India Arvind Brand Signed Exclusive Agreement With Hartmarx
The Arvind brand of India Arvind Textile Factory Limited has announced that the company has signed an exclusive agreement with the Hartmarx company of the United States.
As part of the agreement, Arvind brand will gain the exclusive right to design, wholesale and retail Hart Schaffner Marx, Pierre Cardin and Sansabelt brand in India. Hartmarx is a global brand and enjoys a high reputation in men's wear.
Hartmarx is the largest men's suit suit company in the United States, accounting for 40% of the American suit market.
The company currently operates more than 35 brands, some of which are independent brands, others are licensed brands.
The company's service goal is young, ambitious and thoughtful contemporary man. Hartmarx provides men with a range of formal dress including traditional American style suits through their own trademark brands, such as Hart Schaffner Marx, Pierre Cardin and Sansabelt.
Arvind brand will initially introduce 3 logo brands, Hart Schaffner Marx, Pierre Cardin and Sansabelt in the India market. However, more Hartmarx brands will be introduced at any time.
Arvind brand chief executive Mr. J Suresh said, "we attach great importance to this opportunity.
Our cooperation with Hart Marx will definitely help us improve our position in the men's wear market.
Pierre Cardin:50 for many years, Pierre Cardin is one of the most advanced fashion reformers in the world. It has been recognized more widely in the world than any other designer.
In 1959, Pierre Cardin launched the revolution as the first female fashion designer in the fashion industry, and launched a revolution in the fashion industry. In 1960, a brand licensing system was adopted.
Sansabelt:Sansabelt is one of the best-selling brand trousers in the United States. It changed the way men buy pants.
The brand has its own patent.
Some of its characteristics make Sansabelt one of the best selling long pants brands in the US, Canada and Mexico.
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