Adidas Adidas Brand Story

German sporting goods manufacturer is a member of Adidas AG.

Adidas, named after its founder Adolf Dassler (Adolf Adi Dassler), began manufacturing footwear products in 1920 near Nuremberg's Herzog Olah (Herzogenaurach).

In August 18, 1949, it was registered under the name of Adidas AG.

Adidas's clothing and sports shoes design can usually see 3 parallel bars, and its logo can also be seen. The 3 strips are Adidas's characteristics.

Adidas was originally opened by two brothers, and after splitting up, Adolf's brother Dassler (Rudolf Dassler) opened a rival sports brand Puma.

In 1948, the founder of Adidas, Mr. Adi DasslerDassIer, composed of the first three letters of his name ADI and her surname (Dassler), made "Adidas" as a commodity brand and applied for registration. The three line of Adidas came out the following year.

The founder of Adidas, Mr. AdiDassler, is a German with athlete status and shoemaker skills.

Because he was fully aware of the needs of the athletes, he had exquisite workmanship and invention genius; so in his life, he invented more than 700 kinds of sports related patent products, and then created the adidas sporting goods kingdom.

Mr. Dassler began to make sneakers in 1920. After that, athletes from all over the world wore the sneakers made by Mr. Dassler to win the Olympic Games. His fame gradually began to rise in the international sports arena.

In 1972, Adidas launched the widely used tri leaf trademark, which is widely used in clothing accessories.

The success of Adidas owes much to the marketing and Mass Communication Talents of Mr. Dassler's eldest son HorstDassler.

Horst learned the importance of promotional activities to build a sports brand image. He attended the Olympic Games in 1956 in Melbourne, Australia, and promoted the adidas brand. His innovative ideas made him the founder of modern sports marketing.

With the continuous establishment of the global marketing network, Adidas is playing a more and more important role in the sporting goods market.

In the world of sporting goods, adidas has always represented a special status symbol, which is called "the three line of victory".

Since its establishment in 1948, adidas has helped countless athletes to achieve good results.

Therefore, Adidas can also be regarded as the best example of people's trust and respect.

Adidas Adi Dassler herself is not only a skilled shoemaker, but also a sports sportsman. His dream is to design and make the most suitable sneakers for sportsmen.

Under this concept, Adi Dassler designed the first pair of sneakers in 1920. Because of his constant research and development, his sneakers were loved by many top athletes, not only in the Olympic Games, but also in the sports arena.

In the affirmative of all walks of life, Adi Dassler founded the adidas brand in 1948, and made many years of experience in shoemaking, and made use of the three sides of the shoe line to make the sneakers fit the athlete's foot type into the new shoes. So the first pair of adidas shoes with three lines were presented to the world in 1949.

From then on, people constantly saw the victory picture created by the "three lines of victory" on the playground.

Especially in the world football arena, adidas has received no support from any sporting goods manufacturer.

Especially when Adidas released the first pair of spikes, it was also supported and loved by top football players. More than 80% of the players in the World Cup held in West Germany in 1974 were able to know the power of Adidas in the world football match when they chose Adidas football shoes.

In the 1998 World Cup in France, the landlord France played a super level strength with the superior performance of Adidas football shoes. It defeated the heroes and won the championship. The French football star Zidane won the title of 1998 world soccer player. It once again proved that the authority of Adidas's "three lines of victory" has been extended to this day.

In addition to football, Adidas also plays a role in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports.

The famous Anthony Walker and the most promising potential player Kobe Bryant at present are in the professional tennis arena. There are retired Swedish elite abbot, who once despising the group of women to dominate the back seat of Germany, "Yoro" Graf, and the "new British hope" that emerged in recent years, Henman, Russian girl, Anna Kournikova, and little girl Hingis who have just been snowing. On the baseball field, the New York Yankees and boxing arena, which won the 1998 professional baseball championship, have the greatest heavyweight boxer of this century. On the track and field, Adidas's reputation is extended from the Arthur Jonath in 1930s to the Donovan Bailey, the "Jonath" and "the". Many famous top sportsmen are impressed by the quality of Adidas: in the basketball hall NBA stars, once chucking for a moment, Jia Ba.

In addition, since the 1970 World Cup, Adidas has become the official sponsor of the official ball of FIFA and provides the ball for each subsequent World Cup.

Adidas has also sponsored many sports teams, such as some famous football teams and rugby teams, as well as the NBA alliance.

&n