Performance Of The National Costumes And Costumes (Gregor)

The 2008 Olympic Games, which has attracted worldwide attention, has entered the countdown stage. Many elements containing Chinese elements have attracted worldwide attention.

The national costumes and costumes are a great gift to the Olympic Games of Beijing's ethnic costumes. We hope to take this opportunity to promote the Olympic Games and China's bright traditional culture to all the friends from all over the world, and let Beijing Olympic elements and traditional Chinese elements fill the warm atmosphere of welcoming the Olympic Games.

This event shows the new concept of Chinese clothing, which is launched by GE brand in 2008.

Cheongsam is a unique costume variety in China. It inherits a unique aesthetic concept of China, and is compatible with modern fashion. In the grand stage of the Olympic Games, it is also filled with the unique beauty of the oriental charm.

The concept of "Ge new Chinese" was put forward in keeping with the elements of traditional Chinese costume design. At the same time, it made bold breakthroughs in clothing structure and style design, making it more concise and more life oriented. At the same time, the essence of many traditional cultural elements was added to fabric, flower pattern and color, and the cultural connotation of clothing was increased. Many aspects of innovation made the fashionable dress of new Chinese style not only fashionable but also fashionable.

Embodying the Chinese philosophers' thoughts, the five major themes of the black and yellow, the symbol of auspicious and the Chinese red, have appeared in succession. They have become the colors and theme sequences of the display costumes, which embody the aesthetic performance of the new Chinese costumes in different scenes, and guide the audience to enjoy the display of the costumes with strong emotional colors. This greatly enhances the viewer's memory of the costumes. In the scene, Jiangshan, beauties, ancient porcelain and traditional Chinese paintings contain the melodious melody of the zither, the cave flute and the flute. Not only that, but this exhibition also changed the pattern of the regular fashion show. At the same time, it incorporated a story content into the fashion display, and ingeniously blended with the Olympic five ring logo color, and precipitated the blue and white blue with historical beauty.

Ge Ge has been relying on the unique style and tradition of the compatible design style, set off a "Chinese style" popular craze.

Today, the "grid" is constantly developing, and is determined to deepen the brand management. In addition to adhering to the unique design skills of "cheongsam", "Ge Ge" also aims at enriching the product category, optimizing the product structure, optimizing the quality of products and adhering to the "promoting Chinese culture, revitalizing the national industry and building an international brand".

In the past fifteen years, the products have been made into several series, such as senior dress, living dress, wedding dress, cheongsam and so on.

Sixty percent of the daily wear, twenty percent of the wedding dress, ten percent of the senior dress, ten percent of the cheongsam form its product structure.

In the process of formulating brand planning scheme, Ge Ge made a precise analysis of the brand positioning of "Ge". First, Georgia should combine the "Chinese elements" with "pop fashion" skillfully, seeking a balance between "artistic pursuit" and "market demand". It is not only the external expression of "Chinese clothing", but also pays more attention to shaping the internal "Chinese style".

Such a "Chinese style" reflects the unique charm of Chinese dress culture.

It must be: classical and fashionable, luxurious and simple, noble and elegant, introverted and passionate, dignified and leisure, traditional manual and modern mechanical production of natural blending.

On the basis of precise positioning, the brand image that GE hopes to create is to express rich international fashion connotation with a long national cultural symbol; to be self consistent and independent; not to "satisfy" fashion, but to "guide" fashion; not merely to copy the classics, but to create the "script src=>" in the interpretation.