Smith Barney Apparel Is Released On Thursday.

2008/8/13 16:17:00 28

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Construction Of Marketing Channel Network For American Apparel Channel

Shanghai Metersbonwe apparel Limited by Share Ltd issued new shares in August 14th. The number of shares issued is 70 million shares.

Among them, under the net issue accounted for 20% of the number of the issue, that is, 14 million shares; the number of online issuance is 56 million shares, accounting for 80% of the issue.

The issue price is 19.76 yuan / share, the corresponding price earnings ratio of this price is 20.37 times. The issue of stock purchase is referred to as "Mei Bang dress", the purchase code is "002269". The company is a dominant enterprise in the domestic casual wear industry. It grew from a small garment factory to 10 years ago to the brand retail enterprise with high brand awareness, nearly 500 suppliers and more than 2000 sales channels, and the development trajectory of the company is enough to become a model of domestic brand clothing light asset operation.

Through the rapid expansion of the channel, the company has achieved rapid development, especially in the past three years, the financial indicators showed a jump growth, and the compound growth rate of sales revenue was 86%.

While sales revenue maintained rapid growth, gross profit margin continued to rise, which directly led to the explosive growth of profits.

The company raised funds mainly to two projects - "marketing network construction project" and "information system construction project".

It is conducive to the encryption and structural optimization of the company's channels and the increase of the sales revenue of the company, which is conducive to the enhancement of the brand image and influence of the company, and also helps the company to seize scarce resources of the shops, which is in line with the strategic development trend of the company.

The lead underwriter is UBS Securities.

The number of authorized purchases of a single securities account purchased on this Internet issue must be no less than 500 shares, and more than 500 shares must be an integer multiple of 500 shares.