Contemporary Children'S Clothing Pursuit Of Quality And Personality

The modern mall is located at the entrance of Zhongguancun, Haidian District, Beijing, where its geographical location is superior, and the consumer groups covered are mostly highly educated.

In order to achieve this goal, the mall has worked hard for many years to improve the market environment, brand quality and service quality, so that consumers can enjoy the process of consumption.

For the upcoming Olympic Games, the modern shopping mall began deployment 3 years ago. The 24 hour service hotline, the price tag in Chinese and English, one-stop return are all measures implemented by the modern mall.

As the first shopping center in Beijing to set up a "reception center for foreign guests", we have a comprehensive Olympic service reception system, which can provide volunteers of various languages, such as Britain, France, Russia, Japan and Italy, throughout the whole shopping mall.

Treat VIP customers in the mall, mall and customer representatives for one to one purchase service, and improve the overall competitiveness of the mall in detail and service.

Middle and upper class children's clothing is one of the most important clothing categories in the contemporary shopping mall.

Wang Songtao, director of the three Department of commodity operation Department of contemporary shopping mall, told reporters that the sales of children's clothing in the contemporary shopping mall are improving every year.

Because most of the target consumer groups in the mall are teachers of universities in Zhongguancun and white-collar workers in nearby high-tech companies, their cultural level and quality of life directly affect their shaping of children, which, of course, includes helping children establish their dress styles.

Therefore, in addition to rational consumption, it is also a common feature of a group of parents to maintain the unity of style when choosing clothes for children.

This determines the brand of middle and high class children's clothing, that is, the brand with the same quality and personality, and becomes the main selling brand in the contemporary shopping mall.

It is understood that in contemporary sales of children's wear brands in addition to Adidas and Nike, there are a series of adult clothing extension brands, such as ELAND KIDS, ELLE KIDS and so on.

ELLE was introduced by the modern mall in 2007, and even after its introduction, it has reached the sales volume of more than ten million yuan per month. This fully proves that the contemporary shopping mall highly meets the needs of the target customers group in brand selection.

With regard to the homogenization competition of children's clothing, Wang Songtao said that because of the low entry threshold of children's clothing market, some brands could also produce products by copying other brands in the absence of independent research and development capabilities. Moreover, the profits of children's clothing were lower than that of adult clothing, which led to the development speed of children's clothing was not adult fast. It was at a relatively primary stage of development, and the maturity of brand culture and brand characteristics could not be compared with that of adult wear.

However, more and more children's clothing brands begin to pay attention to the cultural construction of the brand, and carry out brand promotion through public welfare activities.

The contemporary shopping mall is concerned about children's clothing brands that have potential for growth, build solid corporate culture and enhance the quality of products, and hope to achieve mutual promotion and growth through cooperation.