Pu Yuan Sweater Seeks To Break Through 20 Million Yuan

Why does "Pierre Cardin" obviously produce in the Pu Yuan, but it has to be shipped to the Shanghai Songjiang OEM and then hit the "origin: Shanghai" to enter the major shopping malls?

Why are the more than 3000 sweater enterprises in the town selling more than 20 million yuan a year?

As the biggest sweater market in the country, how to deal with the risk of cake being partitioned?

Since the beginning of this year, Pu Yuan, a famous sweater and rich sweater, has gone through rounds of discussions on how to seek new leaps and bounds through entrepreneurship and innovation.

Recently, reporters came to the investigation with these questions.

Industry development calls for "leader"

Woolen sweater is the symbol of Pu Yuan.

The sweater clothing from here to the whole country reaches 600 million, and production and sales account for more than 60% of the total amount of the country. The correlation between Pu Yuan and woolen sweater is closely related to "3 70%": 70% of the enterprises in the town are engaged in the production and processing of sweaters, 70% of the urban and rural labor force is engaged in the sweater industry, and 70% of the income of urban and rural residents come from the sweater industry.

"Behind the brilliant sweater of Pu Yuan, there is" bottleneck ", do not believe it?

Look at the sweater business here, though many, but it is not strong enough, and the annual sales volume is more than 20 million yuan. "

Ye Songhai, general manager of Jiaxing Ding Kun Clothing Co., Ltd., said he had discussed this problem with the town leaders many times.

"Pu Yuan sweater enterprises are neither willing to call others" boss ", nor do they have the ability to be" boss ". We see that the surrounding businesses are almost the same size here and feel good.

An unnamed business operator told reporters that these years, the development of the sweater sweater industry is relatively balanced, and this balance is easy for enterprises to have a self-contained mentality.

"Actually, what we really lack is a leading enterprise that can lead us to a new road."

Zhu Laisheng, general manager of Zhejiang lashen cashmere dress Co., Ltd., said that after more than 20 years of sweater business, the business grew bigger and bigger, but there were more and more confusion. "I hope the government can support several industries leading enterprises to lead us through."

Regarding this, Zhu Mingjie, Secretary of the Party committee of Pu Yuan Town, said: "there is a spectacular waterfall if there is a fall. If we want to develop leaps and bounds, we must break the existing equilibrium development pattern. We must cultivate the industry's" leader "to stimulate the sense of crisis in the development of enterprises and stimulate the desire for innovation and development of enterprises.

Stimulate and protect enterprise's innovative passion

The development of enterprises is inseparable from innovation. However, in the survey, reporters found that because of the fear that the innovation achievements were copied and copied, the sweater enterprises in Pu Yuan generally showed innovative desire, but there was no passion for innovation.

"Sweater technology content is low, it is difficult to define the good and bad, you put 37 hair into 55 wool, customers are also very difficult to discern."

Ye Songhai talked about the innovation experience of enterprises. He was somewhat helpless. "I spent a lot of money on the introduction of" baslan "technology from Australia, and it didn't take long.

We pay the price of innovation, but we can not get the return of innovation.

If the sweater sweater enterprises want to expand, they will have to start from protecting intellectual property rights.

Ye Songhai's view has been recognized by many sweater enterprises.

They said, "in the past few years, you have developed a new model today, which is second days full of streets. This is a common phenomenon.

The copy of the style, the nouns of the raw materials, and the brand names take the similar route.

Sometimes it makes you feel helpless. "

However, in Zhu Laisheng's eyes, the above problem is attributed to the shortage of talents.

"Counterfeiting is not the biggest bottleneck of industrial development. The key is that our sweater enterprises lack innovative talents."

Zhu Laisheng told reporters that Pu Yuan woolen sweater enterprises mostly started with couples shops to solve the problem of food and clothing.

With the increase of enterprises, the shortage of talents in management and design is becoming increasingly apparent.

"For my company, sales amounted to about 30000000 yuan last year, but everything was done by my wife and me."

As the saying goes, planted phoenix trees, Phoenix habitat.

How to optimize the environment, attract talents and improve the soft strength of comprehensive competition is the first thing that we should think about in the innovation of the enterprise.

Zhu Mingjie said, "through strengthening communication and exchanges with enterprises, we should jointly explore a platform for speeding up breakthroughs, so that both the government and enterprises can understand: how to look at past achievements, what to do with the current problems, and how to do the next development.

If we can guide enterprises to break through the predicament of annual sales of 20 million yuan, to some extent, it will enable Pu Yuan to achieve a new leap in industrial development.