2008 China Yangtze River Delta Garment Industry Development Summit Held Successfully In Shanghai
In recent years, China's clothing industry has been affected by factors such as international textile barriers, subprime mortgage crisis, weak dollar, appreciation of RMB, rising oil prices, rising raw materials, industrial structure adjustment and international capital penetration and control. Many enterprises have closed down due to capital problems, and the profits of most garment enterprises have dropped to below 5%. The development of China's garment industry is facing severe challenges.
Under such a severe situation, sponsored by the three sides of the Chinese Economic Research Institute, the Jintan Municipal People's government and Jiangsu Vanward International Trade Co., Ltd., sponsored by the Shanghai apparel industry association, the Jiangsu garment industry association, the Zhejiang garment industry association, the new Shanghai business Century Forum, the Jintan Garment Association, the Jintan City Economic and Trade Bureau, the Jintan Women Entrepreneurs Association and the Nanjing Changzhou chamber of Commerce, the clothing store magazine, Shanghai University of Engineering Science, the Shanghai Erik Human Resources Management Consulting Co., Ltd., together with the Ying Ying Kai Mdt InfoTech Ltd and the national strategy marketing agency, the China Yangtze River delta Garment Industry Development Summit (hereinafter referred to as the forum) was successfully held at the International Conference Center in April 26th.
Cao Zelin, President of the Chinese Academy of economic research, vice chairman of the Standing Committee of the Pudong New Area people's Congress of Shanghai, Wu Da, vice chairman of the China Garment Industry Association, Jiang Hengjie, vice mayor Li Lin of Jintan, Dan Guoyan, Deputy Secretary General of the Organizing Committee of Shanghai clothing Culture Festival, Su Changming, chairman of the global garment network, director of Changjiang Yuhong, director of the Jiangsu Vanward business city limited, and 300 experts and scholars from the industry and the steering group of the enterprise attended the forum.
At the forum, Cao Zelin, the president of the Chinese Academy of economic research and Li Lin, vice mayor of Jintan, and other leaders and industry elites discussed and discussed the problems of China's apparel industry chain upgrading, development strategy, brand upgrading, and new business model, and the combination of their own in-depth discussions and discussions from different angles, playing a positive role in promoting the new round of industrial pformation and development of China's garment industry.
Cao Zelin, President of the Chinese Academy of Sciences, pointed out that in the clothing business, the healthy development of the multi polarization brand in the garment industry requires the smooth link between the clothing industry and the clothing business.
The evolution and stereotype of clothing business development and business channels, and the degree of maturity, play a key role in the development and business exchange of clothing brands and garment enterprises.
In modern logistics, with the integration of China and the global economic integration, the competition in the garment market is further intensified. The traditional distribution mode of goods gradually can not meet the needs of garment enterprises, and modern business logistics has begun to be concerned.
How to integrate the supply chain system and establish the modern logistics management mode of "small batch, multi batch and quick shipment" determines whether the garment enterprises can directly and effectively expand the profit space.
Nowadays, there are many ways of logistics distribution, so it is a task that Chinese garment enterprises need to solve to choose the logistics distribution mode suitable for their own enterprises so as to improve their operation efficiency and reduce their cost, thereby enhancing their core competitiveness.
Li Lin, vice mayor of Jintan, said that Jintan is a famous cultural city in the south of the Yangtze River with a history of more than 1300 years. It is closely spaced with Shanghai and Nanjing. It has been combined with Suzhou and Wuxi to form the Suzhou Wuxi metropolitan area. Its location is superior and its economic development is swift and violent. It is a hot area of industrial pfer and capital accumulation in the Yangtze River Delta.
The theme of this forum is "differentiated breakthroughs in clothing channels and commercial real estate". The purpose is to enhance mutual understanding and friendship among the people of the Yangtze River Delta, promote communication and cooperation between the government and garment enterprises, and promote the integration and upgrading of the apparel industry chain.
The director of Jiangsu Vanward commerce and Trade Co., Ltd., director of the Yangtze River Yu Hong, gave a brilliant speech on the new business model of China, and pointed out that there are only two formats in China: wholesale stores and retail stores. This is very bad for shaping the brand image of the enterprises, nor is it conducive to the growth of product sales.
According to statistics, the first and second tier brands of clothing enterprises in China have up to 100 billion RMB yuan for their shelves, broken codes and inventory products. They need a more scientific and reasonable way of handling, so a new business model is needed in the society.
In view of these points, Jiangsu Vanward International Trade City, drawing on the advanced experience of Europe and the United States, combined with the local characteristics and the core competitive advantages of Vanward International Trade City, has carefully developed a suitable local business mode, the most attractive orter shopping mall in the Yangtze River Delta, integrating the concept of "shopping" and "Park". Its characteristic is the "famous + discount + environment" business mode, focusing on the perfect combination of three brands, namely, brand merchandise, shopping environment and discount sale.
Through the first line brands at home and abroad, the two or three line famous brands have settled in Vanward orter shopping park, so that "brand family" can find more elegant products at the most affordable prices in the elegant shopping environment.
Relying on the excellent environment of "Jintan is China's export garment manufacturing city and the international sourcing base of China's garment industry", Vanward has created a new fashion business that can provide a comprehensive apparel industry chain.
This forum is not only a feast for the upstream and downstream enterprises, manufacturers, etc., but also script src=>
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