Billionaires Teach You To Start From Scratch.

Shanghai's entrepreneurial atmosphere is strong, but there are still many people who are suffering from insufficient funds and have been unable to embark on the entrepreneurial path. But Hu Chengguo, President of Shanghai Delisi group, started in 80s with a high interest loan of 50 thousand yuan. At last, the private entrepreneurs who beat millions of dollars today thought that 50 thousand yuan had enough cost to start up.

What is interesting is that for this elegant Wenzhou people, making money is relatively easy. On the contrary, it is difficult to spend money.

1: be confident.

Any enterprise has to go through the development process from small to large. After 5 or 10 years, you may become a new leader of the rich list.

2) if you don't start your own business, finding a good partner is the key. You should be good at getting the best allocation of resources from partners.

A shirt that costs 10 yuan and a shirt does not drive Mercedes Benz to open an old NISSAN and sleep early. There is no nightlife. The successful Wenzhou businessman often finds it difficult to spend money.

When more people turn their attention to Forbes, Hu Chengzhong, a private entrepreneur who ranks fifty-sixth in China's richest list, few people are concerned about Hu Chengguo, who also started business with Hu Chengzhong.

In fact, when the reporter finally saw the man who was worth billions of dollars and had legendary Wenzhou people, he was obviously surprised by his modesty and elegance.

Hu Chengguo's impression is not the most typical Wenzhou boss.

"Is it more like wearing a bright ring?"

He joked in good faith. "When I first arrived in Shanghai, I wore it for a while, then I decided not to wear it."

When he said this, Hu Chengguo laughed even a little.

At the home of Yongxin Huayuan in Xuhui District, he complied with the "conductor" of the photographer. This kind of scene made reporters somewhat overlook that he was a private entrepreneur who ran over a billion assets and was interviewed by Jiang Zemin for the two time. He is the largest general low-voltage electrical apparatus manufacturer in China -- the general manager of China's Delhi group. He is the president of Shanghai Delisi group, whose annual output value is over 100 million, and is the chairman of Zhejiang Delisi Limited by Share Ltd, which is preparing for listing.

Of course, he also has a more significant status. He was the first generation to become rich after reform and opening up.

One of the most important things to do is to start a business. It's better to be a businessman than a businessman. Instead of a 1975, the Hu Cheng Guo, who has just graduated from primary school, has picked up scissors. He followed his father and two older brothers to pick the tailor's pick and go to the owner's home to make clothes. At the age of 13, he was like many young people in Wenzhou who did "craft". He hoped that one day he could have a shop of his own. "At that time, there was no lofty aspiration and full stomach."

In 1979, Hu Chengguo finally realized his first long cherished wish and changed from "businessman" to "businessman". In the street of Liushi Town, Yueqing, there was the first tailor's shop.

It is a very happy thing for Hu Chengguo at that time to be able to run away without picking up his pick.

The shop he ran with his father and his brother soon got some fame in Liushi, catching up with the good thing of getting married and getting married, and also making the wedding dress and tipping for the bride.

At that time, he was just 17 years old.

About 1979 years ago, Wenzhou launched an upsurge of selling low-voltage electrical appliances. The considerable profit in the sale made him put aside scissors.

In 1980, Hu Chengguo opened a hardware store in Liushi, and a year later, he rented a shop in Nanjing, Jinjiang to operate hardware equipment, and hardware store became the initial start of his future career.

It is better to be a businessman than a businessman.

The lack of a stable source of profits for trade is a long-term business.

In 1984, Hu Cheng and his brother and friends borrowed money from usury for 50000 yuan to invest in the establishment of precision switch factory.

In the workshop with only 8 employees and 20 square meters workshop, Hu Chengguo and his collaborators completed the primitive accumulation of enterprise capital.

At that time, there was no bank loan. We borrowed 2 cent and 5 interest usury (one yuan per month, 2.5 cents per month), and the repayment pressure was very great.

There are no factories to take out their own houses and run factories and live in rented houses.

Two years later, the refined switch factory has improved and its annual profit has exceeded 20 thousand yuan.

At the end of 1987, the first dividend in the factory, I got a bonus of 8000 yuan.

The first time I made so much money, and there were no hundred dollar bills at that time, they were all 10 yuan. My wife and I counted many times, and the number of days in the evening was counted again.

Because this means that the switch factory has been on the right track, and at least we can live a solid life.

Exactly the same year, my wife gave birth to a son for me.

In 1990, the refiner switch factory was divided into two parts, and the two switch factory was developed into today's Delhi group.

In 1991, Hu Chengguo and his elder brother set up the Yueqing Delhi electronic component factory, and became the deputy factory director. In 1993, the deli electronic component factory and the precision switch two factory were merged into Wenzhou Deli Electric Appliance Co., Ltd., and Hu Chengguo was appointed general manager; in 1994, the Zhejiang Delhi group was established; after two years, it was renamed the Chinese Delhi group; Hu Chengguo served as the general manager and the vice-chairman of the board of directors; in 1998, the Delhi group and 7 natural persons set up the Zhejiang Delhi electric appliance Limited by Share Ltd to prepare for the listing of enterprises, and Hu became the chairman of the board.

At the same time, the company implemented diversified operation and collectivization management, began to annex small enterprises in Wenzhou area, and bought low-voltage electrical appliances business point in the whole country. After 1994, deli changed the business point into a branch company, set up a nationwide sales network, and gradually expanded its low cost. As of 1996, there were more than 100 members of the company under Delhi, and in 1997, Delhi joined the more than 100 companies to form a large company. After 1999, Dili carried out capital expansion, merged Hangzhou Xizi group, and invested 110 million yuan to set up production base in Jiangxi Yichun, and set foot in real estate, automobile repair and other industries.

Two: to make a big business by the power of big cities, everyone who knows Hu Chengguo knows his story of entering Shanghai three times.

In 1993, he invested 1 million yuan to set up a company in Shanghai, but it was precisely because the investment environment at that time was not perfect that the company soon went bankrupt. In 1996, Hu Chengguo, who was unwilling to invest in another 2 million 400 thousand yuan, annexed a switchyard in the suburb of the city. However, due to lack of experience from both sides, the cooperation finally ended.

The two time, Hu Chengguo, who still had a "closed door", remained unswervingly committed. In 1998, the Shanghai municipal government formulated 24 policies to attract large domestic conglomerates to invest in Shanghai. Qingpu group in Shanghai went to Wenzhou for investment promotion, and Hu Chengguo was moved again.

In November of that year, Hu Chengguo built a wholly-owned subsidiary of China's Delhi group, Shanghai Delhi Group Co., Ltd., with a total investment of more than 300 million yuan, covering an area of 135 mu, and its output value has been over 100 million.

Not long ago, he collected 200 acres of land and expanded the two phase of the project. In another 3 years, he will invest another $300 million to build a group product research and development center.

"Before he talked about projects with foreign companies, he could not find Wenzhou for a long time," he said. "They asked me whether Wenzhou was next to Dalian or Shenzhen. Now everything is all right in Shanghai.

What's more, Shanghai is an international metropolis with relatively mature market economy and fairly sound competition laws. If Delhi has stopped here, it will be easy to radiate the whole country and enter the international market.

Three: starting from home, we are not afraid of this small company. Hu Chengguo summed up his success with "heaven, earth, and people".

Indeed, born in 1962, it caught up with three years of natural calamities. In 1984, the loan factory was set up. After the third Plenary Session of the 11th CPC Central Committee, the non-public sector of the economy was loosened. In 1993, it entered Shanghai and took the east wind of Deng Xiaoping's South inspection speech. In 1999, it opened up the situation in Shanghai and borrowed the "fifteen big" opportunities for the private sector.

Hu Chengguo's personal experience has some degree of coincidence with the development of the times. His personal fate is inevitably linked to the fate of Chinese private enterprises. "If the young people start out with 50 thousand yuan, do you think they will succeed?"

The reporter asked Hu Chengguo a lot of questions that Shanghai entrepreneurs had in mind.

The same will happen.

When we started our business, we caught up with the great changes in the planned economic system to the market economy system, which provided us with abundant market opportunities.

Now the entrepreneurs are more fortunate. China has entered the WTO, the market economy system is more mature, and the laws and regulations are more perfect.

The sixteen big companies have also proposed encouraging private enterprises to continue their development. We should say that they are facing greater market opportunities.

There are many opportunities to make money in Shanghai now. 50 thousand yuan is enough for a shop.

Do not care about your shop or business is small or big, any enterprise is a little bit of growth, the key is to have confidence.

If you can have your core technology and core competitiveness, if not, go to a collaborator and get the best combination of resources from partners. Is it not a popular stock right now?

Less is 5 years, more than 10 years.

Four: there are thousands of people in the family who do not waste a single article and talk about financial management. Hu Chengguo's answer is somewhat unexpected. "Others say that money is easy to make money, but in my view it is the opposite.

It's always easy to make money, because companies are constantly generating profits, but spending money is often a difficult task.

When he said this, Hu Chengguo just returned from Yichun, Jiangxi, where he signed an investment contract of 110 million yuan on behalf of deli. "Buying technology and buying a product line, I am sure I am not stingy enough to spend tens of millions of dollars, but when I buy clothes, I still prefer goods to three, and it is not worth the cost of spending one hundred yuan.

It's hard to change the habit of consumption when you are young.

When he heard that Liu Yonghang's shirt was only 30 yuan, it was expensive for Hu Chengguo to shout. "Once in a field trip, I met a clothing distribution station in the Qing Dynasty. It was over 100 yuan and one piece. It's only 10 yuan now. I bought 300 pieces in one breath and returned to the staff, one person, one, and they were very happy."

Hu Chengguo, of course, did not forget himself. "I have 10 pieces, which I wear every summer."

The speechless speechless speechless speech.

In the past few years, Hu Chengguo has been driving a white NISSAN car. Colleagues in the company have been advising him to buy the latest Mercedes Benz 600, which has always been Hu Chengguo's favorite brand, but for a long time, he has been slow in action.

"The money has been approved, but it is still hesitating, and enjoy the things that you enjoy."

Not only that, but the reporter learned from Hu Chengguo's friends that Hu Chengguo kept the habit of sleeping early and getting up late for many years, and turned off his cell phone at 21:30 every night. The phone at home was only known to several confidential personnel in the company. In other words, Hu Chengguo was a Wenzhou boss who had no nightlife.

"I am too tired to work during the day. I am not a very fond person. I sleep early and I rise late.

Hu Chengguo explained with a smile.

In fact, it is not necessary to explain that he can understand his regimen only by looking at his ruddy face and vigorous experience.

Now, every day between Shanghai and Xuhui and Qingpu, Hu Chengguo often calls herself "new Shanghai people".

A pair of children is the age of carefree reading, and Hu Chengguo said nothing was demanded of them.

To do business now, some of them are hard to come by. "At the beginning, it was instinctively to earn money to support their families. Now the significance of making money is not so great, but it is very difficult to get away.

Sail against the current and retreat without progress. "

Hu Chengguo, who is going to celebrate his 40 birthday at the end of this year, is so sorry.