Italy Menswear Stone Island 2018 Sales Growth Temporarily No Listing Plan

Italy menswear brand Stone Island sales increased 30% in 2018, and will continue to expand the international market in the future.

According to Carlo Rivetti, President of Stone Island, sales of Stone Island in 2018 amounted to 192 million euros, an increase of 30% over the same period last year, and EBITDA (interest profit before depreciation and amortization) increased by 51% compared to the same period last year, reaching 57 million euros.

Online business in Germany, the US and Canada grew by 35% over the same period last year.

"There are many factors that determine our growth."

Carlo Rivetti said: "we did not take any special strategy. The timing of our product launch coincided with the immediate demand of the market.

We expect sales in 2019 to continue to grow by 20%.

At present, 72% of Stone Island's sales come from the international market outside Italy.

Carlo Rivetti said that in 2018, they opened new stores in Venice, Hongkong and Tokyo, and opened a new store in Shanghai.

When asked if she wanted to carry out IPO, Carlo Rivetti said that Stone Island's outstanding sales performance and profitability in the past few years allowed them to go public tomorrow if they wanted to, but at present there is no plan for this group.

Expand retail network and enhance capacity

Stone Island will continue to expand its retail store network in 2019.

Their new flagship store in Golden Triangle, Milan has just been officially opened.

Carlo Rivetti said: "we are very proud of this store.

It took us six years to find the right address.

The store has two floors, with a total area of 5382 square feet.

In addition, they will pform the Corso Venezia store in Milan into the first boutique store that focuses on children's wear Stone Island Junior.

Carlo Rivetti said: "this is a good opportunity for us to provide consumers with a full range of children's clothing products."

At present, the Junior series accounts for 6% of the total sales.

Carlo Rivetti also revealed that they will open new stores in Toronto, Canada later this year.

In addition to expanding the retail network, Stone Island will also increase its capacity through investment.

They have acquired the equity of Officina della Maglia 75%, a knitwear manufacturer, to enhance the production of knitted products.

At present, sales of knitted products account for 15% of the total sales of the group.

On the other hand, they worked with suppliers Tintoria Emiliana to set up a factory for clothing dyeing.

There has been 37 years of cooperation between Tintoria Emiliana and Stone Island.