Buying Shoes Is Not For Wear But For Collecting Music.
Shoes are not for wear. Drinks are not for drinking. In an interview, reporters learned that the collection style consumption of well-known brands is becoming popular.
Mr. Li, who worked in a foreign company, spent more than 800 yuan on the Internet to clean up a 1993 version of Nike AIR MAX sneakers. He told reporters that this shoe is one of the most classic styles of Nike brand, and has a "collection value". He has already bought three pairs of shoes of different colors. Similarly, fan fan, a famous sports shoe enthusiast, told reporters that he had bought more than 10 pairs of Adidas classic sneakers in the past few years, including the old version of the 80s and 90s of last century and the latest fashion this year, and all shoes were new and not worn. Xiao Fan also told reporters that although some shoes were manufacturers' remanufactured shoes that were reproduced according to the style of the year, they also had a certain "collection" meaning because of their authentic brands.
Reporters learned in the interview that apart from sports shoes, such as Coca-Cola, Pepsi Cola, Budweiser beer, Carlsberg beer and other well-known brands also have many similar "brand enthusiasts" customers, they usually buy a lot of different products with different packaging patterns, as personal collections. For example, a reporter interviewed a consumer in a few years to collect dozens of cans of Coca-Cola, the same is the taste and type of products, the difference is the packaging design of each cans of cola. In the consumer's own words, "New Year's wear", "Olympic dress", "lucky draw", "Star Dress" and so on, indeed record the fashion features of that year.
It is understood that the current consumption behavior similar to the collection is indeed quite popular among many young people. However, according to the reporter, most of these consumption are aimed at satisfying personal hobbies, and no collection market has yet been formed.
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