Wangfujing Department Stores Enter Olympic Venues To Sell Olympic Licensed Products

More than 300 service personnel of Wangfujing department store began to enter 11 Olympic venues and engage in the operation of Olympic licensed commodities.

Liu Bing, President of Wangfujing department store, told reporters that from 2004, the sales of Olympic licensed products of Wangfujing department store exceeded 500 million yuan. She disclosed that the gross sales rate of Olympic licensed goods was about 25%, so that the sales of Olympic merchandise sold in Wangfujing department was 125 million yuan.

At the forthcoming twenty-ninth Olympic Games, the Wangfujing department store has undertaken 14 franchise businesses of 11 Olympic venues, including Olympic Village, Olympic Sports Center Stadium and water park. Among them, the largest sales venue is 1000 square meters, the smallest is two or three square meters of activity rooms.

At that time, these venues will usher athletes, journalists, tourists from all over the world.

Liu Bing said that he will take this opportunity to improve the service level of sales staff of Wangfujing department store.

This time, there are 320 sales and service staff in the Olympic Department of Wangfujing department store, mainly from Beijing department store, Shuang an shopping center, Changan shopping center and Dongan market. Among them, 100 are university volunteers.

In August last year, Wangfujing department store successfully bid for the licensed furniture business of the Olympic venues, and obtained the right to operate the 11 Olympic venues concession merchandise stores, becoming the only retail enterprise that gained the right to operate.

It is understood that the National Sports General Administration of the middle strength and strength, operates the Olympic venues largest Olympic licensed merchandise sales venues, the area of more than 10 thousand square meters.

The head of Wangfujing department store told reporters that preparations for the Wangfujing department store in the field decoration, commodity protection and personnel training have been completed, and the service personnel have also been trained in English, sign language, and Olympic knowledge.

4 shopping malls in Beijing also set up an Olympic shopping malls service team and reconstructed facilities such as barrier free facilities and toilets in the shopping mall.

At present, Wangfujing Department Store Group has prepared about 60000000 yuan Olympic licensed goods, more than 4000 kinds, and some commodities have entered the Olympic Stadium sales.

In addition, in order to meet the Olympic Games, the Wangfujing department store has prepared more than two hundred million yuan of commodities to supply 4 shopping malls in the Beijing area, and plans to set up folk tourist merchandise counters in these 4 shopping malls.

Liu Bing said that this year, the sale of Olympic licensed goods in Wangfujing department store will exceed two hundred million yuan.