70 Thousand Yuan To Open A Profitable Baby Clothing Store.

"Pick up fashionable cotton children's clothing and catch the eyes of parents on the eve of the off-season". On the 61 International Children's day, Miss Wang was busy receiving customers from the children's clothing store in four road, Gutian, and imparting her entrepreneurial experience: choosing a brand approved by parents, positioning it in 30-100 yuan sales, and investing only seventy thousand yuan to open a profitable baby clothing store.

Site selection + market segmentation

Miss Wang spent 38 thousand yuan in the pfer fee at the end of March to take over the 22 square meter shop, and spent ten thousand yuan on decorating. She spent the remaining twenty thousand yuan on fashionable goods.

The partner she chose was a sister who had just graduated from university and took her sister's diploma. Miss Wang got preferential treatment in many aspects such as business license, business tax and so on.

"For the 3-6 year old baby market, first of all, we must win the hearts of our parents". Miss Wang recognized fashion clothes, which surely can be "appetites" for the young parents, and stares at the sale of cotton products selling at 100 yuan in the summer and 30-70 yuan in winter. "The storefront is located in the densely populated areas, quality plus word-of-mouth is the best promotion". Miss Wang has a monthly rent of 2200 yuan, and the profit in the off-season is no less than 3000 yuan.

At the end of May, Miss Wang, who had already made the brand regional agent, continued to invest 120 thousand yuan, and opened the first chain store in Hankou Wanda Plaza.

"Although the rent is as high as 280 yuan / square meter, the second stores are specialized in infant clothing and supplies, and the market segments can earn more profits."

Increase revenue and reduce expenditure + seasonal sales

Miss Wang said that entrepreneurs should have a good grasp of the source of income and reduce expenditure.

The so-called "open source" is to increase the number of visitors.

The way she chooses is to spend money on high quality clothes, which will enhance the store's appearance and attract the attention of high quality parents. Secondly, customers can get a great deal of satisfaction through the sale of high priced "big discount".

As for "throttling", it is to let customers be immobilized and let customers once come back again. The common method is to discount and send gifts. Besides, the high quality of the receptionist is an important link. "Let customers feel comfortable and comfortable, especially in small shops."

According to Mr. Huang, director of a children's chain store in Wuhan, there are currently 8000 children's clothing products sold in the city. "The market has two off-season, and it is only a matter of time if we succeed in the two downturn each year."

Miss Wang said that she would carry out "special sales" activities during the Spring Festival every year, during the spring school year and from June to August, such as anti season differentiated sales, assault new products, real profits and other stationery, so as to win the hearts of small customers. "As long as the children are moved, parents pay to pay the bill is no more than usual."