Open A Personalized Wedding Shop.

She used to be the trader of Xiangcai securities investment headquarters, and now he is the boss of Changsha's first individual wedding dress store.

The red hot business is really an admiration for others. In the business building of Changsha's "new world department store", Liu Juan has repeatedly investigated and optimistic about the wedding market in Changsha, and decided to start earning the first pot of gold.

A few months, with accurate market positioning and good performance price ratio, she personally named the "nunnu" wedding dress shop selling more than 60 sets of wedding dresses, with a monthly turnover of nearly 30 thousand yuan, which has gained a reputation in the circle of women's "wedding friends".

The image of the shop is mainly about the high-end, the mass and the street, and the shop hall, located in the deep part of the office, is only 120 square meters.

A computer, several glass talks and tables and chairs, lined with different styles of wedding dresses, together with ornaments on the corners of the big leaves, dripping water, Guanyin and wall ornaments, make the whole shop look cool.

"The most expensive" is not necessarily the best, and the most suitable is the best.

Liu Juan, who has a gentle personality, says that "tailor-made" is a popular selling point of his own wedding shop.

"Every customer who buys a wedding dress can get a dress that best suits his complexion and complexion."

At present, I have represented a wedding dress brand in Taiwan. The products are mainly high-end, but at the same time, they are also supporting the sale of popular wedding dress with manufacturers in Guangzhou.

According to the consumption level of different brides, the wedding dress sold here is divided into small family jade type (price 300-800 yuan), big family style (selling price 800-1500 yuan), luxurious Princess type (1500-3000 yuan).

From simplicity to fashion, styles can basically meet the different needs and preferences of new people.

"Price benefit" is another big advantage for me.

With the same style and fabric work, my price here is half cheaper than some big stores. "

Liu Juan explained that due to the adoption of no shop mode, the price is naturally cheap.

When you have worked in Xiangcai Securities for 8 years or even become a securities investment trader, what made you change your business to start an independent business?

In the face of the reporter's questions, Liu Juan talked about her entrepreneurial motivation. "As the few female operators at that time, most of the time they spent hundreds of millions of dollars in funds, but that kind of work pressure could not be understood by ordinary people."

Liu Juan, who is full of fantasy and unwilling to be lonely, has been looking forward to combining romance with entrepreneurship to realize his ideal life style.

"It's a dream for every girl to have a wedding dress. The red cover and the red dress in ancient times can become a treasure for girls," she said. "In 80s,"

Liu Juan said that in the past, the wedding dress has always been considered as a luxury consumer goods, not only the price is relatively high, but also the market is not large. Many new people choose to rent the wedding dress studio instead of buying it.

Now the wedding dress is beginning to enter the wardrobe of the young fashion crowd.

According to Liu Juan survey, the bride born after 80s is generally willing to buy wedding dresses instead of renting them.

There is no need to start a business to reduce costs. "There are basically no wedding shops in Changsha, and there is no doubt that there are big business opportunities".

Liu Juan said that at present, some large wedding dresses can customize wedding dresses, and large stores also have wedding dresses for sale, but the price is obviously higher.

Among them, high operating costs such as rent are important reasons.

"Like my current business area, the monthly rent for the busy street pavement is 40 thousand yuan, while the office building is only about 10 thousand yuan."

The business cost is greatly reduced, and the price of wedding dress is naturally more competitive than that of other places.

Special marketing: how can people get to know the wedding dress shop in the deep office?

Liu Juan first designed exquisite shop brochures personally, and printed thousands of prints through advertising agencies.

On weekends or holidays, some college students who work hard to study work will be sent to the "advertising booklet".

It is said that the publicity effect is pretty good.

In addition, she promoted her own shop with all kinds of ways she could think of. She left behind the message of "Ni Ni Jiao" in Baidu and some famous wedding forums.

Liu Juan said she had more long-term plans, such as expanding her business through cooperation with the wedding industry, studio and so on.

At the same time, she also shops on the "Taobao" website, attracting new customers almost every day.

Experts commented on Zhang Shan's "market" potential, and the market potential is huge. "The wedding ceremony" phenomenon is obvious, but the wedding market situation in Changsha is not optimistic. Many brides are worried about not finding satisfactory wedding dresses. Therefore, the market potential of the future wedding dress is changed from "renting" to "buying".

With the gradual popularization of the concept of "buying a piece of their own wedding dress" by new people, data show that, with each wedding dress of 500-1000 yuan plus ornaments and other related industries, only a hundred million yuan market will be formed from the bride.

In the past, the wedding dress market was mainly located in the studio and wedding dress rental shop.

Once the wedding dress enters the personal consumption market, consumers will pay more attention to the fabric, workmanship, brand and quality of wedding dress.

The bride's change in the concept of wedding dress will lead to the development of the whole wedding dress industry, including wedding dress production, design, sales, agency and other aspects of the revival.

A marketing expert pointed out that although more and more brides are eager to have their own wedding dresses, few people in Changsha know what brands of wedding dresses are.

Wedding photography shops are everywhere, but many styles and quality guaranteed wedding shops are hard to see in Changsha.

There are more and more people willing to buy wedding dresses, but few brands, styles and locations are available.

Therefore, the wedding dress market has great potential to dig, especially to provide the bride with one to one service, specially tailored shop for wedding design.

It was a sheer coincidence that the final decision to open a shop took a year to investigate.

Liu Juan said that as early as last year, many white-collar friends complained to her that they could not buy their wedding dress in Changsha.

It turns out that the tradition of marriage renting has gradually been eliminated, especially after 80s.

It did not mean that she had the idea of opening a wedding dress shop.

"Renting it, the price is relatively cheap, but hygiene is worrying, the personality highlights can not be publicized; buy it, and do not talk about the price is high, the most important thing is that it is disposable goods, the wedding banquet on the same day after crossing, no chance to wear it."

In view of the current contradiction in the marriage market, Liu Juan searched online for information about the wedding dress manufacturers, and then went to Guangzhou, Suzhou and other cities for field research, plus a friend who knew how to open a garment factory in Guangzhou.

After the factors such as "heaven, time, land, and people" were available, Liu Juan finally decided to invest about 200000 yuan as the owner of the wedding shop.