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Pierre Cardin'S First Entry Into China

2008/9/17 9:41:00 26

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To fashion fashions in the "cultural desert" at the time requires a preacher on the one hand and an adventurer on the other hand, while Pierre Cardin combines the two.

A foreigner dressed in woolen coats and his hands in his pocket, walking on the streets of Beijing with great grace, attracted everyone's attention.

This is the first time that Pierre Cardin came to China in 1978.

At that time, China had always criticized fashion as a bourgeois way of life.

People still remain deliberately vigilant against the colourful world.

Nevertheless, the "forever adventurer" took the first step, and began to write decades of market legend, and also unveiled the long term Chinese fashion "cover".

Model hits

On April 1979, Xinhua News Agency reporter Li Anding received a notice from the foreign trade department, saying that Pierre Cardin, the French fashion designer, was invited to visit China for the first time. He will hold a costume inspection meeting in Beijing national culture palace.

On a temporary T stage, 8 French models and 4 Japanese models brought by Pierre Cardin were swinging their hips and buttocks under the accompaniment of pop music.

Those tall, beautiful women in shrugged clothes and relaxed looks made a strong contrast with the Chinese audience wearing blue gray uniforms and holding their breath.

In early 1979, in the early days of the Chinese Communist Party, the voice of the Communist Party of China in the third Plenary Session of the 11th CPC Central Committee was unfinished, and the curtain of "economic construction centered" was opened.

In April 9, 1979, the State Council proposed that we should accelerate the development of light industry with "less investment, faster results, more accumulation and higher exchange rate", and the apparel industry is among the best.

At the moment, however, Chinese people are obviously unable to deal with the visual impact brought by Pierre Cardin.

Li Anding later wrote a detailed description of the scene of the meeting: when a blonde stopped at the audience and suddenly opened up the dress, the people on the stage came back like a huge wave and Qi Shuashua fell backwards.

Just before Li Anding sent a short message to the show, Reference News published a Hongkong newspaper Commentary, which meant that Chinese people could not even wear clothes and see what fashion show they were watching.

The article conveyed the leaders' intolerance to fashion shows and models, and the news about the performance had to be shelved.

In the subsequent trip to Shanghai, Pierre Cardin felt the sudden cooling of the air, not only the reception specifications were reduced, the reception personnel were cold, the performance of the venues and the audience were also greatly reduced.

Angle collision

Although the fashion show, which was torn by a single cut, was kept secret, it constantly sought breakthroughs in the test of water.

After Pil Cardin, in 1980, the fashion show teams from Japan and the United States came to Shanghai to perform.

After seeing several foreign fashion shows, Shanghai clothing company decided to set up its own fashion show.

In November 1980, Xu Wenyuan, who was engaged in the development of new varieties, took the task.

In the following two months, Xu Wenyuan visited more than 60 garment factories and selected 30 thousand fashion workers to choose the fashion show team.

In Beijing, Song Huaigui is doing the same job. She is a participant and implementer of Pierre Cardin's series of legends in China. But in 1981, the first problem she faced was looking for models.

She is preparing for Pierre Cardin's first public facing fashion show at Beijing Hotel in October 1981.

At that time, the corner selection process sounds like "Street Sports": if you see a beautiful girl or a guy, go ahead and introduce yourself first, then introduce the model industry, and finally ask people if you would like to try it.

Gong Haibin was originally a dye worker in Beijing. When Song Huaigui came to see him, he was filming with Zhang Tielin and Fang Shu.

Gong Haibin, who had no feelings for clothes, decided to stay.

But Gong Haibin's parents strongly objected. There were two reasons for their objection: first, to play a good movie without making a picture; what to do as a model; two, in their view, the model was stripped and painted, and it was a "despicable occupation".

The latter understanding became a common misreading of fashion models at that time.

The attitude of the unit is more distinct. He was pferred directly from the city to the indigo factory in the suburb to carry bricks.

In the early 80s, almost all the people who worked there had a special reason: they needed to "continue to reform".

Rocky, the youngest in the model team, encountered the most powerful resistance.

He had a father who worked as an engineer. When he was rehearsed, he was sure to show up. He tried to pull his daughter back and put down his words. "If you dare to perform on the stage, you will break your leg."

But Shi Kai finally stayed and became a signing model of Pierre Cardin, France.

"Rogue" Cardan

The final selection of the ten or twenty models from the Beijing model team was almost entirely from the grassroots level.

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