Will Taizhou's Sewing Equipment Industry Come Again In Spring?
冬天和春天是鄰居,只有一步之遙。
For Taizhou sewing equipment industry, it is winter now. In the first half of this year, the total number of sewing machines produced by enterprises in Taizhou was 1 million 662 thousand and 600, which was 35.6% lower than that of the same period last year.
Will spring come again? Our enterprise answered this question with hard persistence and positive pformation. It is understood that up to now, there has not been a medium-sized or above sewing enterprise in Taizhou failing, and the self rescue breakthrough of industry enterprises has become the biggest consensus.
To break through, adjust and take this solid step, spring is in sight.
內外部因素倒逼企業
As early as the second half of last year, China's sewing equipment industry experienced unprecedented pressure. The industry began to slow down after 8 years of rapid development. According to the comprehensive investigation and analysis, the external reasons for the adjustment of the industry are mainly due to excessive price increase of raw materials, tighter international trade environment, difficulties in financing and borrowing, increased management costs, and extreme shrinkage of the market.
Taizhou is the largest production and export base for sewing equipment in the country. The characteristics and phenomena of industry adjustment are the most typical and obvious in Taizhou.
The mode of follow up development is the biggest hidden danger for Taizhou sewing equipment industry to encounter this cold current. The director of the Light Industry Department of the economic and Trade Commission believes that the product development of Taizhou sewing equipment industry is still in the stage of prototype surveying and mapping, mainly based on imitation and innovation, with weak R & D capability, narrow R & D field, few products with independent intellectual property rights, and lack of high and forward-looking product development. The lack of innovation ability leads to small product differentiation. What you produce and what I produce also result in excessive competition.
Moreover, the rapid development of the industry for many years has brought investment impulses to many enterprises. Some enterprises are blind to expand in spite of market capacity and enterprise's own conditions, resulting in overcapacity of some bulk products such as sewing machine, sewing machine, sewing machine and embroidery machine. In the case of supply exceeding demand, some enterprises, in order to sell their products, simply make articles on price promotions. With the drop in prices, they have to cut corners to keep their meager profits.
Excessive competition makes the competition order extremely irregular. Low price dumping, credit auction, counterfeiting and shoddy, arrears of goods, tax evasion, unfair competition and untrustworthiness happen frequently, resulting in a vicious circle.
全行業集體反思
At the recent forum on sewing equipment industry, Chen Xiaoqing, chairman of Tongyu group, resonated with the participants. "Every industry will experience climax and low tide," he said. "The industry that never climbs does not exist. The key is not to lose confidence at low tide. The development plan of Tongyu sewing equipment as the main industry will not change.
Before that, Chen Xiaoqing made a survey that the development center of sewing equipment industry is still in China. "China has digested the Western related industries for more than 20 years, and has obvious preemptive advantages. Other developing countries' related industries can not pose a threat to China."
Flying group is the leader of China's sewing equipment industry. It is the world's largest export base for sewing equipment production, and has successfully ranked among the advanced industries in the world. In recent years, such a large enterprise has also fallen into the disadvantages of too much investment and too long front line. Thus, under the background of the sharp decline in production and sales of some products and the tightening of monetary policy, the capital chain has been under great pressure. At the same symposium, Qiu Jibao, chairman of the board, faced the problem and put forward that "we should turn the lesson of leaping into the experience of the whole sewing equipment industry in Taizhou". At present, the leap Group is actively implementing the "downsizing plan" to adjust the capacity structure and strengthen internal management. At the same time, in view of the problem of arrears, we must pay close attention to the withdrawal of funds. From 1 to June, the group's return funds exceeded the sales volume of the same period, which effectively alleviated the capital problem.
Gemstone group has also shifted from expansion to structural adjustment. "First of all, to do fine and then expand" has become a strategy for the management of precious stones. At present, the gem group strictly screened orders. The first half of the year's business did not run into arrears, while the previous arrears continued to return.
While implementing "downsizing", enterprises are always seeking opportunities. After the successful listing of ZOJE, gemstone, Jack, Tongyu and other enterprises are carrying out the improvement and pformation of the joint-stock system, and actively enter the capital market.
技術創新成調整突破的主渠道
The survey shows that technological innovation is the main channel for adjustment and breakthroughs in recent years. "This adjustment has given the enterprise a very good lesson. First, we should be careful and strong, and have the opportunity to become bigger and bigger." Zhang Ruimin, director of the Municipal Economic Commission said.
The Institute of computing technology mainly relies on the leap Group. During the difficult period of development, the group managed to ensure the operation of the Institute, which made the Institute never stop working hard. This example reflects the importance of leaps to technological innovation from one aspect. Recently, the State Ministry of human resources and social security formally approved the establishment of a post doctoral research station by the leap Group. The implementation of product structure adjustment, leap in the domestic focus on the introduction of multi-function household machines, the implementation of both internal and external marketing strategy.
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