Website Promotion Skills! Chinese Search Engine Promotes Actual Combat

First of all, please clarify the difference between search engine and classified catalogue.

1) search engine (Search Engine):

Through running a software, the software continuously obtains information of a large number of web pages through domain name scanning and various links on the network, and collate and sort according to certain rules, thus forming a database for inquiry.

Such sites (get information = = > > organize database = = > provide query) we call it "search engine".

The software used is commonly called "Spider", "Robot", "crawlers" and so on. The Chinese name is "search robot".

At ordinary times, when we check the site visit statistics, Baiduspider, Googlebot and MSNBOT in the "browser briefing" are the records left by search robot, representing Baidu, Google and MSN search robots respectively.

2) classified catalogue (Directory):

Through the "artificial way" to classify sites and build databases to provide queries, such sites are called "classified catalogues".

The "artificial way" here can be a complete manual, for example, there are special editors to check sites, decide whether to include them, or it can be included after you submit them step by step.

No matter "search engine" or "classified catalogue", the goal is the same: get website information, build database and provide query.

But the methods used are different.

Because search engine is automated by software, the capacity of its database is very large, and its query results are often inaccurate; while the classified catalogue is more accurate because of relying on manual classification, but the content of collection is very limited.

Usually we call these two categories "search engines", and many sites also provide queries based on these two ways.

In view of the current simplified Chinese Internet market, the influential search engines are mainly Baidu and Google. The classified catalogue includes Yahoo! China, Dmoz.org, Sina search, Sohu search and NetEase search. 3721, the Chinese search Union also has a good performance in the search market, and many other non mainstream classified catalogue sites can also bring huge traffic volume.

Before making the promotion, make sure your site has completed the following steps:

Site content construction has been completed, there is no "under construction" page and broken links.

The navigation system is clear, and please build the "sitemap" page, from which you can link all the columns of the site.

Unless the special needs, design is concise, do not pile up a lot of display skills FLASH, animation.

Now, step by step use of search engine and classified directory to start the promotion of the site.

1, registered search engine

For simplified Chinese websites, the two major search engines currently registered are Baidu and Google.

Although Google is almost synonymous with search in the world, Baidu keeps abreast of Google in the mainland market with its focus on the Chinese world, fast updating content, reasonable word order and market promotion.

The registration of Baidu and Google is completely free. Generally, only the home page address of the website is submitted. They will automatically come to grab all the content. In order to avoid some content because of the link, the search robot can not grab it, and can submit the address of the "sitemap" page as a supplement.

After the address is submitted, the site will appear in Baidu search within one to two days, and the time when it appears in Google is not very sure, because Google refreshes the database in about 30 days (this is called "Google Dance"), so the longest time may take a month, and the site you submit can be found in Google.

When the site is updated, it is necessary to manually submit updated pages to the above search engines to remind search robots to return visits, so that updates can be found in these search engines as soon as possible.

Once Baidu and Google are included, they can be found in Baidu supported Sohu and NetEase's page search and Google supported Sina page search.

2, registration classification catalogue

At present, the main classification catalogue includes the following sites:

Yahoo! Chinese search engine http://cn.Yahoo.com/search/

Dmoz.org http://Dmoz.org/Regional/Asia/China/

Sina search engine http://search.sina.com.cn/

Sohu search engine http://dir.sohu.com/

NetEase search engine http://search.163.com/

For Dmoz.org, it is not very well known to domestic readers. This is an open directory site, which is reviewed, added and managed by many part-time editors. This is similar to NetEase's site directory.

Because a large number of overseas search engines, such as AOL Search, Altavista, HotBot, Google, Lycos, Netscape Search, all call the classified catalogue of the site, so it is also very important.

In the above classified directory, Yahoo! China, Dmoz.org and NetEase provide complete free login. It needs to be included through manual review; Sohu search only provides free login for non-commercial organizations such as schools and enterprise organizations, and Sina search must be paid to record.

In the login process, you need to choose the category that is most suitable for your site, and fill in the relevant information of the site and the logged person.

3, 3721 real name and China search Alliance

3721 taking network real name technology as the breakthrough point, in addition to its real name users (browser installed plug-in users), it also cooperated with many sites. Its influence has surpassed many search engines. Following the Baidu and Google, the current 3721 cooperation sites are Sina, YAHOO, Sohu and China search alliance.

Although the registration of 3721 network names requires a certain fee, choosing the right keywords to register is worth the investment of 500 yuan / year.

The Chinese search union is actually a classified catalogue, but it appears in the way of alliance, and suddenly rises in the search market. Although its influence is relatively limited, it has certain development prospects.

At present, free login is also supported, and the directory site above? Script src=>