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Cui Yingjie: Open The Shoe Store For 150 Thousand A Year.

2007/11/20 0:00:00 10532

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From selling guerrilla stalls everywhere to sell books, to have their own shoes, strong women with perseverance and courage, ten years broke a path of their own.

10 years ago, Cui Yingjie was carrying his mother's $200 and a ticket to Daqing from Ming Shui.

The 20 year old girl never dreamed of it. After 10 years, she could earn 150 thousand a year, and he could send her parents to Daqing.

Dragging the book bag, laying the stall in the street

In 1997, Cui Yingjie of Ming Shui county graduated from health school.

This spring, in order to realize her dream, she kept looking for work and finding ways to become rich.

One of her classmates came back from work in Daqing and told her, "if you want to earn money, go with me to Daqing. There is a lot more work in a 3 year class than at home."

Cui Yingjie decided to go to Daqing to make a rush, and on the eve of her departure, she made an oath in the heart: she could not earn money and never go home.

In April 1997, Cui Yingjie came to Daqing and stayed in a clinic in SA area. At more than 6 hours a day, she got up to wipe the table, sweep the floor and start a busy day.

In 1998, every day, looking at the medicine bottle and just enough to eat, the idea of starting a business always hit her heart.

Be sure to do something by yourself: sell the books on the bookstall.

Without money or support, Cui Yingjie had to borrow 500 yuan from his mother and bought two big bags of books.

No car and no one to help pport, Cui Yingjie can only drag himself on the ground, when the book dragged hard to more than 1 kilometers of intersection, two thick books have worn out.

It's not open yet. It's been another day of heavy rain.

On the second day, when the book was put on the table and saw the 20 yuan of money sold, Cui Yingjie felt very proud.

On the third day, it was not so satisfactory. The side stalls were blocked, and the appearance of the city management personnel changed her three places. When the book started to rain, it stopped raining and caught up with the property inspection. There was no way to leave the roadside.

She looked at the book bag and lost her mind. She did not know where to go and how to do it.

The condition was not waiting for it to come out. She put a tricycle on the book, and she came to a small market Hutong mouth.

Just after putting it on the books, the tax officials rushed to pay taxes. Cui Yingjie said his real difficulties. The staff in the market looked at this honest, honest girl and sympathized with her.

Sometimes it was suddenly showers, and she had no time to collect books. The books that had been wet were discounted, and her heart was distressed and uncomfortable.

In the evening, she had to go to the bus every day by dragging her book bag.

In this way, small businesses are busy every day. The daily income from operation is 20 yuan, 50 yuan, and 80 yuan, reaching 100 yuan.

After a long time, the little girl nearby was willing to help her. The big sister in the dry cleaning shop told her to put the book under her eaves and let her put the book in the shop at night.

As the business improved, Cui Yingjie set up a bookshelf at the bookstall, and missed her parents day and night in Daqing.

Business has not been long.

One day, several policemen arrived in front of her, banned the stalls, refused to allow them to be placed again, and watched the box of books being confiscated and loaded into the car. She was grieved to shed tears.

After this incident, Cui Yingjie realized that a person should not rely on others when he is the most difficult and helpless. He can only rely on himself.

The banning of the stalls did not destroy her confidence in starting a business. She set aside a little savings for her bookstall. She spent 5000 yuan to rent a 4 square meter hall near the market, and then did her old book selling book.

After many twists and turns, I opened a little shoe.

After years of hard work and hard work, Cui Yingjie's idea of starting a business is becoming more and more broadened.

Sharp eyed, she immediately thought it was a good project. She arrived in Anhui on a 28 hour train.

When I got off the train, it was late at night. Cui Yingjie, the first time I was so far away, was very scared.

Previously, the other side said he was providing room and board, and the phone was over. A man said he wanted to come over. Because of fear, Cui Yingjie stayed in the humble hotel for a night.

Seeing each other, she looked at her with curious and suspicious eyes. How could a little girl do the shoe repair business?

Speaking of joining is actually selling the machine. When we look there, we know that there are many false elements in the propaganda.

Faced with selling machines, Cui Yingjie was embarrassed to refuse and ordered a shoe polishing machine worth 13000 yuan and some shoes.

In a day and a half, Cui Yingjie learned some superficial shoeshine skills and basic knowledge of refurbishment, makeup and oil blending.

Back in Daqing, Cui Yingjie began to look for people in the shoe repair industry to learn. At the beginning, she rented a small shop near the West Zhai market for 33000 yuan, a simple decoration plus machinery and materials for shoes repair, and invested 50000 yuan to prepare for starting an undertaking.

Cui Yingjie has trained 3 little girls to start the business of shoes.

Entrepreneurship is tough.

It's simple, but how hard it is, it's hard for others to understand.

At the beginning, due to lack of experience, there were a lot of problems. The goods were turned into a deteriorating paste and could not be adjusted to the right color, which made customers' shoes worse. They not only paid the customers' money, but also caused a loss of reputation to the newly opened shop.

A barrel of color cream, a lesson learned.

Do the best.

Cui Yingjie studies the modulation of paint every day. Most of the work is done by himself. Every procedure is carefully handled. If you don't try it yourself, you can't know where the connotation is.

Though dirty and tired, the low-level jobs could not get on the desktop, but most of the time she was working on her own.

She said, they are all done by their employees, and their savvy and potential can not be well done. This will affect the long-term development of shoes.

Cui Yingjie often said, "heavy service and credit standing, quality is not discounted. Sincerity is the most important thing to do business."

To satisfy customers and achieve perfection, customers feel that they are always thinking about him.

Do not look at people asking for price, pay attention to all kinds of details, and start with subtle things.

Truly, "enter the door and smile out."

Cui Yingjie's shoes were gradually recognized by nearby residents.

As a result, many customers came home to pack their annual cards.

Each customer had four or five more than one person. Soon, Cui Yingjie handed out more than 1000 maintenance cards.

Each card has an average of about 120 yuan, and the issuance of more than 1000 cards is equal to nearly 120000 yuan in advance.

Such consumer value preservation service facilitates customers and brings convenience to expand operation.

Every day, people who keep their shoes, shoes and maintenance are constantly at home.

The profit is nearly four hundred or five hundred yuan per day.

Through the management of shoes, Cui Yingjie summed up a truth: making shoes business mode is very fixed, though bitter and tired, but it gives people a very solid feeling.

At the age of twenty or thirty, young people are very impetuous about entrepreneurship, and they always want to make a fortune.

Through the management of shoes, Cui Yingjie felt that he could get the praise and recognition of others from his childhood.

At the same time, they will get the corresponding benefits.

Do not think that fate is unfair to you. Fate is in your own hands. Maybe you are very bumpy now. Maybe it is because there are still minor things not done in place, do not complain about fate, and more often think about where your differences are.

Over the past few years, Cui Yingjie's shoe and bar business has averaged an annual profit of nearly 150 thousand yuan.

In addition to doing their own work, the store also hired 3 teachers, each month costs more than 8000 yuan.

She also became a veritable female boss from a girl who had nothing else.

Cui Yingjie continues to learn relevant knowledge every day, and runs his shoes and business with diligence and kindness. She is full of confidence in the future.