Insiders Say That The Cost Of 1000 Yuan Winter Coat Is Only Two Hundred Yuan.

Recently, many people complain that it is difficult to find winter clothes below 1000 yuan in the winter shopping mall, which is often priced at two thousand or three thousand, even if it costs thousands of yuan.

Wuhan, a clothing company responsible for revealing, the industry has set

Shopping malls are hard to find winter clothes under 1000 yuan.

Last weekend is Christmas day. Miss Wang is going to winter clothes in Wuchang.

"Buy a winter coat one thousand or two thousand, send one thousand or two thousand coupons and have to spend more."

Miss Wang said that it would take half a month to pay for a suitable cotton padded jacket.

Reporters interviewed found that this year's new winter clothing prices are ridiculously high, frequently priced at one thousand or two thousand.

In response, a number of garment enterprises said that the price increase of winter clothing this year was caused by the cost increase of raw materials, labor, rent, logistics and so on, rising by an average of 10% or even higher.

Thousand yuan winter coat cost is only 200 yuan.

Recently, a reporter from the head office of the Han Dynasty clothing sales department in charge of the company learned that the production of a winter dress in women's clothing with one meter cloth, men's clothing with 1.5 meter cloth, cloth, labor, design and other production costs calculated, the cost price of 200 yuan, the use of good wool 300 yuan can be done, but the general brand tag price of at least 1000 yuan.

Why is the price of shopping malls "unattainable"? A senior industry veteran said that the cost of clothing production has little to do with clothing pricing.

The official admitted that there is a set of pricing rules hidden in the line, a garment production cost of 100 yuan, the general brand price increase rate of three or four times, a good brand price increase rate of 10 times, the price of 1000 yuan, which is not a top luxury, the price increase depends on the size of the market acceptance of the brand.

Entrance fee, rent, promotion fee and so on.

The actual profit of garment manufacturers is low.

Why clothing costs are not directly linked to pricing? Clothing companies are "helpless".

Miss Zhang, who is in charge of a fashion women's clothing brand Hubei general generation company, said she received a monthly shopping list, including advertising and management fees, which basically had 20 to 300 thousand monthly sales and forty thousand or fifty thousand of the shopping malls.

The senior person said that according to the general brand markup rate of 5 times, the cost accounted for 20%.

The sales channels of brand clothing are usually shopping malls. At present, "entry fee", "shopping mall button", shopping mall rentals, and all kinds of "public relations fees" will eventually be included in the price of clothing, generally accounting for 25%.

Clothing companies pay 17% VAT, and sales promoters and so on.

In the new year's holiday shopping mall, clothing is required to play a thirty percent off twenty percent off promotion, excluding the cost, and the factory profit is only 5% - 10%.