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Sijiqing Garment Trading Center Wins By Misplacement

2008/4/30 14:05:00 19

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Sijiqing Garment Trading Center Wins By Misplacement.

In the second half of this year, China Sijiqing garment trading center will be officially opened in Hangzhou, and a modern garment trading center with "specialization, branding, scale, human culture and ecology" will be born. It will become the largest garment trading center in East China.

As the Hangzhou and Jianggan District "11th Five-Year plan" project and the key project of Zhejiang Province, the China Sijiqing garment trading center is located in the sub center of Hangzhou, Xiasha and Jiu Bao blocks, and the East Hangzhou economic and Technological Development Zone, the South Hangzhou Hangzhou urban express road Desheng road and Hangzhou long way passenger pport center (planning and construction of the subway line 1 station), the West Shanghai Hangzhou Ningbo Expressway, the North Hangzhou Ring Road, with a total area of 5000 mu.

The first phase of this year's project is about 500 thousand square meters, which is made up of 5 trading blocks. They are: Huamao shoe city (B1 District), the fashionable women's wear Plaza (B2 area, hereinafter referred to as the big ones), Hangzhou Jiu Bao boutique clothing city (B3 District, hereinafter referred to as Jiu Bao), Hangzhou International Garment City (C1 District), and Hangzhou Sijiqing clothing market (C2 area, hereinafter referred to as Sijiqing).

Each trading block adopts dislocation competition in order to seek a win-win market.

In the second half of this year, China's garment market carrier, Sijiqing garment trading center, will officially sail.

Sijiqing leads fashion populace

"We very much agree with the 8 words put forward by mayor Cai Qi in the foundation laying ceremony of the Sijiqing trading center in March 29th last year, which is the correct positioning of our big market and the direction for our future development.

Zhu Huiliang, general manager of Sijiqing fashion group, told reporters in an interview with the market Herald.

Sijiqing Garment Group has been committed to the construction and development of the professional clothing market for 20 years.

The Hangzhou Sijiqing clothing market with a total construction area of 120 thousand square meters and a total investment of 600 million yuan is a market segmentation and interdependence with the old market. The old market is located in the urban area. In the future, it will take the order of the window as the main form and take the middle and high grade and fine quality route. The new market of the nine fort will inherit the tradition of "the first street of Chinese clothing" - the Sijiqing garment market in Hangzhou, and mainly rely on the middle and low-grade clothing, so as to make the fashion popular. While strengthening the external radiation and constantly improving the functions of the modern market, the new and old market will be misplaced in the same time. Based on the local situation, the Sijiqing market will become more popular.

Zhu Huiliang, general manager of Sijiqing clothing group, said that the eastern Hangzhou city's garment industry has a good foundation. The booming development of Hangzhou's Sijiqing garment market has created a good business atmosphere for Hangzhou's clothing industry, plus the unique geographical location. All these have enabled the four seasons Qingdao market to have the conditions to assume the important responsibilities of the garment industry, and are expected to build the largest clothing trading center in the country and the cooperation platform for the low-end clothing products at home and abroad.

To achieve this vision, the market organizers start with the layout design of the market, and create "no dead end" market through 4 main gates and 52 elevators, so that each booth is adjacent to the elevator to facilitate business customers.

At the same time, in order to ensure the quality of operators, the four seasons Qingdao market also set up a threshold in attracting investment, and only accepted mature operators who have certain clothing sales experience to register and receive high deposit.

Zhu Huiliang said: "on the one hand, we can screen out most of the immature merchants, and on the other hand, we will eliminate the phenomenon of fried shops."

In order to improve the overall utilization rate of Sijiqing's clothing market, the market organizers have made reasonable plans for the market operation layout.

The 1 and 2 floors are 9 square meters of standard stalls, respectively operating local processing clothing and Guangdong clothing, 3 to 5 floor is especially for the clothing business and brand clothing regional agents prepared for the 30-300 square meters of the big opening, easy for them to carry out brand display and new product release.

Zhu Huiliang is very optimistic about the development prospect of Sijiqing's clothing market, and even describes it with "unlimited value". He said this is a development opportunity with more opportunities than challenges.

Fashion women's wear Plaza serves women only.

"The world of women, the world of women's clothing."

This is the positioning description of the market by Zhong Jianwen, chairman of Hangzhou Fashion Plaza.

"Tai you" has a total construction area of 54 thousand square meters, investing 300 million yuan, specializing in women's business.

According to the plan, the market 1, 2 main boutique ladies wear, 3, 4 floor main Korean women's clothing, 5 floor for the brand exhibition center.

Revitalize a market requires not only a clear market positioning, but also an excellent business philosophy.

Zhong Jianwen wants to create the brand image of women's Fashion Plaza through the 3 words: "fine, thin and dedicated".

Fine, that is, select operators.

The "big" business is mainly aimed at local merchants who conduct brand agents in Hangzhou or engage in wholesale clothing business.

Zhong Jianwen believes that only those who have a certain foundation in the clothing market of Hangzhou can rapidly promote the development of new markets, and the low mobility of local businesses will also help maintain market stability.

At present, investment and business selection has been completed by about 80%.

As a "great" one, the Han style clothing wholesale center includes more than 80% of korean wholesale clothing dealers in the wholesale market of Sijiqing. Among them, half of the large operators of Korean clothing in Hangzhou market have entered the "big business".

Fine, that is, market segmentation.

In order to facilitate the purchase of goods from traders, "big" will divide the commodities in different categories in the market, so that it is convenient for management and orderly operation in the market.