Mining Huge Business Opportunities In Internet Swarm: Quit Addiction

It shouldn't be so great now.

I think I was also a very addicted Internet addict.

Mr. Kang, the principal of the training camp, is a senior educator. He once worked as a teacher, managed logistics, and helped a few kindergartens back to life.

Why should we quit the training camp for Internet addiction? "This is my nephew's inspiration to quit Internet addiction."

He was quite impressed by how he came up with the idea of starting a training camp for Internet addiction.

In 2002, Mr. Kang's elder sister's child was in the second year of the junior middle school.

Kang sent his nephew to Yu Zui middle school, first because he had some friendship with the headmaster of the school. Secondly, the Internet cafes around that school were few, so that children could be away from the Internet world temporarily.

After a semester, nephew's addiction was miraculously quit.

This makes Kang feel the need to get rid of children's Internet addiction.

During the May 1 period, the employees of Kang's unit went to the army to experience life. After a week, they felt that they were more spiritual than before.

Nephew abstinence from Internet addiction, his military training experience let him suddenly come up with an idea: if we can combine Internet addiction with military training, let children quit Internet addiction in physical training, the effect will not be better, not only enhance the physique, but also exercise perseverance.

He finally made up his mind to do it.

In 2006, Mr. Kang entered substantive preparations.

First of all, the question of funds. "I have carefully estimated that, to really get the training school to run, we must invest at least 4. 5 million."

Kang wants to find a few friends to invest, and friends do not have enough confidence in his way of thinking, preferring to borrow money rather than invest in partnership.

A friend of a professional high school president believes that it is too difficult to start such a training school, because "students are very naughty and easy to have accidents, but it is difficult to determine the source of students and the problem of charge", and the investment and risk are not directly proportional to...

Finally, he borrowed 50 thousand dollars each of his two friends, and began to set up a teacher team.

It has invested at least 100 thousand yuan (excluding venues), including school dressing, dormitories, tables and beds in the classroom, a car to pick up students, several computers, student reading books, and initial advertising fees.

At present, it costs thousands of dollars to buy books.

In the school, the teacher currently has 8 people, one instructor has a probationary period of 800 yuan, a monthly salary of 1200 yuan after the correction, a monthly salary of 1000 yuan for psychological counselors, and an average of 500 yuan for meals per person per month; the cost of water, electricity, gas, oil and so on is about 2000 yuan per month, and the monthly expenditure is more than 20 thousand yuan.

The fees for training camps vary from person to person. For those who are highly addicted to Internet addiction, their own problems are serious and their management is very difficult, tuition fees are relatively high.

Generally speaking, the standard fee is 2000 yuan per person per month, and 16800 yuan per person for half a year.

As for this fee standard, Kang says, actually the student's living expenses do not amount much, mainly is the education expense, the discipline these children is very "worried".

Kang believes that training battalions should achieve breakeven, and students must reach more than 40 people.

The average monthly fee of the 40 students is 2000 yuan, and the monthly income is 80 thousand yuan, so that more instructors, psychologists and teachers of various disciplines can be recruited.

The training camp will be ready in 2005 and will start in mid March this year.

A total of 6 students were collected, 4 were paying 2000 yuan per month, and 2 were only a little money for sex.

Kang said that the most important thing to do in such schools is reputation. Although there are only 6 students at present, it is estimated that by the word of mouth, students will be able to reach hundreds of students throughout the year.

According to his analysis, at present, there are about 1000000 primary and middle school students in Southwest China, accounting for about 3% of the Internet addiction. There are tens of thousands of students who need to quit Internet addiction in Southwest China. Because this is a "rich disease", 70% families can afford to help their children quit Internet addiction.

So the market potential is huge.

Although the training camp is open, there is still a sense of achievement.

A girl studying in a key middle school began to fall in love with the Internet. Her grades slipped. She used to be the top student in the class. Her first month test slipped to more than 100 grades, then became more and more antagonistic to her family and even went online.

Seeing Mr. Kang's training camp for Internet addiction, parents passed several times with Kang Gou and eventually sent their children.

On the same day, the girl was going to go home to pretend to be sick, commit suicide and so on.

After three days, the girl gradually realized that her parents were not easy. Instead of going home, she said that she would go back if she wanted to change.

Kang also launched family education, so that relatives in the family wrote to the girl, so that she felt the warmth of the family.

Now girls are changing a lot and learning late into the night.

There are fewer than 20 Internet addiction training institutions in China. It is a strange industry, but there are dozens of such schools across the country.

Kang said, the current education and training industry market is becoming more and more refined.

In the second half of 2006, there were six or seven training camps for promoting Internet marketing, and twenty similar training institutions nationwide, including three in the southwest. They were southwest walking schools and big Oriental Education training schools, as well as their "Internet addiction training camp", and the total number of three enrolled students was over 200.

Although there are not many students at present, Kang has confidence in this.

Kang said that among the disobedient students, 90% of parents were disobedient because of Internet addiction, which was the biggest headache for parents.

According to the current situation, even the students with good academic performance may have Internet addiction problems.

But often due to good grades, parents do not care about children's bad habits, until the discovery of "poisoning" is very deep.

According to Kang, there are about one hundred thousand teenagers who are addicted to Internet addiction in Southwest China, accounting for more than 3%.

Many of them are addicted to online games, unable to extricate themselves, weary of learning or even produce autism.

The Internet addiction training camp now receives students in 14th Five-Year, and there are also some senior three students.

They all started from Internet addiction, and then evolved into family indifference, Internet addiction, night absence, running away from home, smoking and drinking, learning weariness, skipping classes, weak willpower and abnormal behavior. In conclusion, all kinds of psychological problems caused the "abnormal development" of these children's growth process.

There are two training institutions specially designed for "Internet addiction": the "Xu Xiangyang studio" in Jiangsu and the "walking school" in Shaanxi. The two schools have a common purpose: to find out the advantages of their children, to tap their potential, to cultivate a firm will and enrich their life experience, so that each child can pass the healthy growth of adolescence smoothly.

Teaching staff and teachers are the key. We must do well the training camp against addiction and solve the problem children. Training teachers is very important.

There are 15 employees in the training camp. The core staff are instructors and psychological guidance teachers.

Because the school adopts a combination of physical training and psychological communication, teachers are mainly responsible for military training, psychological education and cultural imparting for students.

Among them, several instructors in charge of physical training were the excellent armed police of the seven squadron of the armed police. Because the children were very naughty, the instructors were on duty for 24 hours, and even on the corridors there were instructors on duty, and the students could not escape.

Psychological guidance teachers must keep abreast of students' mental state and have high patience.

At present, the psychological counselling tutor is a master's degree student in the school of education of Southwestern University. He eats with his students every day, making a difference with the students.

Kang said, because these two jobs require high patience, the remuneration is not attractive, so teachers are very difficult to recruit.

Apart from instructors and teachers, publicity is also important.

Because Internet addiction is a new industry, it needs media publicity, and parents and students are welcome to experience it free of charge.

The next step is to plan and promote the Baidu website, and expand the popularity and influence through the media such as television and newspapers, so as to further expand the school so as to get the social attention and accept and help more "problem children".

The biggest risk is to protect students' safety and invest in the training camp.

In addition to early investment and financial risks, the biggest risk is that students escape and commit suicide.

If such a thing happens, it will have a fatal impact on the whole training camp, so we must ensure the safety of students.

Kang's "training camp" has established a strict management system, which is guarded by instructors for 24 hours, and time limits students to escape.

In daily training, students are prescribed in a fixed position. Students' daily routines include eating, sleeping, studying and going to the toilet. They are accompanied by instructors. When they eat every day, they have to count the number of people. When they go to bed at night, not only are there instructors in each dormitory, but also there are instructors on the aisle all night, and gatekeeper is also on duty.

It is also to isolate all contacts between students and the outside world, and not allow students to call the outside world. Even watching TV can only watch "news broadcast".

At the same time, let psychological guidance teachers understand the psychological trend of students at any time.

On the first day of the arrival of the new student, the teacher found the students to have face-to-face communication. After repeated communication, if the child found abnormal psychology, he must timely reflect the countermeasures.

"Training camp" is also specially designed to give children some inspirational courses, and arrange for necessary cultural courses to avoid falling behind in school performance.

In addition, from the first day when children enter school, the training camp buys insurance for their children.

It suggests that venture is risky and investment should be cautious.

The case provided by this newspaper is for reference only.

New industries need new knowledge to support the new industries. Wang Shiyong, Professor of Southwest Industrial and Commercial University, has always been a sunrise industry.

Now emerging industries from the sunrise industry break out of the Internet addiction, the prospects are good, but the risk is indeed greater.

If we can seize the opportunity to open up the market, there is still much room for profit.

In addition, education mode is also a new challenge and challenge to educators. We must integrate new knowledge such as psychology and IT technology on the basis of traditional education to achieve the best results.