"Pioneer Asia" Promotes Asian Fashion Rise

Asian Fashion rise to usher in opportunities

At present, Asia has become the most dynamic region in the world economic system, and the global economic center has begun to turn to Asia.

In 2007, the process of economic regional cooperation and integration continued to accelerate. To a certain extent, the Asian economy continued to play a "locomotive" role in leading the world's economic development.

In 2008, Asian emerging market countries, represented by China, will become the new engines of the global economy. The Asian economy has entered a new era full of opportunities and vigorous development.

Against this background, regional cooperation in Asian fashion industry has been developing in recent years, which has injected new impetus to the Asian fashion industry.

More than half of the foreign trade in the Asian fashion market is carried out in the region. This fully demonstrates that the new cooperative relationship between the Asian countries' fashion industry is mutually beneficial, complementary, mutually supportive and interconnected, and has been gradually strengthened.

The Asian market has provided the soil for the growth of Asian brands. The realization of "win-win cooperation" in Asian fashion industry has become the consensus of Asian countries and regions in the fashion industry.

Therefore, as early as March 25, 2007, the Asian garment industry alliance, initiated and organized by the China Textile Industry Association, was established in Beijing.

The establishment of the alliance aims at focusing on and maintaining the common interests of Asian apparel industry, promoting information exchange among industries, strengthening bilateral and multilateral cooperation, and promoting the common development of Asian industries and markets.

In November 22, 2007, the second Asian dress convention was held in Mumbai, India.

At the meeting, Du Yuzhou, chairman of the Asian garment industry federation and President of the China clothing association, pointed out that the current Asian garment industry has entered a stage of pformation and upgrading. Asian countries urgently need to increase their value through technology, brand and marketing capabilities, thus promoting the upgrading of the whole industry.

He called on all Asian countries to further open up the market, enhance exchanges, and actively carry out more mature activities such as exhibitions and forums, so as to promote bilateral and multilateral cooperation and achieve win-win results and development in the context of world economic globalization.

In recent years, as Asian brands and Asian designers have become famous in the world fashion stage, the value of Asian fashion industry has been affirmed by the whole world.

The rise of Asia's fashion rises

From July 7, 2008 to 9, a "avant-garde Asian" event jointly organized by China Textile Industry Association, China Textile Association, China International Trade Promotion Committee textile industry branch, Macao Asian Union Exhibition and exhibition company, Beijing Fashion Exhibition International Exhibition Co., Ltd., New Silk Road Modeling Agency and Beijing Sheng Shijia International Culture Development Co., Ltd. is about to start in Macao, China.

Organizers of the event said that the China Textile Industry Association and several Chinese fashion industry associations jointly organized the "pioneer Asia" campaign to focus on the best fashion brands in Asia, fashion designers, fashion culture, creativity, technology and ideas, to publicize Asian personalities, to highlight Asian fashion, to reflect Asian culture, to reflect Asian values and to focus on Asian growth.

According to the introduction, avant-garde Asia, as the top Asian fashion event, is located in the most high-end fashion industry in Asia, focusing on the cultural and commercial value of Asian brands, serving the present and looking forward to the future.

"Pioneer Asia" will adhere to the market orientation, inclusiveness and comprehensiveness, take innovation and pioneering spirit as the core concept, and take sustainable development as a program of action to attract and focus international attention.

All these make "pioneer Asia" undertake the mission of advancing continuously, and should be the organizer, disseminator and promoter of Asian fashion.

As the "organizer" of Asian fashion industry, "pioneer Asia" will create a public integrated platform for Asian fashion, promote the development of Asian fashion industry, integrate Asian regional industrial resources, and promote the cooperation and development of Asian fashion industry.

As the "disseminator" of Asian fashion industry, it is also a panoramic display platform for Asian fashion. It focuses on the best fashion brands, fashion designers and fashion concepts in Asia, enhancing the value of Asian brand clothing and becoming a springboard for regional brands to go global.

As a "promoter" of Asian fashion industry, we need to open up an Asian brand consumer market as a means to enhance and re create Asian brand values, so as to create a new way of life to lead consumers and create a better life for consumers.

For the choice of the venue, organizers believe that "avant garde Asia" is the most suitable place to locate in Macao.

He said that Macao has a unique geographical advantage; the open cultural environment paved the way for the fashion industry; the highly open economic atmosphere, intensive international economic and trade network, unique free port status and unique independent customs area policy, these incomparable business environment make it a member of the Asia Pacific region with great activity and development prospects.

In terms of government support, the central government's "11th Five-Year plan" clearly pointed out that vigorously developing and supporting the relevant policies of Macao's service industry has made Macao a focus of the Asian economy.

At the same time, Macao's perfect exhibition infrastructure and high-quality conference and Exhibition supporting facilities provide a solid foundation for "settling down" in Macao.

Five fashion activities to build a three-dimensional platform

According to introducing, this "pioneer Asia" includes five major activities, including "Asian fashion show", "Asian fashion fabrics Exhibition", "Asian Fashion Week", "Asian Fashion Forum" and "Asian model award ceremony".

At that time, the elite of Asian fashion industry will be gathered to provide the fashion elite with stage and space for personality display and wide exchange.

Among them, Asian fashion show will be Asian brand.

It is reported that the first exhibition scale reached 13000 square meters, exhibiting 100 brands.