The Refined Cheongsam Will Appear In World Expo, Shanghai.

A variety of exquisite cheongsam will be unveiled in World Expo, Shanghai, to highlight Shanghai's production and display the Chinese style and the traditional and fashionable Shanghai.

The three day 2008 Shanghai fashion week China Apparel Trade Fair opened yesterday at the Shanghai International Exhibition Center on Lou Shan Guan Road. The improved cheongsam became the focus of the whole competition.

Shanghai fashion week, sponsored by the Shanghai Municipal People's government, has entered the sixth year this year.

At the fashion week fair, the Chinese elements are very dazzling. The real dress displayed by the organizers at the 1k08 booth has become the focus of the whole audience. This is a company that specializes in refined and improved cheongsam. It is traditional and classic, and it is antique and fashionable.

In people's impression, cheongsam can only represent classical. In fact, the improvement of cheongsam has been equal to the definition of fashion.

Chen Jiali, director of fashion design and design, said cheongsam has gone beyond the traditional stage of wearing complex and inconvenient activities. Now the improved cheongsam can also lead the fashion trend. The real clothing will launch new products every quarter, and the launch of new products can also become fashionable vane.

At present, the real dress has been invited to design cheongsam for World Expo, Shanghai. At that time, there will be many elaborate cheongsam on Shanghai World Expo. The cheongsam ladies will display the Chinese style through various occasions, highlight Shanghai's manufacture, and fully display the traditional and fashionable Shanghai.

Exquisite clothing, creative design and production process are the two most important parts. In order to give full play to the charm of Chinese traditional costumes, Zhen Qian dress is currently preparing for a major event.

"We hope to be able to tap new designers, while preserving Shanghai cheongsam to make excellent hand work."

Chen Jiali, director of creative design for Zhen Qian, said that the three annual awards of the first Chinese Hai Pai cheongsam creative design competition, the creative design award, the craftsmen award and the cheongsam beauty, will be held this year.

The creative design award is to encourage more designers to stand out. Chen Jiali said that the improved cheongsam was a modern fashion that integrated into the Shanghai style. In order to pform, they specially hired designers, so that China's ancient costume was also the first designer.

"Integration of classics and fashion requires a sharp grasp of the trend of the trend. The grand prize of creative design is to discover a group of such talents."

The cheongsam old shop in Shanghai is famous for its excellent hand work. Chen Jiali said that the company has been looking for suitable tailors for many times to Dong Jia Du and so on, and has invited many famous "red gang masters". Now there are over twenty "red gang masters" working in real clothes. "Unfortunately, many unique handicrafts have been lost, and we hope to preserve and inherit such a unique skill."

Chen Jiali said he would like to use the platform of the competition to retain the unique skills of the old master.

The improved cheongsam is the new favorite of white collar wardrobe. Small round collar, black and white silk fabric, pearl buttons, and a big belt with two Chinese knots adorned it. On the PARTY of the company, the white collar TRACY dressed in Lujiazui made her the most dazzling Princess of the night.

TRACY is fascinated by the exquisite cheongsam.

The exquisite cheongsam is quite demanding for design, cutting and making.

"We have specialized designers in Hongkong, and employ a special Dong Jia Dun" red gang Shifu ". We only need to measure one garment process, and we need to measure 36 points on the body. The average cheongsam or clothing store has a maximum of 6 points. The more points we have, the more close the clothes we make.

Chen Jiali, director of creative design of Zhen Qian clothing, said.

The improvement of cheongsam production is quite sophisticated. To make a cheongsam, it is necessary to choose fabric and base material first. The choice of fabric is now diversified. Satin, silk, George yarn, brocade, velvet and so on will be soaked and finalized until finished.

"A tailor made cheongsam is tailored for at least three months."

Chen Jiali, director of creative design of Zhen Qian clothing, said.