Fashion Male Jewelry Store Hidden Business Opportunities

Xiao bin, which grew up in the Dongshan Town of Guangzhou, has a special "feeling" for the fashion highlights. Because of this, he has caught the small business's "first taste soup" and successfully opened the men's alloy jewelry shop.

He used the hot mid grade products to assemble the high-end sales mode, which not only reduced the cost of purchase, but also achieved the brand effect.

Two years ago, Xiao bin, more than 20 years old, set up an ornament shop specially designed for modern urban men in the busy market of Panyu District, Guangzhou.

After repeated improvement and adjustment, his shop finally stood out in the competition of the same industry.

The location of the shop was selected in the youth concentrated area 2004 years ago. Xiao bin saw a European shop featuring a special shop for boys, selling all kinds of alloy products, full of heavy metal's post-modern sense.

He thought that there was no similar shop in Guangzhou, so he planned to spend a few years to accumulate such funds.

Xiao bin found a small business in the suburbs of Guangzhou on the Internet, specializing in European countries' orders for alloy jewelry. Xiao bin then visited and signed an order contract at the absolute low wholesale price, becoming the first retail customer in China.

In fact, Xiao bin had not done a small business, but when he got to the site, he had to consult with his brothers in business.

The brothers suggested: "in the center of Guangzhou, it is impossible to find a prosperous and cheap pavement; if you want to make your new product come out, you might as well go to the second tier city."

So, Xiao bin found the bustling Road Mall in Panyu District. This is the most popular shopping mall for young people in the region.

In the early 2005, after the newly opened business, the situation was not nearly satisfactory.

The reason is that you don't know much about alloy ornaments.

It seems that we must carry out drastic reforms.

Xiao bin decided to start with attracting female customers and make their boyfriends and male students become frequent customers here.

What attracts girls most?

When Xiao bin was worried, his beautiful girlfriend helped him a lot. She reminded Xiao bin that not everything in the high-end jewelry store was sold well. It was better to sell goods directly from the mid-range decorations retailers.

Two days later, the girlfriend picked up a whole box of mid-range ornaments. He said it was brought from two wholesale stalls at Haizhu square, which was selected from the top grade goods in the shopping mall in Guangzhou.

After a batch of goods were placed on the counter, the shop's "face" was suddenly refreshed and attracted the attention of the female customers immediately.

Soon, many young girls came with their boyfriends, and the sales of the alloy ornaments in the shop immediately increased.

Xu Qiyun, editor in chief: