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    Hua Rui International: Weaving "Cotton Padded Jacket" Early Winter

    2008/11/11 9:12:00 25

    Huarui International Winter

    Textile and garment industry has always been a sweat this year: inflation, appreciation of the renminbi and increasing cost of labor have made the domestic textile enterprises face unprecedented challenges. Before the time comes to catch up, the financial crisis triggered by the United States has roared, and has seriously affected the textile and garment export industry.

    However, when many textile enterprises are confused and annoyed, Jiangsu Huarui international group seems to be taking the lead in the export of textile and clothing as the main business.

    Kang Yihua, chairman of the board, told reporters that the financial crisis did not affect the sales of Huarui, but the sales volume this year increased by 35% over the same period last year. Moreover, Hua Ruizheng had riveted enough strength to seize the coming opportunities.

      快速應變,銷售額不降反升

    In the cutting area of Huarui product development center, an automatic cutting bed with a cost of 5 million yuan is rumbling. The operator told reporters that when the designer's design data was input to the computer, the cutting bed with the computer would immediately cut out the design which accords with the designer's mind. The cutting bed can cut three or four layers of cloth at the same time.

    In another office of the product development center, the French designer team has begun to design the spring and summer clothing in 2009.

    This product development center is the core of Huarui creative park.

    Through the operation of the fashion creative garden, Huarui has greatly shortened the R & D and production cycle of new products. It takes three or four months before the design and production of garments, and now it only takes a month.

    "Thanks to the creative garden, after the outbreak of the financial crisis, the price of the similar products in Europe and the United States has dropped by more than 10% in the European and American customers. We have made quick adjustments in the product in just a month before we sold the price of the medium and high class garments again."

    Kang Yihua is quite satisfied with the operation of the creative garden.

      早織“棉襖”,“寒冬”不冷

    Kang Yihua admits that the impact of the financial crisis on the textile and garment industry is objective. However, the most influential ones are the production of low-end clothing and simple processing export enterprises. Many of these enterprises are powerless to support them; the two is high-end clothing and luxury clothing.

    But he also believes that opportunities exist as well.

    At present, the international high-end clothing industry is mainly concentrated in Western Europe, Eastern Europe, the United States, Japan, Italy and other places. These industries will accelerate their pfer to Africa, Southeast Asia, China and other places because of the impact of this crisis. China is the best choice, because compared with Africa and Southeast Asian countries, China's apparel industry chain has been quite complete, taking jeans production as an example, from printing to washing water to embroidery.

    Kang Yihua confidently said that Hua Rui will undertake the shift of products in the international high-end apparel industry.

    Because, through seven or eight years of hard work, Hua Rui has laid the focus of production on Anhui with low labor costs.

    It is understood that from the production of low-grade clothing started Huarui, these two years gradually to the development of high-end casual wear, enterprises not only set up a first-class R & D center, developed its own brand, but also has its own testing center, national first class laboratory.

    Kang Yihua said, can we overcome the crisis, seize the opportunity, do not see what you did today, depends on how you did yesterday.

    That is, opportunities are provided to those who are well prepared.

      金融危機是一堂課

    The reporter saw that in the Huarui office, every new energy saving lamp was hung with a new pull switch. One person used a lamp and people walked out of the lights to become the habit of the staff. In Huarui bathroom, the flow of the induction faucet was obviously much smaller than that of other units.

    For this reason, Kang Yihua used a cunning smile to say that it was the result of financial crisis education.

    Kang Yihua has always advocated saving, but he is "big at home and big in business". Although he can do his best in practice, it is difficult for him to be satisfied with his internal execution.

    "The financial crisis has increased our employees' awareness of energy saving, and has also created a sense of crisis for our employees."

    Kang Yihua said that China has been developing very fast, and our enterprises have been developing smoothly. Despite the domestic inflation in the early 90s and the Asian financial crisis at the end of 90s, people's sense of crisis has not been strong enough. This crisis will cause psychological pressure on people more than ever before.

    Newspaper trainee reporter Zhu Binbin, our newspaper reporter Yuan Dazhen

      中央經濟會議月底召開

    According to sources, the central economic work conference will be held in Beijing at the end of this month.

    The conference will make major decisions and arrangements in response to the global financial tsunami, expand domestic demand and ensure economic growth, and set the tone for the 2009 economic policy.

    It is worth expecting that the central government will increase investment in public goods supply and people's livelihood services to promote consumption and expand domestic demand.

    In terms of public goods supply, China will increase investment in infrastructure construction such as railways.

    It is reported that at present, a number of ministries, including the NDRC, are investigating and deliberating on the next step of macro adjustment and specific measures.

    The impact of the US financial tsunami on China has three main aspects: the difficulty of macro adjustment, the decline in export growth and the complex situation of stabilizing prices.

    According to the analysis of the three major impacts of the financial tsunami, the central economic work conference is expected to launch a new strategy in two major areas, namely, play a positive role in fiscal policy and take measures to promote industrial upgrading.

    After the central economic work conference was set up, it is estimated that the next step will be to implement the new macro strategy in the two areas of investment in fixed assets and people's livelihood, including the specific policies and measures of the three aspects, namely, finance, taxation, credit and foreign trade, including the specific departments of the NDRC, the central bank, the Ministry of Finance and the Ministry of Commerce.

     

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