Ya Fangting Home Textiles: Humanized Products Stand Out
Because of the appreciation of the renminbi this year, it has a certain impact on the export of the company.
Jiang Wenqun, the planning department of the company, said that the market share had been relatively stable because of its earlier operation of the brand.
In recent years, Ya Fang Ting has won the favor of the market by relying on humanized products.
According to Jiang Wenqun, Fang Fang Ting will introduce the unique products of humanity, such as Lian Xin Yuanyang quilt and digital wedding products, which are not listed in China at the fourteenth China International Home Textiles and accessories fair.
The new products of Ya Fang Ting are full of technological content and full of creativity.
Lian Xin mandarin duck is the best illustration.
After careful study, he found that more than 80% of couples had different requirements for temperature, but never found a quilt with two kinds of thermal insulation.
Based on the needs of humanization, he discovered this potential market demand.
And develop the corresponding product - the link heart mandarin duck quilt.
According to Jiang Wenqun, Lian Xin mandarin duck has five kinds of thickness, such as ultra-thin, summer, autumn, winter, super thick, and various stuffing materials. The husband and wife can choose the core of different thickness and different filling materials according to their needs, and then use them to cover them again.
This is a free combination of quilt and quilt, which is well received in the process of trying samples for customers.
He will strongly promote the new product at the fourteenth China International Home Textiles and Accessories Expo.
In addition, the research and development of digital wedding products also reflects the humanized design principles of product development.
According to Jiang Wenqun, this product will also be the product popularized by Ya Fang ting in this year's China International Home Textiles and Accessories Expo.
The concept of product development may bring some inspiration to China's home textile enterprises that seek different development ideas.
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