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    The Brand Of Hubei Sports Clothing Was Just Then.

    2008/8/27 12:56:00 53

    Sportswear Brand Building In Hubei

    Since Hubei athletes can create amazing results in the Beijing Olympic Games, why can't they give the world a beautiful, fashionable, dynamic and healthy surprise on sportswear?

    Hubei, taking the Olympic Games as the cornerstone, taking the Hubei Olympic champion as the resource and taking the three textile and garment industries as the foundation, taking the beauty, fashion, vitality and health as the theme, and integrating innovation as the means to develop the sportswear and leisure industry in Hubei, is not only the right time, but also an inevitable choice.

    When athletes from all over the world gathered in Beijing, in the largest scale, the best environment and the best conditions in the history of Olympic Games, by learning skills and communication, carrying forward the Olympic spirit and promoting the progress and harmonious development of the world, Yang Wei, Cheng Fei and other Hubei athletes won the world's attention.


    Since Hubei's athletes can create amazing results in the Beijing Olympic Games, why can't Hubei give the world a beautiful, fashionable, dynamic and healthy surprise on sportswear?


    The Beijing Olympic Games has been perfectly finished. The global leaders, athletes and mainstream media have given the same comment almost the same: the twenty-ninth Olympic Games hosted by China have amazed the world. From the grand momentum of the opening ceremony, the originality and profound connotation of the opening ceremony, the museum facilities, the humane and natural environment, the modern science and technology level, and the comprehensive quality of the nation, we have demonstrated a strong and harmonious China to the whole world.

    Among them, the Olympic costume with Chinese elements is also a beautiful scenery.


    Olympic clothing is a general term for athletes, sports officials and staff.

    What I am going to talk about here is sportswear for athletes.


    Sportswear, numerous brands worldwide.

    Sportswear has become a global trend in ten famous international sporting goods brands, including Adidas, NIKE, UMBRO, Kappa, NewBalance, REEBOK, PUMA, Mizuno, CONVERSE and Fila.


    However, only 1 billion 300 million Lining, Anta, 361 degree, PEAK, gold lake and other sporting goods brands in China have a large population of only about 361.


    This is very incommensurate with the development of our population and sports industry.

    And before the "Lining card" was launched, Chinese sportsmen dressed in the arena were mostly foreign brands, which is a pity for the Chinese garment industry.

    Today, the impact of the Olympic Games on China is unprecedented: a high-level exhibition shows China's image, which is worth more than a thousand words of propaganda and unremitting diplomatic efforts. The participation of all Chinese people has promoted the feelings of the Chinese nation, the Chinese national complex and the sense of pride, and the achievement of outstanding achievements has demonstrated the strong and strong Chinese nation.

    More importantly, the Olympic Games will leave China with permanent wealth: the Olympic spirit of "faster, higher and stronger" will inspire generations of Chinese to strive for self-improvement and moral integrity, so that the Chinese nation will always remain invincible in the world's national forests. Chinese sports athletes, especially some teenagers, challenge the limits and play the National Anthem again and again, becoming the idols of the hearts of the Chinese people, which will have a profound impact on the value orientation, spiritual pursuit and habits and interests of the Chinese youth generation.

    Under such a background, people's clothing concept will change quietly: Fashion glory, no longer belongs to the suit of Western clothes and leather shoes, will add to the elements of idol pursuit and sports career elements.

    In addition, social changes and the surge of people's spirit and soul, the fast-paced lifestyle and the natural and free return mentality will make leisure sports clothes become the new favorite of the times, and become the necessary of students and adults between 1 billion and 12-65 years old.

    The arrival of this era is far from being satisfied with a single "Lining card".

    Therefore, the development of China's sportswear brand is now at the time.

    Hubei is a strong province of competitive sports and a big province of textile and garment industry in China.

    On the one hand, Hubei Wuhan, Xiantao and Huangshi are both the cradle of Olympic champion and the important base of Hubei textile and garment industry.

    Wuhan has the obvious advantage of the knitting clothing industry represented by Ai Di and cat people. In Huangshi, the men's and women's clothing industry, represented by Mayer and Meisu, has been well known in China.

    The three places have inherent causality or prerequisite for developing sportswear.

    On the other hand, the living standard of our people has been well off from the food and clothing level. The per capita GDP has exceeded 1000 US dollars, creating the most dynamic domestic demand market.

    This is very important. It is not only an important condition for forming the comparative advantage of labor-intensive industries, but also an important potential for expanding the domestic market demand, and more importantly, it is a rare opportunity for the textile and garment industry to adjust, pform, upgrade and develop.

    Therefore, the time will not wait for us. By taking the Olympic Games as the cornerstone, taking the Olympic champion of Hubei as the resource, taking the Hubei Olympic champion as the resource, taking the three textile and garment industry as the foundation, taking the beauty, fashion, vitality and health as the theme, integrating innovation as the means, integrating the advantageous resources of the three industries and supporting the policy, we should cultivate the brand of "Yang Wei card" (the symbol of our country's prestige), and keep pace with the "Lining card" and compete with NIKE and Adidas, so as to develop the sports leisure clothing industry in Hubei.


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