Basic Search Engine Optimization Strategy

Why do some websites rank well on search engines, and some even find them? What is the secret? As the guidelines on free search engines say, there are five factors that you must bear in mind:

1, the content and theme of your website.

2, the number of key words per page.

3, the placement of keywords.

4, click volume.

5, the number of links.

1, search engine optimization strategy: website content

The actual content of the website is an important factor in your network optimization strategy.

If you want your website to be ranked in the search results, you must have practical content in your website.

Spiders of search engines are basically blind.

They can only judge the quality of your website by judging the quality of your website, not judging from pictures and Flash animations.

Having enough content in all pages to index the search engine is a basic need for a successful search engine optimization strategy.

It's easy to see why a website with little content is difficult to arrange.

When people look for information, they always want to find a website that contains many important information.

Naturally, web pages with richer content are much better than those with rich web content.

Every station owner who optimizes their website is remembered.

Don't forget to update your website.

Both search engines and visitors want to see relatively new information.

What does this mean? This requires you to collect a lot of information and focus on the changes in this field.

2, search engine optimization strategy: keyword density

There are usually hundreds of words on the web page, so how can the search engine distinguish which words are important words describing your website? The search engine will count the number of words on your page.

Those repeated words or phrases are considered to be more important.

Search engines use their algorithms to count the importance of each word in your page.

The ratio of key words to the number of pages is called keyword density, which is the most important factor of a search engine optimization strategy.

To get a better ranking, your keywords must appear on the page several times, or within the scope allowed by the search engine.

How can we know the density of key words in order to get a better ranking? It is very simple, as long as you search the keyword in the search engine that you want to optimize, and then statistics the density of the keyword in the first few websites.

Of course, there are many tools for statistical keyword density (which you can find on this site).

3, search engine optimization strategy: highlight keywords

Place key words in valuable places. When you finish counting how many keywords you need, you will consider where to put your keywords on the web page.

Keyword prominence is the most important factor that attracts the attention of search engines.

Search engines will focus on the content of a part of your web page, and the words in this part of the concern are much more important than those in other parts.

This is called the "prominent keyword".

A: Title and Meta Tags: as mentioned in the previous section, title tags are the most important tags in web pages.

So placing keywords in title is very important.

Some search engines pay extra attention to the "description" and "keyword" tags.

B: title (headings)

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The title tag shows your visitors what are more important elements in the website.

Title: Yes.

--

Chinese characters.

Keywords can appear in the title tag, which is of great benefit to improving the ranking of your website.

C: hyperlink text: you link to a web page and your website content, this idea is very normal.

This is also why keyword is so important in linking text.

D: URL text: keyword appearing in your domain name and your web page will have a great impact on search engine ranking.

Such a keyword is called "URL text". When you create links on another website with your website, try to use keywords as link text, which will help to enhance the importance of your website and affect PR.

The top of E:: the text at the top of the page, and the content at the beginning of each paragraph is particularly important, so try to include the keywords in these places.

4, click popularity

Another factor that affects ranking in some search engines is click popularity, and the number of hits to your web page in the search results will be counted.

The click popularity of frequently clicked pages is higher.

When visitors click on your website from search results, search engines will reward your website with certain scores in the future.

If your website gets a higher click, you will get more scores in the future than those with less hits.

Do not try to click your website repeatedly. For duplicate clicks of the same IP, the search engine will delete it.

When re login to search engine again, it will greatly affect the ranking.

Search engines will think this is a worthless page.

This is not a good optimization strategy.

5, link popularity

Link popularity is considered a major factor in search engine optimization.

Search engines will think that the importance of websites with more external links is also relatively high.

Not all links are fair, and the links from high quality websites will give you more scores.

Link text must contain your optimized keywords, which will also improve the ranking of your website.

Link popularity is not within your control, but you can improve the popularity of links in the following ways:

A: make a high quality website. If people discover that he has valuable content, they will actively link with you.

B: making exchange links easier.

In exchange link pages, put the exchange link code, put the links of exchange links in a conspicuous place, so that partners can exchange with you.

C: find out your competitors' link partners in search engines and ask them to join you.