Xintang Jeans Make The Whole Brand.

After more than 20 years of development, Xintang town in Zengcheng, Guangzhou has become the largest denim clothing production base in the whole country and even in the world.

Today, with the appreciation of the renminbi, the interest rate increase, the rising cost of raw materials and labor and other factors, the Xintang cowboy industry, which is mainly export oriented processing, suffers from a cold current. The profit margins of enterprises are further compressed.

Recently, the "Changshu Xintang cowboy Street project" was officially launched.

"Vigorously developing the domestic market can alleviate the impact of the international environment faced by the cowboy industry to a certain extent, and promote the new round of development of the cowboy industry."

Zhan Xueju, President of the Xintang chamber of Commerce, told reporters that in the future, Xintang Cowboys will be stationed in the major provincial capitals and clothing trade centers of big cities with the overall brand image.

Although 60% of the country's denim garments are produced in Xintang and 30% of the country's export denim garments are moving from Xintang to the world, Xintang's huge cowboy town is still in the cold. Despite the establishment of a series of specialized production bases for design, processing, production and manufacture, the denim clothing enterprises are making their own decisions, and the popularity of Xintang denim clothing is gradually fading away.

"The international environment that promotes the development of industry by export orders is undergoing tremendous changes, and the profit margins of Xintang jeans industry are further compressed."

Huang Xiaojie, director of the Zengcheng Municipal Bureau of Commerce and industry, believes that the Xintang cowboy industry will usher in a pformation in the face of many challenges.

What is even more serious is that the "Xintang Cowboy" trademark was registered two years ago.

"It is still in the public notice period of two years, and the chamber of commerce is actively appealing."

Zhan Xue Ju said that according to the relevant laws and regulations, it is not difficult for Xintang to recapture the trademark registration right. This matter has been highly valued by the Guangzhou Municipal Bureau of Commerce and industry.

At present, the Xintang chamber of commerce is preparing to establish Xintang textile and garment industry association.

"As soon as possible to change the situation of sales decline is imminent."

Zhan Xue Ju expresses.

It is reported that the Zengcheng municipal government and the Xintang town government have launched the strategic plan of "Xintang cowboy Street".

That is to say, the regional brand of "Xintang Cowboy" is the banner. The top 50 cowboy brands in Xintang are stationed in the mature market of clothing trade in all major provincial capitals or large cities in China, and they are unified planning, unified logo and unified style.

The first station to enter the country is designated as the distributing center of clothing wholesale trade in East China -- Changshu clothing city, Jiangsu.

"This is a good start."

Zhou Tiansheng, Secretary General of Guangdong Textile Association, said that since the Xintang cowboy was awarded the Chinese denim garment town by the China Textile Industry Association in 2002, the cowboy garment industry chain has been basically improved and the overall scale is available. Now, under the promotion of the local government, the brand awareness of the cowboy factory has awakened. Under the impetus of the overall brand effect of the Xintang cowboy, the Xintang cowboy industry will be renewed with new vitality.