Clothing Brand Strengthens Core Concept And Advances Into International Market Through Olympic Games

At 8 p.m. on August 8, 2008, the world's attention and expectations of the Beijing Olympic Games will be opened. The Chinese people will join the people of the world and begin to enjoy a passionate and moving sports feast.

At the same time, an Olympic marketing competition full of unlimited business opportunities will also be officially launched.

Whether it has become a brand sponsor or supplier of Beijing Olympic Games, or because of various reasons, it has failed to get on the Olympic official platform, and hopes to get a share from the huge market brought by the Olympic Games and even the Olympic Games.

For Chinese clothing enterprises, the Beijing Olympic Games, which is held at their own doorway, is undoubtedly a golden opportunity. As a host, Chinese enterprises may wish to show their localization strength to the international friends while taking the opportunity to enter the international market and open up a new world, so that enterprises can stride forward in the direction of internationalization and occupy a place for Chinese clothing in the international market.

Chinese garment enterprises want to enter the international market and remain invincible. Besides reasonable and effective market operation, the improvement of product quality and the progress of design concept are particularly important.

Fortunately, in July 13th, 7 years ago, Beijing won the worldwide recognition and support from the three major innovative ideas of "Green Olympics, technology Olympics and people's Olympics". At the same time, it also gave its own answer to the core concept of international competition in the future: green, technology and humanities.

The success of the Beijing Olympic Games has made the concept of "green, technology and humanity" spread rapidly in the clothing industry.

An Olympic competition between Chinese garment enterprises has quietly started.

Green of idea

Green means environmental protection and health. For people's essential clothing products in daily life, only by reaching the standards of environmental protection and health can they be accepted by more people and thus have a broader market.

Among many domestic garment enterprises, Heng Yuan Xiang, a sponsor of the Beijing Olympic Games, is obviously unique in the product's green environment, so that it can become the only garment enterprise qualified to sponsor Olympic Games in China.

In December 22, 2005, Heng Yuan Xiang, after sponsoring the sponsorship of the Beijing 2008 Olympic Games and signing the agreement with the Beijing Olympic Organizing Committee, joined the second camp of the sponsorship programme. It also had the responsibility to support the 2008 Olympic Games and Paralympic Games, the Beijing Olympic Organizing Committee, the Chinese Olympic Committee and the Chinese Olympic delegation.

In order to better fulfill the responsibilities of sponsors and reflect the three concepts of Beijing Olympic Games through its own actions, Heng Yuan Xiang first launched the Olympic quality management system in the domestic textile and garment industry in September 1, 2007.

Fully integrate the concept of green environmental protection into product R & D and production.

AOKANG group, one of the suppliers of the Beijing Olympic Games, is also quite concerned about the Beijing Olympic Games.

AOKANG officially registered in August 8, 1988 was originally named "Olin", but because it is similar to "Olympic", it was finally named AOKANG.

Today, the 20 birthday of the enterprise can be celebrated with the Centennial Olympic Games of China. Wang Zhentao, chairman of the board of directors of AOKANG, had never thought of that.

With regard to the promotion of green ideas, AOKANG has made great efforts. From the production process, it has introduced environmentally friendly and healthy production techniques. Among them, the most important thing is to choose leather materials that will not produce harmful substances in the selection of leather materials, and use non-toxic glue throughout the process of leather shoes processing and production.

In this way, when people wear their leather shoes, they can not worry that they will be exposed to substances that have adverse effects on the body during the wearing process.

In addition to focusing on environmental protection in the production process, AOKANG has also launched a series of "Olympic Games" plans, including "dream activities" and "grace plan".

What is worth mentioning is the "demeanor plan". Its starting point is to publish information to the whole world in accordance with the requirements of "Green Olympics" and invite tender for green business shoes.

It can be said that the "elegant demeanor plan" has publicized the concept of "green environmental protection" of AOKANG products all over the world.

The "green color cotton series products" developed by Beijing Tian Cai textile and Garment Co., Ltd., because its concept of "natural, healthy and environmental protection" coincides well with the green concept of Beijing Olympic Games, so the "green series" is also listed as an Olympic licensed product.

According to the relevant personages of Beijing Tian Cai textile and Garment Co., Ltd., the processing of "green series" colored cotton textiles needs no dyeing, which effectively reduces the pollution of water resources, and reduces the discharge and treatment pressure of sewage. It effectively avoids the harmful components in chemical dyes from being discharged into the environment closely related to human body, and prevents its harm to the human body and environmental damage.

The latest research results show that the colored cotton fibers are weakly acidic, which is consistent with the weak acidity of human skin, so when people are dressed, they can play the role of health care and skin care.

Often wear colored cotton clothing, can play the role of comfort, itching, affinity skin.

Another research result shows that color cotton has the function of shielding ultraviolet radiation, and the ultraviolet pmission rate of colored cotton fabric is significantly lower than that of white cotton. Wearing such clothing can play a very good protective role in the strong sunlight environment.

It can be seen that when the concept of green environmental protection is gradually gaining popularity, people begin to think more about their environmental protection when choosing clothes.

Therefore, as the international market is full of time.