Jiangsu Business Fair Success, New Products, New Market Highlights

At the 103rd session of the Canton Fair, which has just been concluded, our export products not only make foreigners look fresh, but also sell well and get more orders.

The Guangzhou Fair has a total of 3 billion 580 million US dollars order, from the total to last year's Autumn Fair is basically flat, but a careful analysis can find a lot of changes.

From the market perspective, the European Union, the United States, Japan and China's Hong Kong and Macao markets were basically flat, with the US and Japanese markets falling, but the emerging markets in Eastern Europe, Latin America, Africa and Oceania grew strongly. Latin American turnover increased by 75.8%, Africa increased by 62.7%, and Oceania increased by 60.7%.

At the same time, many enterprises are rewarded with new products.

No matter what products, as long as there are new styles, new designs, new processes and new functions, they will win the game and become the hot spots pursued by foreign buyers.

At this Canton Fair, our province's large foreign trade enterprises have been active and innovative, with a total turnover of US $1 billion 400 million.

The SOHO group has launched eight series of 2009 spring and summer women's fashions, fashion casual women's wear and home clothes. There are more than 1500 new styles of clothing. The Kaiyuan Group's rubber shoes are ingenious, and all the rubber shoes and cloth shoes made of series and fashion are all favored by foreign businessmen.

The clothing made of metal wire fabric in South Tai clothing company has the function of memory, and foreigners can't help it. The paction price is more than 15% higher than that of the ordinary clothing.

A "cool hat" that can be said to be displayed by Yangzhou Everbright foreign trade company integrates many factors such as digital, communication, audio-visual products and fashion trends, so that digital communication and audio-visual products have a fashionable coat, and hat function has also been expanded unprecedentedly.

On the first day of the exhibition hall, the salesmen received more than 50 businessmen and traded $400 thousand.

This product is from high temperature 500 degrees Celsius to -20 degrees Celsius. It is not easy to break through hot and cold. It can be used in induction cooker or on open flame. More importantly, after special treatment of pigment and glaze water, it will not overflow hazardous substances and pass CE, UPC certification.

After a detailed understanding of the product's performance, a California businessman in the United States repeatedly said, "OK, the most traditional thing is combined with modern technology and is very creative."

For this new product, the intention was $about 3000000.

A person in charge of the Changzhou Municipal Foreign Trade and Economic Cooperation Bureau said that they had several exhibitors to participate in the exhibition. "Jun Rong" group changed the product positioning of the public in the past, and made use of 4 stalls to launch a series of high-end bags for the European and American markets. The two phase opened the hall and attracted many merchants.

On the contrary, several other companies selling low price and OEM processing have been sitting on the "cold bench" even though they have "lowered their prices".

New is an effective way to raise pressure on selling and digestion costs, and also an important strategy to ensure export market share, especially in Europe and the United States.

Our foreign trade enterprises should get more enlightenment from the Canton Fair.