Business Opportunities In The Context Of Olympic Games
2008 is the Olympic year of China, which is a golden opportunity for both Chinese society and Chinese enterprises. The Olympic Games in Beijing are just around the corner. The discussion on Olympic topics is unprecedented. The clothing industry is no exception.
In March 26th, on the eve of the annual China International Clothing and fashion fair, an Olympic themed "sports, economy and development" and "Mi Huang cup Chinese clothing brand strategy development seminar" were held at the VIP Hotel, Beijing. The seminar was sponsored by the China Textile Industry Association Information Center, the exclusive co operation of the Zhejiang Mi Huang cashmere Limited by Share Ltd and the China Apparel Press. The seminar was strongly supported by the China Apparel Association, the China knitwear industry association, the China Wool Textile Industry Association and the China National Business Information Center.
What are the deep feelings of enterprises and designers participating in the Olympic Games? What are the new perspectives of Olympic marketing? What issues should be paid attention to in Olympic marketing? What inspiration does the Olympic Games own mode of operation bring to the operation of enterprises? Around these hot topics, experts and representatives from various industries launched a heated discussion.
Representatives from major shopping malls in Beijing Xidan shopping mall, Guizhou Friendship Center, urban and rural trade center, Renaissance commercial city and representatives of nearly 10 enterprises also attended the seminar.
List of participants: He Jihai, President of China Federation of Commerce
Yang Jizhao, Secretary General of China Textile Industry Association
Yang Shibin, chairman of China knitwear industry association
Peng Yanli, chairman of China Wool Textile Industry Association
Sun Huaibin, director of information center of China Textile Industry Association
Wang Yao, director of China National Business Information Center
Tong Zhiqi, President of China Fashion newspaper
Secretary General of China Consumer Association Wu Gao Han
He Yang, Professor of Beijing Institute Of Fashion Technology
Wu Jinhai, chairman of Zhejiang Mi Huang Cashmere Group Co., Ltd.
Li Jianhua, CEO of China Wan Shi Li group
Topic 1: where is the difficulty of Beijing Olympic uniform design?
All elements are well regulated, including patterns and styles. At the same time, it is very difficult to design uniform that is consistent with the Olympic spirit, but also has the function of identifying and prompting, and at the same time is very beautiful.
The main pattern is simple, but it is very difficult to use.
He Yang: the overall image of the Beijing Olympic Games includes the Olympic rings, China India, Fuwa and so on. All the landscape elements will be used in the venues. Olympic uniform is the brand image of the International Olympic Organizing Committee. It is an important part of the overall landscape image of the Olympic Games. The design of the Olympic uniform needs to make full use of these elements, and at the same time, it can reflect the characteristics of the host country.
Beijing Institute Of Fashion Technology has undertaken the design of the Beijing Olympic torch bearers, Olympic events, Olympic volunteers and referees' uniform. I have participated in this process and I have learned a lot.
At first, I was very excited when I received the design task and thought that I could finish the design very soon. Later, it was discovered that this is actually a particularly difficult task, which is much more difficult than designing and designing products by oneself.
The design of Beijing Olympic uniform has many specifications. All the elements are well regulated. For example, the pattern is the auspicious cloud chart, the style is the T-shirt pattern, so it is very difficult to design the uniform that matches the Olympic spirit, but also has the function of marking and prompting, and at the same time is very beautiful. If it is an ordinary brand, there will be a relatively clear target consumer group, and it will be easier to design. But for the Olympic uniform, it is worn by people of different races, ages and bodies. It is very difficult to ensure that they wear nice clothes and make it easy for them to identify the Olympic costume with Beijing characteristics.
The main pattern of the uniform of the Beijing Olympic Games is Xiangyun. This auspicious cloud chart has the intention of Han and Tang Dynasties, the pattern is very ingenious, is also very perfect. It pays great attention to the balance relationship of the pattern itself, and reveals the strength of rigidity in softness. This feeling is a bit like Chinese Taiji. This pattern looks simple, but it works very well.
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