Marketing Method: National Brand Is Torn A Crack In International Monopoly.

Lining, who appeared on the opening ceremony, had some grey hairs on his temples. The shadow of "Prince of gymnastics" was still visible 20 years ago.

While he was "flying" to ignite the main torch of the Beijing Olympic Games, the former "Prince of gymnastics" was brought back to the world not only by the Olympic Games, but also by the auspicious clouds.

The Olympic Games, which has always been known as "international brand factory", has been covered up by Coca-Cola, Nike, McDonald's and other international brands for a long time.

In the eyes of large foreign enterprises, the Beijing Olympic Games is an important platform for entering the Chinese market.

In the view of domestic enterprises, the Beijing Olympic Games is a great opportunity to realize "carp jumping Dragon Gate".

At this Olympic Games, more and more Chinese national brands appeared.

The names of Chinese enterprises are first appearing in the list of TOP sponsors of the Olympic Games, and more and more foreign athletes are wearing the "Lining" logo.

China's national brand is torn a crack in international monopoly.

When the 29 giant footprints go to the bird's nest, China's national brand has also taken a big step towards the world.

At the moment when the torch was burning, the employees of Li Ning Co were boiling.

Similar to the stadium headquarters, the atmosphere of carnival is no less than the "bird's nest".

However, one day and a half ago, the bright office building had been lonely and sad.

In January 3, 2007, the bidding war for the 2008 Beijing Olympic Games ended, and Adidas, a well funded Adidas, left Li Ningdang outside the gates of the Olympic Games.

How much this reminds us of Seoul in 1988.

In the key hoisting competition of the Seoul Olympic Games, Lining accidentally lost his hands and announced his retirement at the end of the year.

Beijing is not Seoul.

Seoul has lost a "gymnastic Prince", and China has a sports business giant.

In the 2008 Beijing Olympic Games, the shooting, diving, gymnastics and ping pong teams of China's golden dream team were all dressed in Lining's sportswear. Even in Sweden, Spain, Sultan and Argentina, they could see Lining's clear brand mark.

It is not Beijing Olympic cooperation partners, it does not mean that we can not participate in the Olympic Games.

On the contrary, the Olympic road of Lining brand has quietly stealthed more than 10 years ago.

Since 1992, Lining has been sponsoring the winning equipment of the Chinese Olympic delegation. During the 2000 Olympic Games in Sydney, the Li Ning Co's winning dress with Chinese dragon motif and butterfly shoes inspired by natural inspiration were voted "best equipment" by journalists from all over the world.

In 2000, Lining took the first step in internationalization.

In June of that year, Li Ning Co successfully sponsored the French gymnastics team, and pioneered the sponsorship of overseas Chinese Olympic Games by Chinese local sports brands.

In 2003, Lining looked at Spain's potential basketball player and offered sponsorship.

In 2006, the Spanish men's basketball team, wearing the "Lining" robe, went all the way to win the world championships, creating the best record of the Spanish men's basketball team.

Lining once said: do not want to be China's Nike, to be the world's Lining.

Lining, who has successfully ignited in the evening of August 8th, will be the biggest winner of this Olympic Games.

It's not a partner. It's better than a partner. "

A netizen commented that the 2008 Beijing Olympic Games will be a milestone in Lining's internationalization.

Through the Beijing Olympic Games going to a wider world, Lining is walking a roundabout way of "edge ball".

Only two days after the result of the bid, Lining made a new move.

In January 5, 2007, Lining signed an agreement with CCTV sports channel: Lining provided costumes for 2007-2008 years' broadcast related columns and events presenters and reporters.

Then, the Li Ning Co signed an agreement with the Argentina Basketball Association. The Athens Olympic champion Argentina men's basketball team was wearing Lining's shirt to compete for the Beijing Olympic Games.

"In this grand event that the whole world participates together, Li Ning Co will proceed with the Olympic Games, and everything is possible."

Li Ning Co CEO Zhang Zhiyong did not hide the strong desire to seize opportunities.

In Lining's "three step" strategy, the first step from 2005 to 2008 has become a past tense.

From the next 2009 to 2013, and from 2013 to 2018, Li Ning Co will become the top five in the world.

"Anything is possible."

In 2005, this sentence became the slogan of Li Ning Co, and it will also be the war song of Lining's national brand going to the world.

On the afternoon of August 17th, Chinese women's quadruple oar rowing won the gold medal in the Shunyi Olympic Water Park, breaking the monopoly of Europe over the past one hundred years.

Yang Yuanqing, chairman of Lenovo Group's board of directors at the scene, was excited. When he posed for a picture with four champions, Yang Yuanqing's hands were thumbs up.

Yang Yuanqing's thumb was given to four rowing champion and also to Lenovo himself.

Because in this gold medal, there is also a Lenovo.

In 2007, Lenovo and the national water sports management center jointly built three water sports training bases in Qingdao, Qiandao Lake and Hailin, Heilongjiang.

This is just a small step in Lenovo's involvement in sports.

It is the real intention of Lenovo to go through the Olympic rings and move towards a comprehensive internationalization.

The association between Lenovo and the Olympic Games can be traced back to 2001.