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    Chinese Textile Enterprises Take The Olympic Games To Play The Stage.

    2008/8/26 11:51:00 21

    Chinese Elements In Olympic Marketing Of Textile Enterprises

    In the 2008 Beijing Olympic Games, not only all kinds of Chinese elements and Chinese culture were shining brilliantly, but many Chinese enterprises also appeared on the world stage with the opportunity of Olympic Games.

    As the only sponsor of the 2008 Beijing Olympic Games (non sports) textile and clothing industry, Heng Yuan Xiang has been responsible for providing more than 10000 suits for the Beijing Olympic Organizing Committee officials, Olympic technical officials and Chinese sports delegations. The whole set of bedding, curtains and even towels used by more than 23000 athletes in the Olympic village is also provided by them.

    And Guangdong's famous company Li Bai company provides all washing products for the Olympic village.

    In every Olympic arena, all etiquette ladies and flag bearers wear ceremonial shoes provided by China AOKANG group.

    In order to reflect the characteristics of Beijing Olympic Games, designers integrated the main building bird's nest and water cube into the design inspiration: the heel of men's shoes used water cube's water drop modeling, and the front catch up adopted the bird's nest shape; the last shoe of women's shoes mainly embodied the design principles of water cube's pursuit of simplicity and eminpability.

    Taking into account the characteristics of etiquette girls and flag bearers who need long standing, designers also developed "nano health" functions to reduce wearers' weary feelings.

    And each pair of shoes is hand-made.

    It is reported that after the Olympic Games, AOKANG will officially launch the "national top ten enlightenment coach selection activities".

    Reporters interviewed Tully, Guo Jingjing, Ma Lin and many other Olympic gold medalists. They affirmed the positive significance of the event. They also expressed their gratitude for the success of their activities as the enlightenment coach, and hoped that they could reward these unknown teachers who stood behind the gold medal.

    "No one can casually succeed". Every gold medalist, or every Olympic athlete, has a moving story behind him.

    To participate in the Olympic Games itself is a success. As Mr. Coubertin said in the past, the significance of the Olympic Games lies not in medals but in participation.

    Our enterprises use the Olympic Games to set up the stage to sing the opera. Their extensive participation also makes the colorful "five rings" more powerful. It is the concerted efforts of all parties. The Olympic Games this summer will be more memorable.

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