China'S Clothing Industry Is Strong Enough To Build Humen'S Clothing Trade Circle.

The reporter learned from the newly concluded Humen clothing market and fabric market leader's franchise meeting that in the construction of business circles, Humen, the Chinese clothing industry this year, will have big moves and will strive to create three garment business circles.

Pan Jijun, vice mayor of Humen Town, who is in charge of Humen clothing, said: first, the one square kilometre clothing mature business circle consisting of 22 garment shopping centers centered on Fuming fashion city is the foundation of Humen clothing.

The business circle has been formed for a long time and is relatively mature.

In order to consolidate the business circle and solve the parking problem of purchasers, the rich people will invest 3 hundred million in addition to Daying East International underground parking lot, and build a large free parking lot and clothing logistics center across the city of Fumin fashion city.

The two is Bomei section of a square kilometre 10 large accessories market clothing matching business district.

This is the upstream business circle of Humen garment industry chain.

Through the establishment of the Humen Textile Accessories Association, we will coordinate and guide the integration and development of the whole surface accessories industry, and increase cooperation and exchanges with some famous domestic and foreign accessories industry regions, and introduce the famous accessories enterprises in China, Korea and Japan.

The three is the new clothing trade center of Humen based on the Fumin clothing business center.

The business circle includes clothing, business, leisure and entertainment, including Humen new automobile terminal, Fumin boutique shoe city, Fumin clothing business center supporting market, Fumin Chuang Feng clothing business center, Fumin Kokusai Hotel, Fumin International Trade City and other six commercial or supporting projects.

In terms of the current planning area, the volume of the business circle is more than one million square meters, and its investment amount is several billion yuan. Among them, only the investment volume of the four projects of enriching people's International Trade City, fuming clothing business center and its supporting market, and enriching people's exquisite shoes city is nearly 3 billion yuan.

Pan Jijun said that in the clothing publicity, the government will continue to vigorously support and intensify publicity efforts to create a strong regional brand of Humen clothing.

He asked the major shopping malls to do well in five aspects to meet the challenges of the market.

He said that a good level represents the style of shopping malls.

First, every shopping mall should hire a design director according to the actual situation of the mall.

According to the trend of the world, developing new products, guiding merchants to keep up with fashion trends and seize the opportunity.

Two, it is necessary to provide a matching center to provide first-class matching services for purchasers. Every shopping mall should set up a showroom, display the brand of shopping malls, and do a good job for the business of the shopping malls.

Three, shopping malls must have a marketing director and manage the market well.

The modern market is changing. Professional marketing personnel can avoid risks and improve the market's ability to resist risks.

The four is to set up a public relations department to organize regular exchanges between buyers and neighboring markets.

The five is to hire a creative director to set up a professional marketing team.

Pan Jijun stressed that with the growing maturity of local markets, building up their own creative team and having their own marketing talents is particularly important for improving the competitiveness of Humen's clothing market.

He asked the enterprises to start from two aspects: first, correctly understand the guiding ideology and spirit of the government, and hope that the rich people can play a leading role.

He said that with the completion and delivery of the rich people's business center, the new Humen clothing trade circle will be formed between three and four, which will be another new economic growth point for Humen.

Pan Jijun said in his speech that the clothing industry of the whole country is not very prosperous this year. Humen should make a good analysis of its advantages and disadvantages, and how to make efforts in the poor environment.

Humen's Pearl River Delta gold trading area has a very fast geographical position, and the information communication is very fast. The market is relatively early, the clothing foundation is firm, and the industrial interaction has advantages. After years of careful cultivation, it has trained all kinds of talents. We hope that we can grasp our advantages, see our shortcomings, learn from each other's weaknesses, overcome difficulties, seize business opportunities, do well in brand innovation and fashion, and enrich the brand of Humen with the help of creativity.

He said that in recent years, Humen clothing and foreign exchanges continue, this year organized enterprises to visit South Korea and the United States, South Korea has already had the result, they are ready to build a creative garden in fumma, I believe that with their arrival, Humen fashion in fashion trend will take a new step.

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General situation of Humen clothing:

Humen Town, Dongguan City, Guangdong Province, is located in the southeastern part of Guangdong province and the east coast of the Pearl River Estuary, covering an area of 178.5 square kilometers, with a permanent population of 120 thousand and an external population of 500 thousand.

At present, the town has more than 1250 garment and garment enterprises, including more than 300 foreign-funded enterprises and more than 800 private enterprises. There are nearly 100 supporting factories including weaving, stereotype, zipper, bleaching and dyeing, and 250 million garments (sets) are produced annually.

In the clothing market of a square kilometer, China has the reputation of the first fashion wholesaler, including Fumin commercial building, the Yellow River fashion city, Longquan Commercial Plaza, Lane Crawford, new era, Broadway, new wave, Kimberly, great Ying East International Clothing Trade City, and so on. There are 22 large-scale clothing wholesale markets, more than 10000 clothing shops, and the annual sales volume of clothing inside and outside is nearly 13 billion 500 million yuan (RMB).

In addition, there are 11 rich clothing market, Huacheng cloth shopping center, Humen international cloth trading center, Humen Bomei cloth accessories business center, Fumin leather goods market, Taixing accessories city and other garment accessories shopping malls, covering an area of one square kilometer and more than 8000 shops, with annual sales of 6 billion yuan.

In March 1996, the Humen apparel and apparel industry association was established. This is the first Chinese town clothing and apparel industry association. After the establishment of the association, it has been strictly guided by the eight character policy of management, service, guidance and improvement. It has served the Humen clothing enterprises wholeheartedly, and has built bridges and bonds between the enterprises and the government. Since 1996, it has hosted and sponsored the China (Humen) International Fashion Fair. So far, it has successfully held twelve sessions, with a turnover of over 1 billion yuan each.

After years of careful cultivation, Humen clothing has formed an industrial cluster of scale and grade. It has become a famous garment production base and wholesale market in China.

The clothing industry has become a pillar industry in Humen.

In 2002, Humen was approved by the Guangdong provincial science and technology department as the "technological innovation pilot town of specialized towns in Guangdong". In early 2003, it was awarded the "Chinese women's clothing, script src=>" by the China Textile Industry Association.