The Soles Of The Foot Sneak Out Of The Great Hall.

Xu Zhengfa's official status is a senior student of Shaoxing University.

In addition, he is the head of the school pulley Association, a local agent of a brand pulley.

Before the sophomore year, Xu Zhengfa did not know that there were straight row pulleys in the world.

During the summer vacation, he came to Hangzhou to see a "brother" in junior high school. He touched the pulley for the first time.

Because he liked to go back to Shaoxing, he brought pulley technology to school, and successfully organized the pulley Association.

"The association will definitely need money, and this is up to us."

Xu Zhengfa found a brand agent in Shaoxing. He started a business with the boss at once.

"Our association comes into the shoes from him, and we also offer the pulley coach to them."

Xu Zhengfa said that this is a "three wins" business. Students can buy half of the pulley shoes from the association, which is half as cheap as the shopping malls, and the agents ask the university students to be coaches. The salary is surely much more than that of the professional coaches. Finally, the association can also earn the profits of shoes, so that the association has operational funds.

It is a great encouragement to Xu Zhengfa that the association has earned income.

He is quite experienced in sponsoring and performing.

But soon after the summer vacation, it meant that the association had to stop.

"I thought of rushing through my hometown in Quzhou.

In the first place, pulleys are still blank in Quzhou.

So Xu Zheng FA and his two brothers raised 20000 yuan to start their business in their hometown.

At the end of June 2005, Xu Zheng FA finished the examination and hurried back to his hometown to investigate the market. He contacted the general agent of Zhejiang and found the right store in more than ten days.

From its opening in July 12, 2005 to August 27th, it gained more than 40 thousand yuan in 45 days and became the most influential pulley franchised store in Quzhou.

"The first day's net profit is 400 yuan. Where is the advantage?

I think it's professional. We are not only buying and selling, but also performing for the public.

It's important to foil the atmosphere of the pulley.

Although the pulley business is very prosperous, Xu Zheng FA is always under the pressure of employment.

"I was blowing air conditioners at home that day, and suddenly I had an idea. I wanted to skate out of Zhejiang."

Confident, he decided to put his business in Chongqing, so he dropped out of school, which is a major decision for family and individual.

"I'm going to break the way back."

After taking the train for 42 hours, he just got off the train and arrived in Chongqing. Xu Zheng FA was dumbfounded.

"What you see is full of hills, and houses are built halfway up the mountain.

Only then did I realize why no one came to "gnaw" the city of Chongqing.

The pulley needs flat land, and there is no good geographical condition.

No way out, Xu Zheng FA and his friends remained in Chongqing and found shops in a square without people's popularity.

"Only this place is suitable for pulley performance. Although business is bad, we have to support it."

The first three months, the shop has been losing money. "Before we were too confident, we finally had a hard time in Chongqing."

Xu Zhengfa and his friends live in four or five square meters of rental housing. They do not have business during the day. They simply perform free performances in the busy main city area. They also make publicity leaflets and advertise in newspapers.

"Sometimes we will be driven by city management. There is nothing we can do to overcome this difficulty."

After suffering hardships, there will always be some harvest.

Xu Zhengfa's "toss" attracted the attention of the market at least.

Especially during the student holiday, the business in the store is getting better.

Xu Zhengfa seized the opportunity to help many universities in Chongqing set up the pulley Association. "Later, the shop could sell forty or fifty pairs of shoes.

In order to expand our influence, we have also registered a trademark.

In June 2006, he became the largest franchised store in Chongqing, with 8 Direct stores and 5 franchised stores, and became the sole roller skating cooperation unit of Chongqing Olympic Center.

The harvest of a year's suspension from school is unexpected for Xu Zhengfa, but he knows how to give up: "a year later, I still go back to school to continue my studies, because in the process of doing business, I find that there are defects in management and need to be sharpening."

Today, Xu Zheng FA's own store has been reduced, but he has become the general agent of Zhejiang brand, and still runs his business.