The Expansion Of Children'S Clothing Market Continues, And Bosiden Children Enable Brand Value Improvement With Product Strength

In recent years, with the liberalization of the second child policy, nearly 10 million newborns in China each year have brought another 100 billion track. Taking the children's clothing industry as an example, in recent years, it has rapidly entered the stage of brand development. Euromonitor data shows that in 2020, domestic Children's clothing Its market scale has reached 229.2 billion yuan, which is expected to exceed 400 billion yuan in 2024, and is expected to reach 473.8 billion yuan by 2025. The children's wear industry, which is on the upward path of the industrial cycle, is absorbing more and more capital into this track.

However, it is worth noting that the rapidly expanding children's wear market is highly competitive and traditional Children's clothing It is not easy to impress the new generation of children's consumer groups with our product design and operation philosophy. In the context of branded consumption, Parents of the post-85 and post-90 generation and children living in the new era since childhood have more dimensional requirements for children's clothing. "Functionality", "Growth", "Selfie Economy", "IP ”Such emerging consumption concepts are organically integrated with the children's wear industry, accelerating the shuffle process of the children's wear industry, and the competition pattern of the industry track has begun to show signs. The national brands represented by Bosiden children are gradually carrying the banner of the era of children's wear brand consumption in China, and branding more and more consumers.

　　 Pay equal attention to technology and fashion, and a variety of down jacket products shine in the children's clothing consumption market before the festival

BOSIDENG KIDS) is a high-end functional fashion children's brand under Bosiden, and also one of the key puzzles to deeply inherit the DNA of Bosiden's world leading down jacket experts. Since the establishment of the brand, Bosiden Children has been committed to creating a comfortable and safe technology, function and fashion experience for children aged 3-12 years old, and has launched a number of children's clothing products that have been widely praised in the market.

This year, Bosiden children's product design continued to focus on the keywords such as "function, technology, warmth, comfort, fashion experience, and childlike interest", and launched a number of winter down children's clothing products that are eye-catching in the double line market. Mainly including Bosiden children's aerospace co branded series, Bosiden children Chen Yingjie's New Year theme series, Bosideng children's extreme cold series Bosideng Children's Van Gogh co branded series, Bosiden children's dazzle series, Bosiden children's Altman New Year series, etc.

The integration of professional functionality, childlike interest and fashion is the most prominent product design feature of these recently popular Bosiden children's clothing products. As a national brand with 46 years of experience in professional R&D and production of down jacket products, Bosiden children's series of down jacket products largely use Bosiden's cutting-edge thermal technology achievements, such as multi-functional new fabrics with far-infrared thermal storage technology, imported aller G+anti-bacterial technology provides children with multi-dimensional functional experience of warmth, anti-bacterial, anti-static, windproof, etc. The joint cooperation with Van Gogh, China Aerospace, Altman and other classic IPs has successfully built a diversified product matrix covering fashion, childlike interest, science and technology, and art, which is close to the aesthetic aspirations of the target customer group and meets the personalized clothing needs of children.

Focusing on children's wear consumption nodes, texture interprets the cutting-edge trend of children's wear

Warm New Year, hot start. As the end of the year approaches, the annual important consumption nodes in the children's wear industry are gradually opened. in recent years, The integration of various consumption elements and children's clothing reflects the multi-dimensional requirements of parents for the healthy growth of children. The market needs more children's clothing products that can make children brave to go out of their homes, actively explore the outside world, feel the nature, and gain all-round growth in the interaction between people and people, people and the world. This is also the direction of child training expected by the double reduction policy.

A series of down jacket products launched by Bosiden children focus on the travel needs of children in winter. With thermal potential energy technology and more attractive, more modern and fashionable children's clothing, Bosiden children accurately adapt to outdoor play, daily travel, visiting relatives and friends and other scenes, leading the trend of children's clothing in winter, and providing warm escort for children's winter exploration time.

The brand value of children's clothing is different from other brands. It is not only a precious memory of accompanying children's growth, but also a sustenance of parents' care and expectations for children, which requires competitive brands on the children's clothing track to further deepen the brand core and inject more time tested genes into the brand. Judging from a number of popular products launched by Bosiden Children this year, it has taken the lead in grasping the core consumption demand of "health care and common growth", bringing children a "magic weapon" of winter exploration with features such as function, technology, warmth, comfort, fashion, and childlike interest, and taking the first mover advantage in the competitive children's clothing track.

Care little by little growth, warmth never stops. The new season of children's clothing has already begun. Bosiden children's various down jacket products are selling well on various e-commerce platforms and offline channels. Bosiden children will continue to help children enjoy the beauty of winter exploration, warm and accompany the stars of hope to grow in an all-round way.