link is divided into several groups, that is to say, Xu Rong has more than 10 complete supply chain systems. "In the face of different guests, we will have different targeted services, for example, the a group of raw materials, the C group of yarns, the E group of fabrics, and the group B of garments." Huang Guanhua said, "we have more than 200 big customers in the world, and the production links of many brand customers are basically delivered to Xu Rong."

"The future is supply chain competition." Huang Guanhua concluded, "at present, the impact of raw materials on the industry is so great that whoever can grasp the supply chain will be able to gain a foothold." In fact, this concept has become the consensus of fabric enterprises to a certain extent. Sincere Yang Bin called it "extended deep development", that is, "one-stop shopping".

Maybe every enterprise has different ways of calling, but they are practicing this idea. Yan Huaying recalled that 10 years ago, a printed version could be used for 3 months, and now every day the new printing plate is printed. This is the current market demand for women's fashionable fabrics. Jianye has worked with more than 10 Trend Corp in Italy and France to understand the most popular trend. At the same time, it has established cooperation with many raw materials suppliers, such as Korea Xiao Xing, Xiamen Xiang Lu, Hengli Chemical fiber, etc., to bring the latest raw materials to the market at the fastest speed. In addition, it has worked with domestic fashion brand designers for 6 times a year to carry out product development.

Looking for profit space after "inflation" {page_break}

In a "boom", it passed through 2010, which allowed enterprises to be more cautious in predicting the industry situation this year. Judging from past experience of cotton yarn price rise, Yang Bin believes that the situation in 2011 may be even more severe. "Because the price of jeans in the domestic market has generally risen by about 1/3, in the face of such a high cost, clothing companies will worry more when placing orders." Yang Bin analysis, "in addition, the foreign market that originally occupied the price advantage, the current cost difference is also gradually reducing."

Yan Huaying told reporters that in 2011, she was also more optimistic about the domestic market, and would pay more attention to cooperation with domestic Brand Company. In her view, foreign markets are more sensitive to price and less profit margins. The quantity of fabrics exported directly is not large. Most foreign brands also directly purchase fabrics and domestic garments in China. Because of the volatility of raw materials, Yan Huaying felt that the number of foreign buyers coming to China recently increased significantly. Another reason why the domestic market is promising is that the growth of domestic clothing brands in recent years is fast enough to let Yan Huaying see a good market prospect.

Although Yang Bin is more worried about the export market next year, in 2010, he handed over his overseas business to Japan's Itou Chuyori. After a year's cooperation, the company gained a lot. It also made Yang Bin realize that only the real high-end products would have room for profit.

Although enterprises will have such or such judgement on the domestic and foreign markets, when they talk about the priorities of this year, they have mentioned a word, that is, "management". Huang Guanhua shared a story of Xu Rong in 2010: the head of the enterprise spoke to the Chinese Federation of trade unions, and introduced the management of Xu Rong's team, which aroused the interest of union leaders sitting at the time. After the event, they did not greet them and went directly to the factory inspection of Xu Rong in Jiangsu. After chatting with the workers at the scene, they found that Xu Rong was a very concentric team. Because of this, the enterprise will win the "May 1 Labor Medal" in 2010. The promotion of management is a difficult task for domestic fabric enterprises in the future.